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nDash Writer Profile for Christa Terry

Christa Terry

Headline

Blogger, Branding Strategist & Startup Founder

About Me

Digital storyteller, audience engagement and marketing strategist in the non-profit, for profit, and startup spaces. Specialties include social management, editorial, blogging, content marketing, and communications strategy development. And I have solid agency experience! Past achievements include writing and editing a full-length non-fiction book for Simon & Schuster in less than two months; hosting Twitter parties that launched targeted brand hashtags onto the trending topics list; developing link building content for brands like T-Mobile and Samsung; creating and executing on custom marketing packages for brands like GB International, Dorel Juvenile Group, and Pampers; helping launch the popular online wellness destination DailyOM.com; and editing the memoir Four Before Their Time. Overall, I have proficiency for conveying ideas effectively and identifying the messages people are attempting to convey. I love continuous learning and imagining new and different ways of doing things. And I am perseverant, purposeful, ambitious, and achievement oriented. Let's solve your biggest communications problems together!

Industries I Write About

Apparel & Fashion

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Consumer Goods

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Recreational

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Performing Arts

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Fundraising

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Marketing & Advertising

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My Writing Samples

Ridiculously Comfortable Travel Clothes That Don’t Sacrifice Style

Make travel fashion dreams come true when you put on these shockingly comfortable travel clothes that are guaranteed to slay both en route to your destination and once you get there.

https://www.smartertravel.com/2018/02/21/comfortable-travel-clothes/

3 Pro Tips to Ensure Successful Stone Veneer Projects

Aesthetically, stone speaks to permanence, history, and the natural world. It's a dramatic choice in any space, inside or out. More practically, stone veneer is simple to work with and less expensive than true stone while sacrificing none of the beauty.

http://blog.eldoradostone.com/3-pro-tips-to-ensure-successful-stone-veneer-projects

26 Travel-Themed Socks That’ll Add a ‘Kick’ to Your Wardrobe

You can’t travel all the time, but you can pretend your favorite destinations are a lot closer by treating yourself to quirky travel-themed socks inspired by them.

https://www.smartertravel.com/2018/02/20/travel-themed-socks/

The Truth About Specs & Sex Appeal

ebook for Vizio Optic

https://www.slideshare.net/slideshow/embed_code/key/l8SmQS1yTvWOT

The Must-Have Gear for Holiday Travel with Kids

Kids don’t actually need as much stuff as parents—especially new parents—may think. And the very best stuff takes up less space or does double-duty while still getting the job done. The end result? You get where you’re going comfortably and enjoy yourself more when you get there.

https://www.smartertravel.com/2017/11/03/gear-for-holiday-travel-with-kids/

The Environmental Impact of Packaging Design

Ghostwriting project via an agency

http://www.outerspace.co/outerspace_news/the-environmental-impact-of-packaging-design/

How This Generation Has Made Gaming Into A Multi-Billion Dollar Industry

Ghostwriting project via an agency

https://www.elitedaily.com/money/gaming-into-a-multi-billion-dollar-industy/715268

How to Enjoy (and Not Just Survive) a Family Road Trip

Whether road tripping with kids is something you want to do or something you have to do, these tips can quiet the choruses of, “Are we there yet?” and maybe even help family road trips become your favorite adventures.

https://www.smartertravel.com/2017/10/02/family-road-trips/

Preemie Homecomings

Created for Graham's Foundation care packages

https://www.slideshare.net/slideshow/embed_code/key/AyDzJHwTJIFH5C

13 Tips That Take (Some of) the Stress Out of Flying with Kids

Whether you’re flying with a toddler prone to sprinting away or a grade schooler who turns into kidzilla when she’s bored, here’s how you can tackle the most common challenges of flying with kids.

https://www.smartertravel.com/2017/09/06/flying-with-kids/

Experience

Director of Branding and Digital Communications

Lead and develop all communications, including social media channels, for Graham's Foundation (grahamsfoundation.org), which delivers support, advocacy and research to improve outcomes for preemies and their families. •Responsible for all digital branding •Manage Graham's Foundation's online presence •Serve as executive editor for the Graham's Foundation website •Create and deliver on specialized communication plans •Broaden awareness of programs and priorities •Work with leadership to ID communications opportunities and solutions •Lead partnership deals (i.e., Pampers initiatives) •Develop strategic fundraising campaigns •Oversee the creation of all branded content for virtual and hardcopy materials, including fundraising collateral, emails, web content, and social content •Manage editorial contributions from staff and volunteers •Oversee organizational response to inquiries

Company: Graham's Foundation

I worked there from 6/2009 until now

Director of Marketing

Develop all communications, including social media channels, for HeyHashi (HeyHashi.org), the ONLY non-profit that provides a hub of daily connections, monthly webinars and yearly summits for people with Hashimoto’s around the world who are seeking wellness in an era of epidemic autoimmunity. •Responsible for digital branding, including SEO •Manage HeyHashi's online presence and voice •Serve as executive editor for the HeyHashi website •Create and deliver on specialized communication partnerships •Develop strategic fundraising campaigns •Oversee organizational response to inquiries

Company: HeyHashi

I worked there from 8/2016 until now

Chief Marketing Officer & Cofounder

Grew userbase to 100,000+ members with organic, content-driven user acquisition strategies•Oversaw all aspects of the company's digital communications, including editorial•Measured and optimized user acquisition using SEO tools, dashboards, Google Analytics, and marketing analytics reports•Delivered on strategic partnerships with brands like GB and Dorel Juvenile Group with content geared towards driving results—such as leads, subscribers, awareness, and other metrics

Company: Hello Mamas

I worked there from 1/2014 until 1/2018

Content I Write