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nDash Writer Profile for Shireen Stephenson

Shireen Stephenson

Headline

Inbound-certified copywriter

About Me

I'm a Hubspot-certified Inbound, Content, Email, and Social Media Marketing copywriter and content strategist. I primarily write for the finance, law, manufacturing, automotive, technology, and healthcare industries.

You can trust that I will thoroughly research every article I write, considering your perspectives and preferences. Industry articles are always written in formal, professional language.

I primarily write for C-suite executives and IT professionals in the above industries. My clients tell me that I excel in making difficult topics accessible to the layperson. 

Opinions in my work may or may not correspond to my personal worldview. I work under the adage that the client is always right.


Industries I Write About

E-learning

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Automotive

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Consumer Electronics

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Financial Services

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Health, Wellness & Fitness

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Hospital & Health Care

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International Affairs

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Military

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Higher Education

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Leisure & Travel

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Legal Services

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Computer Software

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Information Technology & Services

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Biotechnology

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Financial Services

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My Writing Samples

Business Consulting Sample Post: 3 Types Of Global Business Consultants Making Their Mark

This blog post was written as an exclusive for BlogMutt.

https://www.blogmutt.com/blog/business-consulting-sample-post-3-types-of-global-business-consultants

The Unique Benefits of Engineered Fabric Structures for the Salt & Sand Industry

Due to their versatility, fabric structures are gaining in popularity. This article reflects my experience in writing manufacturing articles.

https://theelegantwritingwizard.wordpress.com/2018/03/20/the-unique-benefits-of-engineered-fabric-structures-for-the-salt-sand-industry/

The 3 Most Important Factors In Application Security Management.

This article addresses the role of DevSecOps in cybersecurity.

https://www.linkedin.com/pulse/3-most-important-factors-application-security-shireen-stephenson/

A Quick Guide To Mobile Analytics

This article discusses the importance of mobile analytics in a digital economy.

https://www.linkedin.com/pulse/quick-guide-mobile-analytics-shireen-stephenson/

Why the Health Care Industry Will Continue Its Pivot Towards RPA (Robotic Process Automation).

This article discusses how the healthcare industry can leverage RPA to its advantage.

https://www.linkedin.com/pulse/why-health-care-industry-continue-its-pivot-towards-rpa-stephenson/

How Crowdsourcing Drives Innovation And Growth

Content marketing is all about telling the right stories to the right audience. The perfect story kindles deep emotions and fosters strong connections.

https://www.linkedin.com/pulse/how-crowdsourcing-drives-innovation-growth-chiuli-shireen-stephenson/?published=t

Experience

Educator, Editor, and Study Guide Writer

eNotes is an online educational resource for K-12 and college students.• Answered more than 2,500 questions on Literature (American&World), History, Sociology, Economics, Business, Law, Health,and Science. All work reviewed by independent staff educator managers.• Educator of the Month in August 2015.• One of 8 chosen Golden Pen Essay Lab educators for a project that lasted 18 months. •Coached more than 200 students• Wrote three study guides at about 15,000 words each.

Company: eNotes.com

I worked there from 3/2015 until now

B2B and B2C writer

• Written 140+ SEO-ready blogs and articles on healthcare, technology,global trade, biotech, law, manufacturing, engineering, energy, oil&gas, automotive, construction, and fintech.• Chosen as Verblio's writer of the month in May 2017.• Composed a video script on cybersecurity for an international client.• Wrote articles about security challenges in the IoT (Internet of Things) ecosystem.• Composed articles about cloud computing, AI, and privacy protection regulations in the US, Europe, & Asia.

Company: Verblio

I worked there from 11/2016 until now

Freelance Copywriter

• Written whitepapers, product pages, blog posts, and pillar pages for the oil & gas, tech, nutraceutical, and manufacturing industries.• Project: 1,800 word whitepaper on new stem cell technologies.•Project: 1,300 word whitepaper about sensor-based remote monitoring of oil rigs & pipelines. •Project: 2,500 word whitepaper about fixed index annuities for veterans. •Project: 2,000 word whitepaper on non-profit succession planning. • Project: 3,000 + word eBook on sensor-based processing machines.

