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nDash Writer Profile for Jenny Smith

Jenny Smith

Headline

Marketing, PR and content strategist. Listener. Writer. Editor.

About Me

I'm Jenny Smith, owner and principal of Acuity Public Relations LLC. I am a 25-years-seasoned public relations pro, content creator and editor. In addition to providing strategic public relations and marketing communications support to Acuity PR's clients, I develop compelling blog posts, articles, Q&A's and thought pieces for:

As an independent PR pro, writer and editor versed in current digital marketing best practices, I can help you reach your target audiences with strategic support, targeted dissemination, and audience engagement. 

In my free time, I cycle, lift weights, garden, read and plan my next travel adventure. I'm a huge advocate of helping our girls become STEM superstars, and volunteer with initiatives that help them discover their career possibilities.

Industries I Write About

Management Consulting

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Health, Wellness & Fitness

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Hospital & Health Care

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Public Relations

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Civic & Social Organization

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Individual & Family Services

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My Writing Samples

My Journey to Choose a Continuing Care Retirement Community

To those who say, “But I don’t need to think about how I’ll live when I’m old, I’m still relatively young!”, I would respond “The time to plan and make decisions is before you lose the ability to do so.”

https://www.aginginplacetoolkit.com/single-post/retirement-community-journey

Healthcare Beyond Borders - ghost-wrote for author Ori Karev

We are already making strides towards a border-neutral healthcare system that freely shares knowledge and technology. This foundation will bring about an interconnected network of medical professionals, facilities and global best practice standards that will help drive seamless access to quality healthcare, regardless of where care is provided.

https://www.dropbox.com/s/1vten15ro7zirhs/HealthcareBeyondBordersOK041408.pdf?dl=0

August 2017 issue: The Villager (Chester Village West monthly e-newsletter)

Located in historic Chester, Connecticut, Chester Village West gives independent-minded people a new way to experience retirement and live their lives to the fullest. Within a small community of private residences that offer convenience, companionship, service and security, Chester Village West's HealthyLife™ Services support residents' active, healthy lifestyles through fitness, lifelong learning, nutrition, on-site health programs and in-home care.

http://campaign.r20.constantcontact.com/render?ca=7cd8f65a-aedd-4396-bc45-262195e92699&preview=true&

Travelling for Business? What to use: Taxi, Private Car Service, Corporate Limo? - Gett.com blog

While technology is revolutionizing how cab and taxi services operate, customized service still rules for road warriors. What’s changed is how technology can help them speed booking and record-keeping for corporate car, private sedan, black car/cab and corporate limousine services to reduce line costs, expense reporting and executive time lost.

https://www.dropbox.com/s/xbi0yvz7j86sspg/Gett%20B2B%20White%20Paper%20Final.docx?dl=0

The University of Chicago Medicine’s Journey to Standardization for Surgical Mesh Products

As part of its ongoing efforts to reduce supply costs, UCM began an initiative to evaluate the wide variety of surgical mesh products used throughout its hospital system.

https://www.dropbox.com/s/w87tiblzibd8pgg/UCM%20Case%20Study.pdf?dl=0

Helping our kids write well: West Hartford Rotary’s Writing Project

We must all do better to help our children read and write well in grade, middle and high school. For the past 22 years, the Rotary Club of West Hartford, Connecticut has partnered with English teachers at our city’s three middle schools – King Phillip, Sedgwick and Bristow – to incorporate an essay-writing contest into the schools’ curriculum.

http://www.danielpenn.com/helping-our-kids-write-well-west-hartford-rotarys-writing-project/

ebm-papst Inc. blog - writing and editing support 2013-2014

Worked with ebm-papst Inc.'s CEO, sales and engineering teams to create content strategy and calendar for blog posts. Worked with staff-authors to craft and edit blog posts for the company's US web site.

http://info.ebmpapst.us/ebm-papst/bid/185278/Manufacturing-s-biggest-challenge

Best of Care Inc. blog - content support 2013 - present

Work with president and COO of Quincy, Massachusetts-based home care agency to develop content calendar, write and post blogs on the agency's web site for subsequent social sharing on Facebook and Twitter.

http://www.bestofcareinc.com/home-health-education-boston-cape-cod/

Experience

PR Consultant and Content Developer

Provide public relations, community outreach, content development, email marketing and social media support to a life plan retirement community in Chester CT. Write monthly articles about the community's people, events and activities. Develop and manage monthly e-newsletter with 35% open rate and 24% click through rate. Manage and promote community's lifelong learning program.

