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nDash Writer Profile for Pia Sinha

Pia Sinha

Headline

HOUZZ Australia Contributor. Content Marketing Manager at Two Story Photo & Video

About Me

I am copywriter and editor based in Melbourne. I was a lifestyle journalist for seven years and currently help architecture and design brands develop marketing communications that align with business goals like brand awareness, lead generation, customer acquisition and retention. 

Industries I Write About

Architecture & Planning

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Commercial Real Estate

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Leisure & Travel

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Cosmetics

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Retail

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Real Estate

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Publishing

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My Writing Samples

Imagining workplaces of the future

Neill Johanson of Davenport Campbell speaks about placemaking, ergonomics and the role of technology in informing the future of workspace design.

https://www.indesignlive.com/the-peeps/neill-johanson-workplaces-of-the-future

Creating places for people in the region: The Maitland Riverlink project

What does it mean to design in the region? And how does regional designing impact a place? The Maitland Riverlink project sheds more light.

https://www.indesignlive.com/the-work/regional-design-maitland-riverlink-project

Making healthcare design more inclusive

Using design thinking to strike a balance between design essentials and practical considerations within healthcare spaces is a timely and important topic.

https://www.indesignlive.com/the-ideas/making-healthcare-spaces-more-inclusive

Reinvigorating public spaces: Short Lane

Designed by Woods Bagot, Short Lane is a mixed-use apartment building that supports the creation of diverse and activated neighbourhood areas. It’s also an oasis providing people with the relief of green spaces in their apartments.

https://www.indesignlive.com/the-work/short-lane-reinvigorating-public-spaces

Experience

Contributor

Company: Houzz

I worked there from 6/2017 until now

Contributing Writer

Company: Furnishing International Magazine

I worked there from 3/2017 until now

Content Marketing Manager

In this new role as marketing content manager for Two Story, I'm responsible for crafting tailor-made marketing-rich content for the business' niche audience. This includes copy for their website, blog posts, e-books, marketing collaterals, email newsletters, social media posts and other offline marketing material. The role is fairly new and all brand building activities are being undertaken from scratch. The content I create will help shape up the brand and give it a unique identity. I also look into aspects of market research and competition analysis in my bid to refine the brand's messaging and make it more specific to the needs of our audience.

Company: Two Story - Photo & Video

I worked there from 11/2016 until now

Content I Write