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nDash Writer Profile for Roxanna Guilford-Blake

Roxanna Guilford-Blake

Headline

Versatile writer delivers clean, compelling content on deadline.

About Me

Here's the short version: I tell stories.

Here's the longer version: I have 20+ years’ experience in communications and media, with a focus on healthcare, business and policy: I create content for diverse audiences and platforms; translate complex concepts into clear language; help clients tell their stories; provide team leadership and project management; and deftly engage with thought leaders, communicating their ideas to a broader community.

Industries I Write About

Biotechnology

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Pharmaceuticals

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Health, Wellness & Fitness

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Writing & Editing

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Computer & Network Security

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Commercial Real Estate

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Insurance

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Hospital & Health Care

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Public Relations

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Human Resources

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Hospitality

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Medical Practice

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My Writing Samples

Clinician shortage ahead? Cardiology’s workforce prepares for a pair of silver tsunamis

Article for Cardiovascular Business: With 45 percent of today’s cardiologists older than 56 and a quarter of nurses who are planning to retire aiming to do so within the year, experts predict a workforce shortage will hit when the baby boomers are increasingly in need of care.

http://www.cardiovascularbusiness.com/clinician-shortage-ahead-cardiologys-workforce-prepares-pair-silver-tsunamis

Get Strong! Four ways to build your mental resilience

Blog post for a coach/therapist/author

https://www.paulameir.com/get-strong-4-ways-to-build-your-mental-resilience/

Firm Voice: Outstanding Best Practices for Public Relations Firms

Several of my PR best practices articles for The Firm Voice are featured in this compendium.

http://prcouncil.net/wp-content/uploads/2011/04/Firm-Voice-Compendium.pdf

BIO's Guide to Biotechnology

This started as a media guide to biotech from the Biotech Industry Organization, but the "media" was dropped. I was the co-editor and wrote about half the copy.

https://www.bio.org/sites/default/files/files/BiotechGuide2008.pdf

Health is health: Tearing down the silos

Blog for Monument Health on integrating behavioral physical health

https://monumenthealth.net/wp-content/uploads/2018/02/MH-NovIB.WEB_.V2.pdf

Telehealth has potential to bridge access gaps, but first it must overcome its own challenges

Issue brief on telehealth, with a focus on underserved communities

https://www.rmhpcommunity.org/sites/default/files/resource/RMHP-July2017.v6.pdf

Rocky Mountain Health Plans community website

web copy for Rocky Mountain Health Plans' Accountable Health Community efforts

https://www.rmhpcommunity.org/

Get the Medications Right: Issue brief and white paper

An issue brief and a white paper to support the Get the Medications Right Institute. The premise: A personalized, patient-centered, systematic and coordinated approach to medication use will vastly improve outcomes and reduce overall health care costs.

https://gtmr.org/evidence/white-papers/

Energy issues, global economics and your valuation

Issues affecting the fair market value of industrial properties transcend local markets. This article explores that, with a focus on energy.

http://www.property-tax.com/wp-content/uploads/2016/03/energy_issues_global_economics_and_your_valuation.htm

Tear down this wall

Issue brief on integrated behavioral health

https://drive.google.com/file/d/0BytbW4DXe4R3bTd1b3d6TzF3T0E/view

A home for data

issue brief on patient-centered data home

https://drive.google.com/open?id=0BytbW4DXe4R3N3drYl9TTTVZUjg

Get the medications right: Report and survey

Report on comprehensive medication management in the community pharmacy (I was lead writer and conducted all the interviews.)

http://0104.nccdn.net/1_5/20d/3c1/203/GetTheMedicationsRight.v22final-5.20.pdf

Use of Memory Games Shows Gains at 6 Months

Family Practice News article on senior mental/behavioral/neurological health

http://www.mdedge.com/sites/default/files/issues/articles/70481_main_14.pdf

After Shocks: Protocols & Programming Will Be Key to Optimizing ICD Use

Article in issues related to the aftermath of ICD shocks.

https://www.cardiovascularbusiness.com/topics/electrophysiology-arrhythmia/after-shocks-protocols-programming-will-be-key-optimizing-icd

Rainproof your wedding using these 10 weather-tested tips

Ghostwritten post for a wedding blog

https://weddingdresses.com/wedding-planning/rainy-on-wedding-day-tips/

Mother Of The Bride Duties Checklist

Ghostwritten post for a wedding blog

https://weddingdresses.com/wedding-checklists/mother-of-the-bride-duties-checklist/

America's Car Culture Collides With Bans on Drive-Thrus

Christian Science Monitor on various local efforts to ban drive-thrus.

https://www.csmonitor.com/1998/0824/082498.us.us.5.html

How I got this job

Blog post/memoir

https://www.thebillfold.com/2017/11/how-i-got-this-job-director-of-strategic-communications/

How Hospitals Can Cut Medical Liability Costs

This piece, for HealthLeaders Magazine, explore how CFOs can cut medical liability costs. "Medical liability costs continue to grow for hospitals, but the secret to controlling this isn't necessarily found in the financials. It's cultural. And that may leave a CFO wondering just what he or she can do to bend that cost curve."

http://www.healthleadersmedia.com/leadership/how-hospitals-can-cut-medical-liability-costs

Thorpe makes courtroom science easy for juries

Profile of attorney focuses how to bring science to the courtroom.

https://www.bizjournals.com/atlanta/stories/1999/04/19/focus17.html

What Office Tenants Want: Learn Which Factors Are Crucial in Office Space Decisions

Article for Commercial Investment Real Estate Magazine

https://www.ccim.com/cire-magazine/articles/what-office-tenants-want/?gmSsoPc=1

Blockchain Explained: This Technology Will Disrupt Your Business by 2025

Ghostwritten blog post on how blockchain is poised to disrupt more than just the financial marketplace.

https://www.verypossible.com/blog/blockchain-explained-this-technology-will-disrupt-your-business-by-2025

Sprinting Toward Value: HHS & Congress May Be Ready to Reconsider the Stark Law

Article for Cardiovascular Business on the Stark Law and how it will likely be "reformed."

https://www.cardiovascularbusiness.com/topics/healthcare-economics/sprinting-toward-value-hhs-congress-may-be-ready-reconsider-stark-law

Experience

President; freelance writer and communications consultant

• Creates content for diverse audiences, translating complex concepts into clear language.• Works closely with clients, helping them clearly tell their stories• Turns qualitative and quantitative research into stories that support an organization’s brand.• Nimbly manages multiple projects, providing team leadership and project management.• Produces high-quality deliverables ahead of deadline with minimal or no supervision.Offers writing, editing and research services.

Company: Guilford-Blake Corp.

I worked there from 3/1998 until now

Director of Strategic Communications

Responsible for developing briefs, articles, papers and other materials on healthcare issues including the patient-centered medical home, practice transformation, workplace wellness, provider reimbursement models, care coordination, social determinants of health, primary care transformation, health information technology and accountable care organizations.

Company: Health2 Resources

I worked there from 7/2010 until 5/2017

Content I Write

Recommendations

Polished professional, highly qualified

Roxanna was a prolific writer and content producer in our organization for seven years. She had my back as a writer; I can count on her to catch the awkward phrase or the misplaced modifier. Her excitement about digging into a new research and analysis project never wanes. She has that rare ability to transform a dry topic into a compelling story, with supporting analysis that makes the copy sing. A polished professional with the ability to coax the perfect quote from national experts.

Sandy Mau, Health2 Resources

Exceptional writer with collaborative spirit

Working with Roxanna has been a pleasure. She not only knows her industries, but is willing to dig deeper to turn statistics and facts into trends in which readers will find real value in the storytelling. She is collaborative, honors her word on delivery and follows up on projects to make sure you have what you need. She's simply a professional.

Ingrid Korgemagi, Altruis