Company: Chester Village West (client), Chester CT

I worked there from 2/2015 until now

PR Consultant and Content Developer

Create and edit content for https://www.aginginplacetoolkit.com/, a site that supports family caregivers and aging-in-place planners. Develop and post original blogs on the site's Forum page. Provide input on site structure and language. Support the site's traditional and social media and community outreach.

Company: Aging in Place Essential Toolkit (client), Glastonbury CT

I worked there from 6/2012 until now

PR Consultant and Content Developer

Create and edit content for http://www.bestofcareinc.com/, a family-owned home care agency in Eastern Massachusetts. Develop and post original blogs on the web site. Provide input on site structure and language. Support the site's traditional and social media and community outreach.

Company: Best of Care, Inc. (client), Quincy MA

I worked there from 7/2013 until now

Content Developer

Developed case studies, blog posts and email content to help Covidien's Surgical Solutions Group support its customers’ strategic sourcing and supply chain management needs.

Company: Covidien Surgical Solutions (now Medtronic MIS) (client), New Haven CT

I worked there from 3/2013 until 2/2015

Content Developer, Editor and PR Consultant

Develop and edit blog posts for web site of Daniel Penn Associates, a lean process consultant (http://www.danielpenn.com/) Develop and distribute news releases. Write email content and social media posts.

Company: Daniel Penn Associates (client), Hartford CT

I worked there from 4/2012 until now

PR Consultant and Content Developer

Create and execute PR, social media and content plan for Connecticut's largest association of home health care agencies. Write and distribute news releases; blog posts and case studies; pitch stories, develop monthly social media calendar; reach out to social influencers; post items on Facebook and Twitter; measure monthly engagement.

Company: Connecticut Association for Healthcare at Home

I worked there from 12/2013 until 7/2014

Director of Public Relations

Managed public relations and provide content support to clients including the Connecticut Resources Recovery Authority (CRRA), the Connecticut Technical High School System, Union Savings Bank, ebm-papst Inc., Proton Energy Systems (now Proton Onsite), CT Commission on Culture & Tourism, Children’s Trust Fund, the Connecticut Department of Children and Families and the Connecticut Health Foundation.

Company: The Pita Group, Rocky Hill CT

I worked there from 3/2002 until 1/2012

Marketing Director

Developed and implemented marketing program for manufacturer of medical and industrial fiberoptic endoscopes. Conducted market research to justify development of new medical and industrial products. Developed sales literature and trade advertisements. Established company's web site, digital sales and marketing efforts. Participated in negotiation with prospective overseas distributors in Europe, South America, Asia. Planned and supported company’s participation in trade shows and conferences.

Company: Optim, Inc., Sturbridge MA

I worked there from 3/1998 until 2/2002

Vice President & Account Supervisor

Helped found and develop public relations agency with expertise in U.S. Hispanic markets, public affairs, community relations and bilingual media relations. Responsible for strategy, planning, execution, client services and development for key accounts. Clients included: California Department of Health Services – Bilingual public relations and grassroots event marketing for statewide tobacco prevention program. Levi Strauss - Organized media event in El Paso, Texas to recognize graduates

Company: Durazo Communications, Los Angeles CA

I worked there from 6/1991 until 1/1995

Communications Director

Developed and oversaw marketing communications strategy for three annual fundraising campaigns. Developed written materials in Spanish and English: Monthly newsletter, agency directory, campaign training materials, event programs. Supervised production of campaign videos, TV and radio spots in Spanish. With General Foods’ research department, conducted an island-wide survey of employee donors; analyzed results, recommended future marketing efforts. Planned and managed all special events (cam

Company: United Way of Puerto Rico (Fondos Unidos de Puerto Rico), San Juan, PR

I worked there from 7/1987 until 6/1990

Communications Director

Oversaw media relations, event planning activities; production of campaign materials; production and placement of radio and print advertising; campaign video. Wrote and distributed press releases, responded to media inquiries. Provided staff support to volunteer committees.

Company: United Way of Southeastern Connecticut, Gales Ferry CT

I worked there from 9/1984 until 5/1987

Advertising Assistant

Provided support to clients of one-woman advertising and writing agency.

Company: The Wordsmith Agency, Cleveland OH

I worked there from 9/1982 until 5/1984

Editorial Assistant

Supported company's editing and submission of client news to newsrooms across Ohio and national circuits.

Company: Ohio Newswire (now PR Newswire), Cleveland OH

I worked there from 9/1982 until 5/1984

Content I Write