nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Catherine Lovering

Catherine Lovering

Headline

About Me

I've been a fixture on the freelance writing scene for over a decade, specializing in law, business and marketing. My background in education administration has added to my experiential knowledge. An agile researcher and writer, I'm able to tap into a client's individual tone and write precise and engaging prose. 

Industries I Write About

Venture Capital

Find writers and ideas in this industry

Alternative Dispute Resolution

Find writers and ideas in this industry

Banking

Find writers and ideas in this industry

Broadcast Media

Find writers and ideas in this industry

Entertainment

Find writers and ideas in this industry

Education Management

Find writers and ideas in this industry

Financial Services

Find writers and ideas in this industry

Veterinary

Find writers and ideas in this industry

Venture Capital

Find writers and ideas in this industry

Government Relations

Find writers and ideas in this industry

International Affairs

Find writers and ideas in this industry

Legal Services

Find writers and ideas in this industry

Leisure & Travel

Find writers and ideas in this industry

Marketing & Advertising

Find writers and ideas in this industry

Motion Pictures & Film

Find writers and ideas in this industry

Public Relations

Find writers and ideas in this industry

Retail

Find writers and ideas in this industry

Law Practice

Find writers and ideas in this industry

My Writing Samples

5 Ways to Show Someone with Plaque Psoriasis You Care

Plaque psoriasis is much more than a skin condition. It’s a chronic ailment that requires constant management, and it can take a toll on people living with its symptoms on a day-to-day basis. According to the National Psoriasis Foundation, people with psoriasis have higher rates of depression and face challenges at work because of the strain it places on their lives.

https://www.healthline.com/health/psoriasis/5-ways-show-you-care#1

Entrepreneurs Beware: Crowdfunding Is Not as Simple as We Are Lead to Believe

In August 2014 Coolest Cooler raised $13 million on Kickstarter, making it the second-most successful campaign in the crowdfunding site’s history. But more than two years later, only about one-third of the product’s backers had received the product, and the Oregon Department of Justice was investigating the Portland company after hundreds of consumer complaints.

https://www.pastemagazine.com/articles/2016/12/entrepreneurs-beware-crowfunding-is-not-as-simple.html

Experience

Freelance Writer and Editor

Experienced and flexible freelance writer able to write clear and engaging online content. Areas of interest include travel, celebrity news, and legal marketing.Currently write white papers, articles and blog posts for clients such as Unit4, eBay, Wotif, PayIt2 and Travelocity through Scripted.com.Past contracts include legal marketing content for clients of Findlaw, a Thomson Reuters Company.

Company: Catherine Lovering

I worked there from 5/2010 until now

Content I Write

Ideas and Pitches I Wrote

How Condo Ownership is Different From Buying a Home

Buying a condo is entering a legal contract for a kind of communal living. Your condo board will largely determine what you can and can't do with your unit. Buying a condo can be a great way to enter the housing market; here are the things you need to know before you complete your purchase.

Content type: Blog Post

Links:

How an Explainer Video Sells Your Business to Bottom Funnel Prospects

You've used content marketing to pique the interest of your target market. Once you hook them, you have to reel them in with a clear, detailed and engaging explanation of what your product does and why they should buy. Here's how video can help accomplish your bottom-funnel marketing goals.

Content type: Blog Post

Links:

10 Steps to Streamline Law Office Administration

Solo practitioners balance the strain of law office management along with the need to bring new clients through the door. Here are 10 ways to relieve the administrative burden, from sharing resources with other lawyers to outsourcing paperwork.

Content type: Whitepaper

Links:

Facebook Trying to Combat Fake News and What it Means for Marketers

Facebook is giving page owners less control over the content they post but limiting the ability to change a link preview. This is to prevent a "bait and switch" and combat the distribution of fake news, but what does it mean for marketers? I'll explore how changing social media controls affects content.

Content type: Blog Post

Links:

Curbing Burnout in Call Centre Agents

Incentive programs are an important step to keeping call centre agents engaged. Full-time employees, however, thrive in an environment that prioritizes stress reduction, manager support, long-term opportunities and career growth. Here are some ways to retain your productive employees by mitigating the potential for burnout.

