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nDash Writer Profile for Kelsey Casselbury

Kelsey Casselbury

Headline

Writer. Editor. Designer.

About Me

Seasoned communications professional with a background in media, public relations and marketing strategies; talented designer of print and web materials with experience in Adobe Illustrator, InDesign and Photoshop. Available for freelance writing and editing opportunities.

Industries I Write About

Food & Beverages

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Health, Wellness & Fitness

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Financial Services

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Wine & Spirits

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Performing Arts

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Hospital & Health Care

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Writing & Editing

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Education Management

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My Writing Samples

Reception Success

Published in Arizona Weddings

https://issuu.com/arizonaweddings/docs/arizona_weddings_june-july_2016/64

10 Foods to Stay Away from on a Diet

Published on Livestrong.com

http://www.livestrong.com/article/440098-top-10-foods-to-stay-away-from-on-a-diet/

The Science of Baking

Published in School Nutrition magazine

http://mydigimag.rrd.com/publication/?i=235436&ver=html5&p=46#{"page":46,"issue_id":235436}

Press Release Sample

Press release for Children's Theatre of Annapolis

https://docs.wixstatic.com/ugd/6211f4_479127cfd2194a2ea3aac0ffb1875a0e.pdf

20 Recipe Ideas to Make Meals in Advance

Published on MSN

https://www.msn.com/en-us/foodanddrink/quickandeasy/20-recipe-ideas-to-make-meals-in-advance/ss-AAor

How to Beat Food Addiction

Published on Livestrong.com

http://www.livestrong.com/article/363201-how-to-beat-food-addiction/

Experience

Communications Specialist

- Lead editor/project manager for conference projects such as Exhibitor Prospectus, Preliminary Program and Final Program for two annual conferences, as well as project manager and designer of the Annual Report. - Played a significant role in the redesign of APGO.org, working with outside vendors to create a complex website for members that included a Content Management System, Association Management System and Learning Management System. Manage Google Analytics account and analyze statistics to report to sponsors and board members. - Create majority of the design content for the Association, including logos, conference materials, signage and more. - Staff liaison for the Testing and Self-Assessment committee.

Company: Association of Professors of Gynecology and Obstetrics

I worked there from 4/2016 until now

Contributing Editor

- Writer of four departments (What's Cooking?, This & That, Food Focus and A La Carte/Last Word) for monthly magazine. - Assist in copy editing/proofing and editorial decisions when necessary. - Serve as lead editor/project manager for special projects such as Annual Report, Annual Promotions Calendar and the biannual Little Big Fact Book.

Company: School Nutrition Association

I worked there from 4/2016 until now

Contract Writer, Editor and Designer

- Experience freelance writer and editor with a focus on health, fitness and food topics. Print Credentials: Arizona Weddings, ChicagoStyle Weddings, San Diego Style Weddings, Virginia Bride, Shorewoman Magazine Web Credentials: Livestrong, The Nest, TypeF.com from Tyra Banks, AZCentral.com - Owner of Kelsey Jean Creations, an Etsy shop that creates custom digital invitations and prints.

Company: Kelsey Jean Creations

I worked there from 7/2008 until now

Managing Editor

• Managed 55,000-circulation national magazine, including conceptualizing issue themes, writing articles, copy editing and working with contracted designer. • Managed maintenance of magazine’s online presence, including writing web content. •Project manager for association products such as Annual Report. •Wrote speeches for Association leadership and scripts for Association conferences.

Company: School Nutrition Association

I worked there from 12/2012 until 4/2016

Senior Editor

• Contributed to and copyedited content for two websites, three monthly magazines and a weekly e-newsletter sent to 10,000 subscribers. •Managing editor of twice-yearly wedding publication.

Company: What's Up? Media

I worked there from 7/2010 until 12/2012

Copy Editor/Page Designer

• Conceptualized, contributed to, edited and designed two weekly entertainment publications. •Maintained websites and social media outlets.

Company: The Daily Times

I worked there from 5/2007 until 7/2010

Content I Write

Ideas and Pitches I Wrote

Are Essential Oils All They're Cracked up to Be?

Folks who use peddle (rather expensive) essentially oils claim they’re miracle-workers, fixing everything from your kid's everyday cold to totally de-stressing you after a busy day. If you do a web search for information about how to properly use essentials oils or even what brand is reputable. Are essential oils actually worth the investment — and how do you use them — or are they modern day snake oils?

Content type: Article

Keywords: essential oils,wellness,parenting,aromatherapy

Links:

The Ever-Growing Importance of Childhood Reading

Two recently released studies reiterated the importance of reading to children at a young age—in fact, one from the University of Kansas specified reading to a fetus in the womb! The other suggests that children as young as three begin developing language skills from reading. How can parents nurture this love of language, and what are some of the top recently released children's book to enjoy with your little one?

Content type: Article

Keywords: reading,studies,childhood,language development,early childhood education

Links: