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nDash Writer Profile for Gary Bridgman

Gary Bridgman

Headline

Digital copywriter who helps spread your story, to grow your brand. Clients in pharma, agriculture, healthcare, IT

About Me

MY TRADE: content-marketing, copywriting and editorial features…

I KNOW HOW TO… Reorganize and refresh the content of an aging web site. • Translate a subject-matter expert's 70-slide presentation into a publishable white paper. • Uncover what's newsworthy about your company so the media can organically discover you. • Writing: SEO'ed copy for content marketing, native advertising, advertorials and paid placement • Positioning PR clients as go-to predictors of future industry trends SPECIALIZATIONS: brand development/maintenance, pragmatic social media, sales-force support, media relations, copywriting (online, print), creative briefs, web content planning, feature writing, research, photography, travel writing, medical device marketing, Oracle, SAP, ERP, CRM, veterinary pharmaceuticals, transportation & logistics, agriculture. Trained in digital writing/UX via MECLABS (Marketing Sherpa) and Neilson Norman Group.

Industries I Write About

Automotive

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Pharmaceuticals

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Banking

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Information Technology & Services

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Leisure & Travel

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Medical Device

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Veterinary

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My Writing Samples

Veterinary Pharma Advertorials

Researched and wrote copy for owned/paid media articles for Zoetis (Pfizer animal pharmaceutical spinoff). Links to these articles have been featured via Outbrain on CNN Health, Slate.com, and the websites of ABC, NBC and Fox News.

http://conveniafacts.com/pet-skin-care-101.aspx

Web copy for Baptist Memorial Health Care system

New (September 2017) website for Baptist Memorial Health Care (3-state, 19-hospital system). I was the copy lead for this site rebuild, where I was tasked with reducing the volume of the legacy site copy by +/- 60 percent "without leaving anything out."

http://baptistonline.org

Feature article on Maker movement

Cover story #3 for the Memphis Flyer. "Making It in Memphis: The DIY technology maker movement is hacking it in the Mid-South"

https://www.memphisflyer.com/memphis/making-it-in-memphis/Content?oid=3527481

Blog post: growing hydroponic pumpkins

An article I researched and wrote (with no experience gardening) as part of Archer Malmo's social/community management support to Tower Garden.

http://www.towergarden.com/blog.read.html/en/2017/7/growing-pumpkins.html

Experience

Senior Digital Content Specialist

Interactive copywriter: client accounts include Zoetis (formerly Pfizer Animal Health) Dell EMC, Baptist Memorial Health Care, Evergreen Packaging and several agriculture clients. Planning and crafting clear, optimized, regulatory-compliant content for busy, distractible audiences (B2B and DTC). DIGITAL MEDIA: email campaigns, paid search (Google AdWords), sa1es-support tools, web content, optimized landing pages, social media messaging and reputation management, Facebook ad copy, and native advertising (advertorial).

Company: Archer Malmo

I worked there from 3/2014 until now

Languages I Write In

Content I Write