Company: nDash

I worked there from 6/2018 until now

Personal Services Consultant/Account Manager

• Work with clients in the restaurant, healthcare, and fintech industries to create engaging brand awareness content. Project example: 5,000 word guide on restaurant online ordering portals. •Use Wordpress YOAST to optimize for search engine rankings. •Edit writer submissions on a weekly basis. •Work with clients in the healthcare, technology, fintech, music, manufacturing, helicopter aviation, and energy industries on content strategy. •Edit legal papers for law firms across the US.

Company: Verblio

I worked there from 6/2018 until now

Freelance Editor

Editor World is an online editing service. • Successfully helped writers streamline ideas and convey information in concise,accessible terms.• Successfully worked with undergraduate students, job-seekers, business managers, and educators.• Well-versed in American, Australian, and British English as well as the MLA, APA, andChicago Manual of Style formats.• Have edited graduate thesis papers, educator research papers, business letters, and employee performance reviews.

Company: Editor World LLC

I worked there from 9/2016 until 7/2018

Independent Educator K-12

• Wrote/Designed curricula for elementary, middle school, and high school.• Taught business, finance, and interpersonal skills.• Provided guidance through the college application process.• Tutored for the ACT, PAXRN, and SAT college entrance exams.

Company: Self-employed

I worked there from 8/1998 until 8/2014

Content I Write

Ideas and Pitches I Wrote

How Healthcare Providers Can Leverage the Fourth Industrial Revolution To Drive Growth

I define the Fourth Industrial Revolution and describe how the medical Internet of Things is fueling the rise of smart wearable devices. This technology is crucial to our rapidly aging populations (in terms of self-care monitoring and preventive services). I address privacy issues and how privacy is integrated into your revenue cycle management and chronic care management platforms. I show how your clients can leverage the digital revolution to highlight their role as trusted healthcare leaders.

Content type: Article

Keywords: CCM,TCM,HIPAA-compliant,Internet of Things (IoT),smart wearable devices,patient privacy.

Links:

Global Data Protection Laws: Australia

In this article, I discuss Australia's new data privacy protection law and how businesses can prepare for and respond to data breaches. I talk about crafting a data breach response plan and the 4 steps to responding to data breaches. Then, I discuss how the majority of Australian data breaches are caused by internal human error and how Safe-T's secure file and email access reduces data breaches of this type. I end with a CTA to sign up for a Safe-T demo.

Content type: Article

Links:

The Smart CEO's Guide To Crowdsourcing And Innovation

This article is geared towards business owners or C-suite level staff. It is professional, yet friendly in tone. I begin by defining crowdsourcing. Then, I describe how crowdsourcing is revolutionizing the cybersecurity, anti-terrorism, healthcare, and banking industries. I provide real business examples to point out the benefits of crowdsourcing and end with a strong CTA asking prospective clients to download demos, white papers, etc (whatever you specify in terms of driving brand awareness).

Content type: Article

Links:

How 3 Major Uses Of Big Data Analytics Can Drive Growth In The Finance Industry

This article focuses on 3 main uses of cloud-based data analytics in the finance industry : 1) uncovering social engineering malware attacks, botnet/DDoS attacks, etc. 2) meeting compliance requirements of the new ASC 606 law 3) segmenting customers to gain actionable insights that translate into effective marketing strategies.I end with a strong CTA to encourage customers to contact CGS. I'm happy to tailor this article according to your organization's needs. Thanks for reading!

Content type: Article

Keywords: big data

Links:

Will CRISPR Cas-9 Bring Us Closer To A Cure For Cancer and HIV?