Content type: Blog Post

Links:

Make Call Centre Agents Excited About Your Company Vision

Your call centre agents are on the front lines of your business. Part of your training program already includes the basics about what you do, but you need to make employees excited about your mission. That enthusiasm will lead to better calls and overall company growth. Discuss things like why you're an industry leader, why employees have a future at your company, and how the company makes a difference in the community.

Content type: Blog Post

Links:

FAQs For The Novice nDash Writer

You're new to nDash and feeling out the platform. As a freelancer, you have a few pressing questions on your mind: What happens when a pitch is accepted? How long do clients have to review? How do I get paid? What if a client rejects my article? What's the difference between the free plan and the paid plan? Here's everything you need to know about working with nDash and making it work for you.

Content type: Article

Links:

Duty of Confidentiality vs. Attorney-Client Privilege

Lawyers engage in privileged conversations. They also hold a duty of confidentiality to clients. Many attorneys are confused about how these differ and how to explain the difference to those they represent. I'll give an overview of privilege as an evidentiary rule versus confidentiality as an ethical duty and tips on how to help clients protect their own interests when talking about their legal cases.

Content type: Article

Keywords: lawyers,legal practice,advice for lawyers

Links:

Why Consumers Choose Brick-and-Mortar If They Prefer Online Shopping

Most consumers still spend at brick-and-mortar shops although online shopping is easier and offers a superior experience. Using Retail Dive's 2017 data, I'll explore this apparent disconnect. Factors include the need to touch and feel certain items before purchase and a desire to possess a product immediately.

Content type: Blog Post

Links:

Get Your EdTech Table Noticed At Conferences

Teachers are bombarded with new EdTech products. At conferences, their time is constrained and you're in competition with startups that sell a similar product or have a similar name. Here's how to stand out and make an impact at these essential events.

Content type: Blog Post

Links:

Word of Mouth is Key to Brand Awareness

Consumers trust their friends and family more than paid advertising and online influencers. Here are some tips to utilize word of mouth by turning your customers into ambassadors. 1) shareable content; 2) online reviews; 3) "bring a friend" promotional campaigns; 4) influencer marketing.

Content type: Blog Post

Links:

Garden Party Trends for 2019

I'll run down the latest trends for garden parties for spring/summer 2019, including food, decor and entertainment.

Content type: Blog Post

Links:

Garden Party Trends for 2019

I'll run down the latest trends for garden parties for spring/summer 2019, including food, decor and entertainment.

Content type: Blog Post

Links:

E-Learning an Ideal Starting Point to Cross Train Employees

Ongoing collaboration across departments increases productivity, innovative product development and customer solutions. While many companies strive for continual contact between employee groups, others engage in periodic cross training. Online courses like those provided by eLearning offer a basis of information for employees about to experience a different role as part of a departmental swap. Integrate eLearning prior to crosstraining to increase learning and skill development.

Content type: Article

Keywords: cross training,employee training,online learning

Links:

Voice Solutions Improve Doctor-Patient Interactions

EHR was to be the saving grace of the paperwork burden placed on physicians. Unfortunately, forms that doctors once had to fill out have been replaced with digital clicks that are equally time-consuming. Voice dictation for physicians may finally offer the solution to the administrative crunch. This new technology gives doctors the time and freedom to do what they are trained for: practice medicine. It proves to benefit patients and doctors alike, elevating the quality of care.

Content type: Blog Post

Keywords: EHR,physician burnout,doctor burnout,voice recognition,doctor dictation

Links:

Your Referral-Based Business Still Needs Social Media

Your established professional practice has thrived on the basis of its reputation. You may be reluctant to enhance your social media presence, following the adage of "if it ain't broke, don't fix it." But search engines and a new generation of potential clients expect an active social media presence. Before they make an appointment, they do their research, which means going to your pages and website. Here's how social media helps businesses grow and how to harness this new age of marketing.

Content type: Blog Post

Keywords: social media,social marketing,digital marketing,professional practice marketing

Links:

What is 'Thought Leadership' Anyway?

'Thought leadership' is a concept bandied about by entrepreneurs seeking to build their brand. One would assume that established companies with a history of success would be the natural thought leaders, but the concept is often foreign to seasoned executives. Here's a look at the history of the term "thought leadership," what it means for content marketing, and how entrepreneurs at all stages of their careers can use it to build their personal profiles and those of their companies.

Content type: Article

Keywords: content marketing,digital marketing,thought leadership

Links:

Metrics That Demonstrate the Power of Content Marketing

I will focus on content marketing statistics as well as how using freelance writers offer greater return on investment than using an in-house creative team.

Content type: Blog Post

Links:

Should You Partner With Influencers?

Influencer marketing was once the domain of big brands who partnered with online personalities holding widespread appeal. With niche influencers increasingly entering the marketplace, could your business benefit from this strategy? Here are the factors to consider.

Content type: Blog Post

Links:

What's in a Name? Forming Your Brand Identity

Words matter. Choosing the right language to define your company is essential to developing the right company image. That image will draw the right clients to help you form your niche, develop and grow. Here's an overview on why the name of your company matters, as does how you express your purpose or mission.

Content type: Blog Post

Links:

Tips for Influencer Marketing

The strategic use of influencer marketing can help boost your brand. Here are some ways to find and partner with the right influencers.

Content type: Blog Post

Links:

Design Theories to Help You Choose the Best Poptin for Your Website

Design theory, including color combinations and palettes, can help you create the best user experience for your website. Here are some tips to choose the best poptin that fits with your existing brand aesthetic.

Content type: Blog Post

Links:

5 Ways to Develop a Positive Freelancer Relationship

Freelancers are essential to build your arsenal of text- and video-based content. But how can you find the best people and ensure your projects run smoothly? Get referrals from trusted colleagues. Start each project with clear expectations, including your ultimate objective. As early as possible, outline the "nuts and bolts" in terms of timelines and payment. When it's said and done, give feedback if you can for future partnerships.

Content type: Blog Post

Links:

Does Incorporating Make Sense for Your Small Business?

Incorporation makes your small business a separate legal entity with its own rights and legal responsibilities. Here is a brief overview of how things may change when you choose to incorporate your business, specifically 1) filing taxes; 2) earning income; 3) legal liability.

Content type: Blog Post

Links:

How Remarketing Can Generate More Sales for Your Business

Remarketing is placing ads in front of people who have already visited your website. Here's how you can use your existing customer data to set up a remarketing campaign and improve your closure rate.

Content type: Blog Post

Links:

Focus on the Details: Informative Content Converts Readers

Content marketing may seem catchy and lightweight at first blush. But an effective content strategy also includes detailed, informative articles that focus on the pain points of mid-funnel consumers. Here's how to write to those already interested in your product and proof it actually works to convert.

Content type: Blog Post

Links:

Exit Planning: Sensible Approach to Reaping the Rewards of Success

I'll offer a brief synopsis of exit planning and the issues it is designed to address. I'll emphasize how undertaking the exit planning process with a CPA can help an entrepreneur to exit a business in the best possible financial position.

Content type: Article

Links:

How Remarketing Can Generate More Sales for Your Business

Remarketing is placing ads in front of people who have already visited your website. Here's how you can use your existing customer data to set up a remarketing campaign and improve your closure rate.

Content type: Blog Post

Links:

Does Incorporating Make Sense for Your Small Business?

Incorporation makes your small business a separate legal entity with its own rights and legal responsibilities. Here is a brief overview of how things may change when you choose to incorporate your business, specifically 1) filing taxes; 2) earning income; 3) legal liability.

Content type: Blog Post

Links:

How the Right Translation Service Helps Lawyers Do Their Job

Lawyers must understand the circumstances that led to their client's arrest or detention in order to provide the best representation. Language barriers can prevent lawyers from doing their job effectively. Here is how counsel can use the services of a translator to help them communicate with their client and why it's important to do so.

Content type: Blog Post

Links:

10 Secrets to Commercial Real Estate Investment

Commercial real estate is potentially lucrative if you employ certain strategies to choose investments. Consider such factors as 1) availability of multi-use zoning; 2) development plans for the region; 3) red flags in the history of a commercial property; 4) potential to flip the property.

Content type: Whitepaper

Links:

Develop Your Exit Strategy

Building a business is only half the battle. When the time comes to make your exit, you have to weigh your options, both to increase your personal wealth and find the lifestyle you want. Here's an overview of potential exit plans: merger or sale, going public, handing over operational control while retaining ownership, winding down the company.

Content type: Article

Links:

Creative Briefs that Result in Great Articles

Your creative brief should touch on the who and why of the piece. Tell the writer who you want to reach and why. Is it customers, potential investors, or members of your team? Are you looking to drive sales, promote investment, or rally the troops? An effective brief has this information as the starting place, with additional information like word count, tone, and specific points to cover (if any) in order to get the best content possible from your writer.

Content type: Blog Post

Links:

eDiscovery Saves Your Firm Money

eDiscovery relieves the time burden on legal staff. In addition to helping firms work more efficiently, eDiscovery saves overhead costs, increasing the profit margins of the firm.

Content type: Blog Post

Links:

Know Your Audience: Marketing Personas

Who is your target market? You can break it down to demographics that give you a clear picture of an individual. These are marketing personas, to whom you are speaking through your videos.

Content type: Blog Post

Links:

Peer-to-Peer Energy Transfer: Environmental and Economic Benefits

Blockchain technology is currently in use in some communities who swap solar energy in an effort to avoid waste and conserve costs. Here are some benefits to this kind of system, where energy consumers transact with each other instead of to a central utility that sells traditional forms of power.

Content type: Blog Post

Links:

Your Sources Make the Content: Why Research Matters

Search engines look for substantive content and reward text that gives added value to readers. It is not just the words, but your references, that matter. By finding and using links from reputable sources, you can improve customer trust and increase your search ranking. Frase's AI-powered research tool finds the best sources for your topic, saving you time that you can spend on developing compelling content.

Content type: Article

Keywords: content research,content sources,best online content,search volume,client conversion

Links:

Your Sources Make the Content: Why Research Matters

Search engines look for substantive content and reward text that gives added value to readers. It is not just the words, but your references, that matter. By finding and using links from reputable sources, you can improve customer trust and increase your search ranking. Frase's AI-powered research tool finds the best sources for your topic, saving you time that you can spend on developing compelling content.

Content type: Article

Keywords: content research,content sources,best online content,search volume,client conversion

Links:

Peer-to-Peer Energy Transfer: Environmental and Economic Benefits

Blockchain technology is currently in use in some communities who swap solar energy in an effort to avoid waste and conserve costs. Here are some benefits to this kind of system, where energy consumers transact with each other instead of to a central utility that sells traditional forms of power.

Content type: Blog Post

Links:

Develop Your Exit Strategy

Building a business is only half the battle. When the time comes to make your exit, you have to weigh your options, both to increase your personal wealth and find the lifestyle you want. Here's an overview of potential exit plans: merger or sale, going public, handing over operational control while retaining ownership, winding down the company.

Content type: Article

Links:

10 Secrets to Commercial Real Estate Investment

Commercial real estate is potentially lucrative if you employ certain strategies to choose investments. Consider such factors as 1) availability of multi-use zoning; 2) development plans for the region; 3) red flags in the history of a commercial property; 4) potential to flip the property.

Content type: Whitepaper

Links:

Skip the Meeting, Take a Nap

Midday naps improve memory, learning, cognitive function and emotional regulation. Encourage your employees to take a break and get some sleep -- then watch workplace productivity improve.

Content type: Blog Post

Keywords: sleep,productivity,mental health and sleep,cognitive function and sleep

Links:

Doctors Need Reliable Tools for Phone Consults

Physicians and patients value one-on-one interaction. Verbal consults improve communication and may lead to better health outcomes. Doctors need reliable technology to make these consults a regular part of their practice. Here are some options for doctors, including services offered by Phone.com.

Content type: Blog Post

Links:

Doctors Need Reliable Tools for Phone Consults

Physicians and patients value one-on-one interaction. Verbal consults improve communication and may lead to better health outcomes. Doctors need reliable technology to make these consults a regular part of their practice. Here are some options for doctors, including services offered by Phone.com.

Content type: Blog Post

Links:

Skip the Meeting, Take a Nap

Midday naps improve memory, learning, cognitive function and emotional regulation. Encourage your employees to take a break and get some sleep -- then watch workplace productivity improve.

Content type: Blog Post

Keywords: sleep,productivity,mental health and sleep,cognitive function and sleep

Links: