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nDash Writer Profile for Roxanna Guilford-Blake

Roxanna Guilford-Blake

Headline

Versatile writer delivers clean, compelling content on deadline.

About Me

Here's the short version: I tell stories.

Here's the longer version: I have 20+ years’ experience in communications and media, with a focus on healthcare, business and policy: I create content for diverse audiences and platforms; translate complex concepts into clear language; help clients tell their stories; provide team leadership and project management; and deftly engage with thought leaders, communicating their ideas to a broader community.

Industries I Write About

Biotechnology

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Pharmaceuticals

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Health, Wellness & Fitness

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Writing & Editing

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Computer & Network Security

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Commercial Real Estate

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Insurance

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Hospital & Health Care

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Public Relations

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Human Resources

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Hospitality

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Medical Practice

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My Writing Samples

Clinician shortage ahead? Cardiology’s workforce prepares for a pair of silver tsunamis

Article for Cardiovascular Business: With 45 percent of today’s cardiologists older than 56 and a quarter of nurses who are planning to retire aiming to do so within the year, experts predict a workforce shortage will hit when the baby boomers are increasingly in need of care.

http://www.cardiovascularbusiness.com/clinician-shortage-ahead-cardiologys-workforce-prepares-pair-silver-tsunamis

Get Strong! Four ways to build your mental resilience

Blog post for a coach/therapist/author

https://www.paulameir.com/get-strong-4-ways-to-build-your-mental-resilience/

Firm Voice: Outstanding Best Practices for Public Relations Firms

Several of my PR best practices articles for The Firm Voice are featured in this compendium.

http://prcouncil.net/wp-content/uploads/2011/04/Firm-Voice-Compendium.pdf

BIO's Guide to Biotechnology

This started as a media guide to biotech from the Biotech Industry Organization, but the "media" was dropped. I was the co-editor and wrote about half the copy.

https://www.bio.org/sites/default/files/files/BiotechGuide2008.pdf

Health is health: Tearing down the silos

Blog for Monument Health on integrating behavioral physical health

https://monumenthealth.net/wp-content/uploads/2018/02/MH-NovIB.WEB_.V2.pdf

Telehealth has potential to bridge access gaps, but first it must overcome its own challenges

Issue brief on telehealth, with a focus on underserved communities

https://www.rmhpcommunity.org/sites/default/files/resource/RMHP-July2017.v6.pdf

Rocky Mountain Health Plans community website

web copy for Rocky Mountain Health Plans' Accountable Health Community efforts

https://www.rmhpcommunity.org/

Get the Medications Right: Issue brief and white paper

An issue brief and a white paper to support the Get the Medications Right Institute. The premise: A personalized, patient-centered, systematic and coordinated approach to medication use will vastly improve outcomes and reduce overall health care costs.

https://gtmr.org/evidence/white-papers/

Energy issues, global economics and your valuation

Issues affecting the fair market value of industrial properties transcend local markets. This article explores that, with a focus on energy.

http://www.property-tax.com/wp-content/uploads/2016/03/energy_issues_global_economics_and_your_valuation.htm

Tear down this wall

Issue brief on integrated behavioral health

https://drive.google.com/file/d/0BytbW4DXe4R3bTd1b3d6TzF3T0E/view

A home for data

issue brief on patient-centered data home

https://drive.google.com/open?id=0BytbW4DXe4R3N3drYl9TTTVZUjg

Get the medications right: Report and survey

Report on comprehensive medication management in the community pharmacy (I was lead writer and conducted all the interviews.)

http://0104.nccdn.net/1_5/20d/3c1/203/GetTheMedicationsRight.v22final-5.20.pdf

Use of Memory Games Shows Gains at 6 Months

Family Practice News article on senior mental/behavioral/neurological health

http://www.mdedge.com/sites/default/files/issues/articles/70481_main_14.pdf

After Shocks: Protocols & Programming Will Be Key to Optimizing ICD Use

Article in issues related to the aftermath of ICD shocks.

https://www.cardiovascularbusiness.com/topics/electrophysiology-arrhythmia/after-shocks-protocols-programming-will-be-key-optimizing-icd

Rainproof your wedding using these 10 weather-tested tips

Ghostwritten post for a wedding blog

https://weddingdresses.com/wedding-planning/rainy-on-wedding-day-tips/

Mother Of The Bride Duties Checklist

Ghostwritten post for a wedding blog

https://weddingdresses.com/wedding-checklists/mother-of-the-bride-duties-checklist/

America's Car Culture Collides With Bans on Drive-Thrus

Christian Science Monitor on various local efforts to ban drive-thrus.

https://www.csmonitor.com/1998/0824/082498.us.us.5.html

How I got this job

Blog post/memoir

https://www.thebillfold.com/2017/11/how-i-got-this-job-director-of-strategic-communications/

How Hospitals Can Cut Medical Liability Costs

This piece, for HealthLeaders Magazine, explore how CFOs can cut medical liability costs. "Medical liability costs continue to grow for hospitals, but the secret to controlling this isn't necessarily found in the financials. It's cultural. And that may leave a CFO wondering just what he or she can do to bend that cost curve."

http://www.healthleadersmedia.com/leadership/how-hospitals-can-cut-medical-liability-costs

Thorpe makes courtroom science easy for juries

Profile of attorney focuses how to bring science to the courtroom.

https://www.bizjournals.com/atlanta/stories/1999/04/19/focus17.html

What Office Tenants Want: Learn Which Factors Are Crucial in Office Space Decisions

Article for Commercial Investment Real Estate Magazine

https://www.ccim.com/cire-magazine/articles/what-office-tenants-want/?gmSsoPc=1

Blockchain Explained: This Technology Will Disrupt Your Business by 2025

Ghostwritten blog post on how blockchain is poised to disrupt more than just the financial marketplace.

https://www.verypossible.com/blog/blockchain-explained-this-technology-will-disrupt-your-business-by-2025

Sprinting Toward Value: HHS & Congress May Be Ready to Reconsider the Stark Law

Article for Cardiovascular Business on the Stark Law and how it will likely be "reformed."

https://www.cardiovascularbusiness.com/topics/healthcare-economics/sprinting-toward-value-hhs-congress-may-be-ready-reconsider-stark-law

Experience

President; freelance writer and communications consultant

• Creates content for diverse audiences, translating complex concepts into clear language.• Works closely with clients, helping them clearly tell their stories• Turns qualitative and quantitative research into stories that support an organization’s brand.• Nimbly manages multiple projects, providing team leadership and project management.• Produces high-quality deliverables ahead of deadline with minimal or no supervision.Offers writing, editing and research services.

Company: Guilford-Blake Corp.

I worked there from 3/1998 until now

Director of Strategic Communications

Responsible for developing briefs, articles, papers and other materials on healthcare issues including the patient-centered medical home, practice transformation, workplace wellness, provider reimbursement models, care coordination, social determinants of health, primary care transformation, health information technology and accountable care organizations.

Company: Health2 Resources

I worked there from 7/2010 until 5/2017

Content I Write

Ideas and Pitches I Wrote

Blockchain for healthcare: five things patients and providers need to know today

Distributed ledgers. Immutable blockchains. Transparency with pseudonymity. Blockchain and the terms associated with it can be confusing to the most sophisticated provider, much less the average patient. And then there's the misconception that blockchain = bitcoin = "dark web." By offering five insights about the about the potential of blockchain to transform healthcare (e.g., interoperability, harder-to-hack records, etc.), I will provide a thoughtful primer without overselling the concept.

Content type: Blog Post

Keywords: blockchain,blockchain for healthcare,security,EHRs,EMRs,interoperability,blockchain in healthcare

Links:

What clinicians and patients need to know about blockchain

Distributed ledgers. Immutability. Transparency with pseudonymity. .....Blockchain and the terms associated with it can be confusing to the most sophisticated provider, much less the average patient. And then there's the misconception that blockchain = bitcoin = "dark web." By offering five insights about the about the potential of blockchain to transform healthcare (e.g., interoperability, harder-to-hack records, etc.), I will provide a thoughtful primer without overselling the concept.

Content type: Blog Post

Keywords: blockchain,healthcare,EHR,medical records,interoperability,ONC,EMR,data security,cybersecurity

Links:

Why your trial is headed for rescue--or worse, failure (and how to prevent it next time)

We'll look at some of the reasons trials fail or need to be rescued, and use that as an introduction to how to prevent it. It all starts with trial design. Among the considerations to explore: 1. Adaptive trial design. 2. Patient (and if relevant, caregiver) engagement : a. input into design; b. considering patient burden. c. improving screening to reduce attrition. 3. Develop a plan to deal with missing data down the road. 4. Select the right partner (if your client is a CRO).

Content type: Blog Post

Keywords: clinical trial,trial rescue,CRO,screening,patient-centric,adaptive trial design

Links:

The ACA under Trump: X trends in self-pay for 2018

Everything is changing: As we sort through the aftermath of the tax bill, efforts to dismantle the ACA, and the 2018 ACA open enrollment numbers, it becomes clear provider organizations will be dealing with more self-pay patients. Here are X trends to watch as lawmakers, policymakers and healthcare organizations try to make sense of an uncertain environment. (Note: We can't write this until after the Dec. 15 ACA deadline and the passage/ failure) of the tax bill. )

Content type: Blog Post

Keywords: ACA,self-pay,HIX,insurance exchange,insurance marketplace,Obamacare,HDHP,deductible,self-pay patients,patient debt

Links:

It's not always love at first sight

I'm jealous of people who say their rescue pup chose them. Mine didn't--not right away. She was so tired of the process that she just lay there. Fortunately, she licked my husband's hand, which led to, well, everything. By the time the adoption process was finished, Winnie Words with Friends and I were bonded for life. It's been 7 years now.

Content type: Blog Post

Keywords: rescue,rescue dog,furbaby,small dog,terrier

Links:

Behavioral health integration: Tearing down the silos

This would expand on your blog post from August: "Behavioral Health Assessments—5 Reasons They Matter." The white paper would make the case--citing research--on why it's bad for people and bad for revenue keep an artificial wall up between behavioral and physical health. We'll discuss why integration is essential as we move to value-based reimbursement. Ideally, we can highlight a couple Altruis clients and end with a CTA about how Altruis can help.

Content type: Whitepaper

Keywords: integrated behavioral health,behavioral health,chronic care management,value based,value-base reimbursement

Links:

A year of uncertainty: FQHCs/CHCs in 2018 (2 white papers)

Congress still hasn't approved federal funding for FQHCs/CHCs, and they provided only a stop-gap fix for CHIP --nothing more than a band-aid. On top of that, Speaker Ryan and other congressional leaders are promising entitlement "reform," which means cuts. The result: these centers will run out of money, leading to layoffs, disruptions of care --even closures. Altruis' retroactive Medicaid billing solution that could help these centers keep their doors open funding stabilizes.

Content type: Whitepaper

Keywords: fqhc,chc,funding,medicaid,retroactive billing,CHIP,federal funding,funding cuts

Links:

Precision medicine --it's not just about genomics anymore

Wearable fitness trackers are is making precision medicine more precise. Just as genomic data allows for precision medicine based on biology, data from wearable connected devices will enable precision medicine based on behavior/environment. Personalized, actionable intelligence demands not only genomic data, but behavioral/environmental data. (After all, environment/behavior is often a bigger factor in chronic disease --and its management--than biology.)

Content type: Blog Post

Keywords: genomic data,precision medicine,personalized medicine,behavioral health,chronic disease,big data,wearables,fitness trackers

Links:

TBD

I'm responding to your note, and sending a pitch seems the only way to do it. So yes, I am interested! I'm plugging in a price as a placeholder. I'm on a call until about 11:30 Eastern, but I'm open after that. My landline is 404 297 0885. Thanks!

Content type: Whitepaper

Links:

Blockchain: The answer to the IOT security problem?

The Internet of Things is, well, the next big Thing. But not if it doesn't fix its privacy and security vulnerabilities. Blockchain may be the solution. "The internet of things and blockchain technologies were made for each other,” says Paul Brody of EY.

Content type: Blog Post

Links:

Blockchain in healthcare: Losing the Bitcoin mindset

Blockchain is poised to transform health technology. Yet, more than 80% of research papers on blockchain focus on Bitcoin system. But for it to be realized, we have to move clinicians, consumers -- and maybe even academics--beyond the blockchain=Bitcoin=shady mindset. This blog will address three myths about blockchain and offer a realistic assessment of its role in healthcare.

Content type: Blog Post

Keywords: blockchain,EHR,PHR,interoperability,security,smart contract

Links:

Precision/personalized medicine

Hi! I'd love to help you solve the problem with your copy. Your instincts are spot-on: I think your website's appeal is for scientists/physicians, not patients. (One of the most intriguing things on the front page from a layperson's perspective, “The Science Behind AVM0703,” led to a dead end.) I would recommend starting with the language of personalized/precision medicine, contrasting that precision to the brutality of chemo. Done right, that would appeal to patients and professionals alike.

Content type: Blog Post

Links:

Human digital twin will transform biopharma research

Precision medicine is becoming more precise with the emergence of the human digital twin. This sophisticated simulation of the human body will speed development of biological therapies tailored to an individual’s needs. Scientists can build representations that dynamically reflect molecular status, physiological status and lifestyle. That will transform clinical research and biopharma development, especially in oncology.

Content type: Blog Post

Links:

Genetics and Genomics: Why it matters

Genetic data plays an increasingly significant role in clinical trials. About 60% of trials collect biomarker and genetic data; in oncology, it’s closer to 80%, according to Tufts Center for the Study of Drug Development. This blog will address 3 areas: 1. The difference between genetics/genomics. 2. How both are transforming the drug development process. 3. What the increased use of genetic testing for trials means for patients.

Content type: Blog Post

Links:

Blockchain **will** change healthcare: 5 things you must understand

There's no more time for befuddled "cryptop-what?" Anyone with a stake in healthcare needs to understand what blockchain is and how it will transform health care. eViRa Health's clients probably get it, but their audiences don't. This blog post will offer a brief an overview for the intelligent novice, looking at the impact on EHRs (access, interoperability and security), master patient index, claims adjudication, supply chain, etc.

Content type: Blog Post

Keywords: blockchain,blockchain for healthcare,EHRs,EMRs,interoperability,MPI,health care,healthcare,supply chain

Links:

Human digital twin will transform biopharma research

Precision medicine is becoming more precise with the emergence of the human digital twin. This sophisticated simulation of the human body will speed development of biological therapies tailored to an individual’s needs. Scientists can build representations that dynamically reflect molecular status, physiological status and lifestyle. That will transform clinical research and biopharma development, especially in oncology.

Content type: Blog Post

Links:

Genetics and Genomics: Why it matters

Genetic data plays an increasingly significant role in clinical trials. About 60% of trials collect biomarker and genetic data; in oncology, it’s closer to 80%, according to Tufts Center for the Study of Drug Development. This blog will address 3 areas: 1. The difference between genetics/genomics. 2. How both are transforming the drug development process. 3. What the increased use of genetic testing for trials means for patients.

Content type: Blog Post

Links:

Why your trial is headed for rescue--or worse, failure (and how to prevent it next time)

We'll look at some of the reasons trials fail or need to be rescued, and use that as an introduction to how to prevent it. It all starts with trial design. Among the considerations to explore: 1. Adaptive trial design. 2. Patient (and if relevant, caregiver) engagement : a. input into design; b. considering patient burden. c. improving screening to reduce attrition. 3. Develop a plan to deal with missing data down the road. 4. Select the right partner (if your client is a CRO).

Content type: Blog Post

Keywords: clinical trial,trial rescue,CRO,screening,patient-centric,adaptive trial design

Links:

Do your prospects know what you are talking about?

AI. Machine Learning. Deep Learning: These concepts are frequently conflated by laypeople. And if your readers (prospects) don't understand the concepts, how are they going to make smart decisions? You "make technology fluent in all things human." That means, obviously, that humans don't have to be fluent in technology. But they do need to understand the basic concepts. I propose a (relatively) brief explanations of the basic concepts, ending with a call to action.

Content type: Blog Post

Keywords: AI,machine learning,data,data mining,deep learning

Links:

Precision/personalized medicine

Hi! I'd love to help you solve the problem with your copy. Your instincts are spot-on: I think your website's appeal is for scientists/physicians, not patients. (One of the most intriguing things on the front page from a layperson's perspective, “The Science Behind AVM0703,” led to a dead end.) I would recommend starting with the language of personalized/precision medicine, contrasting that precision to the brutality of chemo. Done right, that would appeal to patients and professionals alike.

Content type: Blog Post

Links:

Why your trial is headed for rescue--or worse, failure (and how to prevent it next time)

We'll look at some of the reasons trials fail or need to be rescued, and use that as an introduction to how to prevent it. It all starts with trial design. Among the considerations to explore: 1. Adaptive trial design. 2. Patient (and if relevant, caregiver) engagement : a. input into design; b. considering patient burden. c. improving screening to reduce attrition. 3. Develop a plan to deal with missing data down the road. 4. Select the right partner

Content type: Blog Post

Keywords: clinical trial,trial rescue,CRO,screening,patient-centric,adaptive trial design

Links:

Recommendations

Polished professional, highly qualified

Roxanna was a prolific writer and content producer in our organization for seven years. She had my back as a writer; I can count on her to catch the awkward phrase or the misplaced modifier. Her excitement about digging into a new research and analysis project never wanes. She has that rare ability to transform a dry topic into a compelling story, with supporting analysis that makes the copy sing. A polished professional with the ability to coax the perfect quote from national experts.

Sandy Mau, Health2 Resources

Exceptional writer with collaborative spirit

Working with Roxanna has been a pleasure. She not only knows her industries, but is willing to dig deeper to turn statistics and facts into trends in which readers will find real value in the storytelling. She is collaborative, honors her word on delivery and follows up on projects to make sure you have what you need. She's simply a professional.

Ingrid Korgemagi, Altruis