In this article, I define genome editing and CRISPR Cas-9. I then compare CRISPR to other genome editing tools. In the body of my article, I show how scientists in different countries have experimented with CRISPR. Last, I list the dangers involved in CRISPR research and experimentation. The article ends by speculating on how genome editing tools such as CRISPR can revolutionize disease research and medical care in the next decade.

Content type: Article

Keywords: CRISPR Cas-9,genome editing,cancer,HIV

Links:

How Blockchain Is Revolutionizing E-Commerce And Changing The Face of Business

In this article, I begin by providing an overview of the global fintech market. Then, I examine the conditions that contribute to the growth of fintech startups in various countries. Next, I discuss why companies are adopting blockchain (from using it as a source of crowdfunding to decentralizing e-commerce transactions). I also discuss Digital Identity Management, a major cybersecurity plank.

Content type: Article

Keywords: blockchain,IoT,global fintech markets

Links:

Cybersecurity, Finance, Tech, And Biotech.

I can gear my article towards any part of the buyer's journey: whether it's the awareness, consideration, or decision stage. As an example of an article targeting CFOs, I can write about how cloud infrastructure can revolutionize accounting practices. Automation can free up resources that are now focused on manual processes. With cloud-based accounting, IT professionals and accountants can concentrate on cybersecurity concerns and data analytics.

Content type: Article

Links:

How The Education System Has Failed Entrepreneurs

In this article, I discuss 5 traits the education system has failed to instill in students: focus, self-reliance, tenacity, self-reflection, and learning. I provide examples of why these traits are important to entrepreneurs. Then, I discuss what education initiatives make it difficult for teachers to instill these values in students. I end with examples of entrepreneurs who have succeeded, despite roadblocks, and I discuss how they did it.

Content type: Article

Links:

How Businesses Are Winning With AI

Many businesses are already using AI to streamline business processes. Many are using AI to detect possible security intrusions and to ensure regulatory compliance in terms of using approved vendors. However, little is being said about hackers using AI to perpetrate malicious attacks on businesses and individuals. In this article, I explore the wheres and hows of AI being used for just this exact purpose, and I talk about what companies must do to fight back.

Content type: Article

Links:

The Busy CFO's Guide To Cybersecurity

1) The top 5 cybersecurity threats to financial institutions. 2) Which are the most dangerous hacker groups to banks? 2)Building cyber resilience through machine learning, AI, and cloud-based automation 3) How these new technologies differ and why traditional defenses no longer work 4) What cyber-attacks do each prevent? 5) Virtualization vs Containerization, buying criteria, and best suppliers. 6) Questions to ask suppliers.

Content type: Article

Links:

Why Immuno-oncology Is At The Forefront Of The Medical Frontier

In this article, I briefly describe what immuno-oncology is and how AVM Biotechnology makes a difference. Then, I discuss advances in regenerative medicine and provide examples (statistics, stories, etc.) to show why it has presented hope to many. As a content marketer, I reach the audience by telling stories that resonate with them. I end the article with a clear CTA to contact AVM for more information.

Content type: Blog Post

Links:

Botnets: The Living Dead Of The Malware World

I begin this article by discussing the Fourth Industrial Revolution, which has seen the proliferation of the IoT. This article discusses the rise of aging populations in developed countries and the rise of wearable devices as part of CCM programs. These devices are also the most vulnerable to botnets. I enumerate the benefits of software-defined perimeter over traditional TCP/IP, which exposes healthcare devices to botnet-induced DDoS attacks. I end with a CTA to request a Safe-T demo.

Content type: Article

Keywords: botnet,software-defined perimeter,TCP/IP,smart devices,healthcare,CCM

Links:

Stem Cell Versus Stem Cell: A Tale Of Two Controversies

In my white paper, I first define what human fetal cell lines are. I talk about the ingredients in vaccines, when, and why fetal cells were first used. I also explore which vaccines use human fetal cell lines today. Then, I discuss the ethical issues connected to using human fetal cell lines.

Content type: Whitepaper

Keywords: pluripotent,totipotent,stem cell theories,in vitro,differentiation,etc.

Links:

Succession Planning For Non-Profits

In this article, I first define executive succession planning. Then, I identify what non-profits need to consider in the face of a major transition. I discuss some key factors such as a lack of transition plans and the difficulty of juggling current priorities with transition efforts. Then, I identify some tips for a smoother transition such as adopting an Emergency Leadership Transition plan. I end by asking clients to consider the services of a financial adviser.

Content type: Blog Post

Links:

Succession Planning For Non-Profits (Barnes Wendling)

In this article, I first define executive succession planning. Then, I identify what non-profits need to consider in the face of a major transition. I discuss some key factors such as a lack of transition plans and the difficulty of juggling current priorities with transition efforts. Then, I identify some tips for a smoother transition such as adopting an Emergency Leadership Transition plan. I end by asking clients to consider the services of a financial adviser.

Content type: Article

Links:

The Step-by-Step Guide To Successful Nonprofit Succession Planning

Since this is a top of the funnel (TOFU) whitepaper, I would design it to be search engine friendly. This means that I will include specific long-tail keywords that people are looking for. These keywords are below and are what potential customers are searching for on Google. In my whitepaper, I begin with what succession planning is and why it's a challenge. These are the pain points. I show a checklist of these challenges. Then, I talk about transition templates, policies, and plans.

Content type: Whitepaper

Keywords: nonprofit succession planning toolkit,succession planning checklist,sample board of directors succession planning plan,board succession planning policy,emergency succession planning template,management succession planning plan.

Links:

Seniors Save Thousands of Dollars A Year By Spending Their Twilight Years At Briarwood

Since this is an awareness to consideration stage content, I would like to suggest a case study. I can synthesize material from the latest 7 blog posts and your testimonial page. My case study will begin with the challenge/pain point presented: the cost of assisted living and whether it's a good choice. Next, I use the testimonials to explain why residents are choosing Briarwood. Then, I have a benefit section ( I use material from your blogs to highlight benefits of living at Briarwood).

Content type: Whitepaper

Keywords: assisted living versus nursing home costs,retirement homes,senior independent living,affordable independent living for seniors

Links:

What The European Physiotherapy Guidelines Mean For Parkinson's Disease

In this blog article, I discuss the European guidelines, so far the only one worldwide for Parkinson's disease. This blog article is geared towards those who are seeking rehab help for the disease and also for caregivers who are looking for help for their loved one. In the article, I discuss the common barriers to effective rehab care for patients and how physiotherapists who adopt the guidelines can help those who suffer from the disease.

Content type: Blog Post

Keywords: physiotherapy,management of Parkinson's disease,clinical practice guidelines for Parkinson's disease.

Links:

Retained Executive Search Versus Contingency Recruitment:

In this article, I distinguish between the two business models. Retained search is used to recruit high-level senior executives, while contingency recruitment targets mid-level staff candidates. I focus on the methodologies of both approaches. In particular, I discuss why the passive recruiting strategies used in executive search produce a more diverse pool of high caliber C-suite candidates. I also discuss the benefits of highly advanced methodologies used during executive search.

Content type: Article

Keywords: executive search versus contingency recruitment,fees in the executive search industry,contingency recruiter fees,high end recruitment,benefits of retained search.

Links:

AVM0703: A Game Changer In The World Of Stem-Cell Treatments

In this case study, I present the challenge/pain point (difficulty of enhancing stem cell engraftment), solution (using AVM0703 to reset the immune system and reduce splenic stem cell sequestration), and the benefits of using AVM0703. I discuss the market for CAR-T (Chimeric antigen receptor) cell-based therapies and how they are a promising treatment for cancer patients. And I discuss how AVM0703 can be the next revolutionary CAR-T/NK preconditioning treatment.

