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nDash Writer Profile for Jolene Hansen

Jolene Hansen

Headline

Experienced B2B and B2C Writer

About Me

I'm a freelance B2B and B2C writer specializing in professional content for businesses, publications and individuals in horticulture and related industries, from lawn & garden to commercial cannabis and CBD. 

As a former hort professional and marketing communications specialist, I deliver accurate, authoritative and engaging content that professionals and consumers value and trust.

Industries I Write About

Alternative Medicine

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Farming

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Health, Wellness & Fitness

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Commercial Real Estate

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Retail

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My Writing Samples

Stories by Jolene Hansen for Garden Center magazine

Stories written by Jolene Hansen for Garden Center magazine, an award-winning B2B publication serving the garden center industry.

https://www.gardencentermag.com/search/?searchTerm=%22jolene+hansen%22

Stories by Jolene Hansen for Lawn & Garden brands

Stories written by Jolene Hansen for leading international lawn & garden brands.

https://jolenehansen.contently.com/

Stories by Jolene Hansen for Cannabis Business Times

Stories written by Jolene Hansen for Cannabis Business Times, an award-winning B2B publication serving the legal commercial cannabis / medical marijuana cultivation industry.

https://www.cannabisbusinesstimes.com/search/?searchTerm=%22jolene+hansen%22

Built to Scale

April 2019 cover story for award-winning Cannabis Business Times magazine profiling leading cannabis / medical marijuana company Cresco Labs

http://magazine.cannabisbusinesstimes.com/article/april-2019/built-to-scale.aspx

Experience

Freelance writer

Influencing lives through creative B2B and B2C content, including reported features, branded content, marketing communications, social media and related creative services. Emphasis on lifestyle, garden and professional horticulture sectors, including commercial cannabis, medical marijuana, hemp and CBD.

Company: Horticulture Industry Specialist

I worked there from 1/2002 until now

Content I Write

Ideas and Pitches I Wrote

Enhancing Your Landscape with Native Plants

A recent ASLA survey confirms that native plants again top the list of landscape projects with the highest expected demand. This story responds to that interest by covering the benefits of incorporating natives, from their symbiotic relationship with native pollinators to environmental suitability and sustainability. I'll also address that natives and nativars suit both informal and formal Life-Scapes, incorporating principles from TGC eBooks and prior blog content. (TGC to provide images.)

Content type: Blog Post

Keywords: native plants,native plant garden,native plant designs

Links:

Why Your Family Deserves a Beautiful Lawn

Well-maintained natural turf is the crowning touch to a stunning home, but natural beauty isn't the only benefit a healthy lawn provides. Research proves that well-kept lawns benefit families through improved air and water quality, reduced erosion and runoff, and lower energy bills — plus boosted curb appeal. This story will overview these benefits along with the easiest way to achieve and enjoy them ... with regular lawn maintenance from an Elite team focused on passion, pride and precision.

Content type: Blog Post

Keywords: natural lawn,lawn maintenance service,yard,mowing,fertilizing,edging,turf,grass,lawn care,lawn services,weed control

Links:

How to Kick Up Your Curb Appeal — and Your Property Value

Curb appeal is second only to house size when it comes to determining property value. Improving curb appeal through "outdoor remodeling" projects can increase property value up to 17%. In fact, a recent study by the National Association of Realtors found that homeowners who invested in a regular lawn care program, including fertilizer and weed control, got a 303% return on investment. This story will lay out the benefits of working with Elite property maintenance professionals to enjoy that ROI.

Content type: Blog Post

Keywords: curb appeal,property value,property maintenance,driveway sealing,outdoor remodel,lawn care services,landscape upgrade,fertilizing,weed control

Links:

How to Kick Up Your Curb Appeal — and Your Property Value

Curb appeal is second only to house size when it comes to determining property value. Improving curb appeal through "outdoor remodeling" projects can increase property value up to 17%. In fact, a recent study by the National Association of Realtors found that homeowners who invested in a regular lawn care program, including fertilizer and weed control, got a 303% return on investment. This story will lay out the benefits of working with Elite property maintenance professionals to enjoy that ROI.

Content type: Blog Post

Keywords: curb appeal,property value,property maintenance,driveway sealing,outdoor remodel,lawn care services,landscape upgrade,fertilizing,weed control

Links: