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nDash Writer Profile for Lily Rouff

Lily Rouff

Headline

Integrated Marketing Manager at Viacom

About Me

I am a brand strategist and blogger with experience in branded content, social media marketing and writing. I have written for the travel, lifestyle and marketing industries.

Industries I Write About

Restaurants

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Entertainment

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Food & Beverages

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Health, Wellness & Fitness

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Higher Education

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Hospitality

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Leisure & Travel

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Marketing & Advertising

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Motion Pictures & Film

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Performing Arts

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Experience

Integrated Marketing Manager

• Handles media planning, in conjunction with integrated marketing and sales teams, to determine budgets, client KPIs and campaign elements during pitch and execution phases. • Owns key elements of paid acquisition - from budgeting, insightful targeting, and optimization to tracking, analyzing and communicating results – for all Viacom Networks on high-profile sponsored digital campaigns. • Delivers consistent efforts and results across campaigns spanning from CMT, TVLand, Comedy Central, Spike, VH1, MTV and more. • Provides thought leadership to the wider integrated marketing team and nurtures collaborative partner relationships to stay ahead of industry trends and ad product announcements. • Established paid acquisition capabilities, workflow and templatized documentation across all network teams.

Company: Viacom

I worked there from 3/2016 until now

Content I Write