Content type: Article

Links:

5 Ways The TCJA Will Impact The Construction Industry In 2018 And Beyond

I begin with a broad discussion about S and C corporations and how they will fare under the TCJA. Then, I go on to discuss 5 ways the new law will affect both small and larger construction businesses: net operating loss limitations, elimination of the Domestic Production Activities deduction, depreciation deductions, new thresholds for adopting the percentage of completion method of accounting, and excess business loss limitations on pass-throughs.

Content type: Blog Post

Keywords: Domestic Production Activities deduction

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The FDA, IoT, and Data Security: The 3 Most Important Actors On The Food Security Stage

I begin this article by briefly discussing recent food recalls in the past 5 years. Then, I outline the newest FDA laws to address this public safety issue. Next, I introduce the IoT and what an IoT system can do for food safety. I also discuss why security is crucial to food supply chain integrity. Since this is a brand awareness piece, I aim to just provide information your potential clients will find helpful.

Content type: Article

Links:

5 Things You Need To Know About Debt Consolidation

In this article, I begin by defining debt consolidation. Next, I explain how this helps the consumer. I also discuss the differences between a debt relief program, consumer credit counseling, and debt consolidation. This will help consumers make informed choices about debt relief and consolidation.

Content type: Blog Post

Keywords: debt consolidation,debt relief,consumer credit counseling

Links:

5 Ways The Right Disaster-Recovery-as-a-Service (DRaaS) Solution Can Protect Against The Most Dangerous Malware Strains

I begin the article describing the most dangerous malware strains today, such as NotPetya, Jigsaw, Rabbit, Locky, and WannaCry. Then, I list 5 ways DRaaS can be an effective solution, discussing each with some detail. For example, I discuss why DRaaS gives businesses a faster recovery time. I end the article with a CTA to explore Biosme's solutions for DRaaS.

Content type: Blog Post

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Not Your Grandfather's Mutual Funds: The New Philanthropy And Socially Responsible Investing

In this article, I begin by establishing a connection between the ESG industry and the new philanthropy. Women and millennials are leveraging socially responsible investments as a statement of their values. Why? I segue into how well esg investments perform, who can benefit from it, and what board directors need to know about these investments in 2018. Last, I discuss esg initiatives implemented by leading countries and end with what the future holds for investors.

Content type: Article

Keywords: socially responsible investing,esg industry,sustainable investment,responsible investment,sustainable investing funds.

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Best Friends Forever: How AI Is Reinventing Social Listening

I begin this article by briefly defining social listening as opposed to social monitoring. Then, I discuss how machine learning is revolutionizing social listening across industries. I provide examples of industries. Why machine learning is useful in social listening: tracks negative comments to improve brand perception, tracks non-native users of English, etc. The article ends with how Luminoso can aid in social listening and why it's effective.

Content type: Article

Links:

Luminoso Millennial Slang Word of the Week: Stan

In this article, I begin by briefly defining "stan" and its origins. Next, I discuss how other machine learning systems deal with the word. I end the article discussing how Luminoso processes "stan" and how this can revolutionize marketing campaigns.

Content type: Article

Links:

5 Things You Need To Know About Debt Consolidation

In this article, I begin by defining debt consolidation. Next, I explain how this helps the consumer. I also discuss the differences between a debt relief program, consumer credit counseling, and debt consolidation. This will help consumers make informed choices about debt relief and consolidation.

Content type: Article

Keywords: debt consolidation,debt relief,consumer credit counseling

Links:

Malware, APTs, And Insider Threats: Defeating The Unholy Alliance

I begin this whitepaper by highlighting the renewed global interest in data protection. Regardless of the framework of compliance ( HIPAA, GDPR, Australian NDBS, FISMA, etc.), UEBA is emerging as the next-gen SIEM solution against constantly evolving cyber-security threats. I discuss the different regulatory frameworks and industries that have seen the worst malware, APT, and insider threat attacks. Last, I highlight how UEBA identifies attack vectors by adaptive monitoring of possible APTs.

Content type: Whitepaper

Keywords: operational intelligence,data science,machine learning,behavioral outliers,security intelligence solution,regulatory frameworks,security frameworks.

Links:

X Ways Mobile Management Apps Can Increase Revenue Levels

In this blog post, I begin by discussing mobile apps and why they are popular. Next, I discuss how mobile app ads can increase an organization's revenues. It is crucial to show ads that address members'pain points. Organizations can also use video ads to drive engagement. By extension, organizations can use their existing CRM system to target specific segments of clients. I also discuss what types of ads are typically used in apps. Finally, posting consistently fresh, relevant content is crucial

Content type: Blog Post

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X Good Reasons To Add A Pergola To Your Grilling Patio

I begin this article by describing what a pergola is. Next, I discuss what pergolas add to the overall look of a home and the best materials for them. Some advantages I discuss are: added privacy, extra shade, and increased home values. I also discuss why homeowners would choose to add pergolas to their patios in Washington DC.

Content type: Blog Post

Links:

X Most Deadly Opioids | Road To Recovery | Rehab Select

In this article, I discuss the world's most dangerous opioids, from methadone to fentanyl. Next, I discuss the signs of addiction and how opioid addiction is treated. Finally, I list and discuss the options for rehab. I end with a CTA to learn more about Rehab Select.

Content type: Blog Post

Keywords: opioid addiction,fentanyl,methadone,heroin,inpatient rehab

Links:

How Predictive Maintenance Is Transforming The Manufacturing Industry

In my article (which can be modified for different industries), I first discuss predictive maintenance: what it is, what it does, and why it's important. Next, I discuss how an AI-based connective platform can benefit both process and security management. The first involves optimizing building management and operation, and the second involves physical and cyber-security measures. Last, I discuss how predictive maintenance can boost productivity and how it can drive a company's IoT ROI.

Content type: Article

Keywords: predictive maintenance,IoT platform,incident prevention,streamlined maintenance,efficient operations,predictive alerts,eco-sustainability,improved productivity

Links:

The Surprising Link Between Data Governance And GDPR Compliance

First, I address what data governance is. Basically, it's about ensuring the usability, integrity, and security of all the data in an organization. Managers and business owners need standards, procedures, and controls to ensure compliance with US and international laws. Essentially, data governance is about how leaders in an organization manage data. It's also about when, where, and how that data is used. I discuss how data governance drives GDPR compliance with Noble Systems' patented tools.

Content type: Blog Post

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Cloud Security And Privacy Laws: A Symbiotic Defense Against Data Breaches

What is cloud security, and how is it relevant to privacy concerns? I discuss the most recent data breaches from malware, ransomware, phishing, and/or denial of service attacks. Next, I expound upon new privacy rules (e.g. GDPR) and explain how cloud security plays a role in protecting sensitive data. Is there such a thing as secure cloud computing, and how does it work to prevent data breaches? Should C-suite executives implement such a strategy in their organizations?

Content type: Blog Post

Keywords: data compliance,data backup,data recovery,cybersecurity

Links:

Robots In Home Health Care | Inevitable Necessity Or Innovative Solution |AlayaCare

In this article, I discuss robots in popular culture and explore their innovative use in healthcare. Next, I discuss the pros and cons of socially assistive robots (link provided below). Finally, I end the article by discussing the value of robots in home health care: can robots override the human connection so necessary in home health or senior care?

Content type: Blog Post

Keywords: socially assistive robots,home health care,rehabilitation,senior care

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The Smart Restaurateur's Guide To Improving CX With Cognitive Automation

In this article, I discuss what great restaurant CX looks like. Next, I discuss how back office efficiency is surprisingly connected to high CX. I continue by discussing how digitized labor and inventory management, as well as efficient forecasting enhances the customer experience. This whitepaper will build on the one Sourcery currently has. I show how operational efficiencies in the back office connects to a better CX. In turn, good CX leads to better brand image and increased sales.

Content type: Whitepaper

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Demystifying The Amazon A-9 Algorithm: Improve Product Rankings And Increase Your Competitive Advantage

In this article, I discuss how to leverage knowledge about the Amazon A-9 algorithm to improve a company's competitive advantage. I include discussions about how the A-9 compares to Google, potential updates to A-9 in the foreseeable future, creating product listings that increase conversions, the best back-end keyword strategies to implement, and the best ways to leverage Amazon's advertising options to increase sales revenues.

Content type: Article

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IaaS For All: How SMBs and Enterprise Companies Can Harness The Benefits Of Infrastructure-As-A-Service

Many companies think that IaaS is just for enterprise organizations. In this whitepaper, I show why and how IaaS can be leveraged for the benefit of both SMBs and enterprise organizations. First, I define IaaS and then discuss why companies should use it: security, scalability, cost efficiency. Next, I discuss a major pain point for both types of organizations: the transfer of structured and unstructured data. I emphasize going with a trusted vendor to decrease time and financial costs.

Content type: Whitepaper

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X Ways The Right PIM Platform Can Drive Business Agility Practices

In this article, I begin by connecting business agility to value creation. By extension, value creation is the heart of digital transformation. I discuss the latter and its importance. Value creation through digital transformation is key to agility and brand discoverability and relevance. Last, I discuss how to achieve both: by adopting the right PIM platform (like Revuze) as part of the digital transformation journey.

Content type: Blog Post

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The X Types Of Designer Roofing Systems: Get Pricing And Warranty Info NOW

In this email, I would begin by showing images of the X types of designer roof systems. Next, I would put links under each roof system. Ideally, these links would take leads (potential customers) to pages about roof specifications, warranties, and prices. I would end with a link entitled: Which type of roof do you need a quote for?

Content type: Article

Keywords: Slate,Spanish Tile,Copper & TPO,Standing Seam Metal,Composition,Commercial-TPO,roof designer systems

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X No-Compromise Tips To Turn The Most Stubborn Browsers Into Buyers

This post is written to cater to Susan, Perfion's main buyer persona. I would discuss omnichannel marketing, with a focus on email, social media, and mobile marketing. To convert browsers into buyers, we must provide compelling product information, such as images, videos, specifications, and customizations. A PIM facilitates consistent product information across ALL platforms. It can also help determine keywords used by customers so they can be leveraged across all social media platforms.

Content type: Blog Post

Keywords: PIM,e-commerce,mobile marketing,email marketing,social media marketing,digital marketing,SEO

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The Surprising Truth About Traditional Brands And DTC Marketing

I would emphasize: any advantage in DTC marketing spend would be predicated on business agility: how quickly can a company adapt to market conditions? Many DTC brands leverage UGC content on Facebook. However, the social media platform has since changed its algorithms to prioritize UGC over branded content. So, the ad real estate has shrunk, raising CPMs. Traditional brands have a leg up because they can still fall back on previous experience in traditional media spend to reach consumers.

Content type: Blog Post

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Recommendations

A Commitment to Excellence and a Passion for Her Work

As an academic contributor at eNotes, Shireen has crafted expert answers to tough student questions on a variety of subjects, including literature, history, and the social sciences. Her work consistently exceeds our expectations, going above and beyond word counts to demonstrate thorough research and academic expertise. Her attention to detail and flexibility as a contractor make her a pleasure to work with, and I'm happy to offer an enthusiastic recommendation of her writing.

Allison Draper, eNotes

Exceptional Writer when It Comes to Complex Science Topic

I picked Shireen out of thousands of writers because she delivered the most simple and straightforward pitch. Shireen successfully delivered her work within 2 days writing about a complex and controversial biomedical subject, vaccine safety. I will choose her again for our future projects and highly recommend her.

Thu Pham, Sound Choice Pharmaceutical Institute (Sound Choice)