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nDash Writer Profile for Taya Varnichpun

Taya Varnichpun

Headline

About Me

PR professional and content strategist with experience in consumer & B2B tech, consumer goods, lifestyle, & entertainment. LOVES: Smart copy, killer launch campaigns, practical and efficient design (industrial, fashion, interior), and learning about culture via food and travel. HATES: Multiple exclamation points, overuse of the word "exotic."

Industries I Write About

Food & Beverages

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Entertainment

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Consumer Goods

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Hospitality

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Health, Wellness & Fitness

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Motion Pictures & Film

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Public Relations

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Restaurants

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My Writing Samples

Writing Samples

Portfolio of my writing samples

http://bit.ly/tayavwritingsamples

Experience

Senior Content Strategist

Provide strategic counsel for integrated service projects, including research and website development, from conceptualization to execution for a mix of consumer technology, B2B, enterprise, ed tech, and fintech clients. Develop content, including blog posts, byline articles, infographics, quizzes, press releases and research summaries, aligning with client’s objectives, messaging, and brand identity

Company: Method Communications

I worked there from 4/2015 until 4/2018

Account Supervisor

Executed product reviews campaigns for Creative Suite 6 and Creative Cloud product launches, including facilitating press briefings and reviewer’s workshops, managing press inquiries and product requests-Developed written materials (reviewer’s guides, press at-a-glances). Built and supervised product launch strategies. Garnered coverage for quarterly earnings, press events, and corporate press briefings.

Company: Edelman

I worked there from 3/2012 until 3/2015

Account Executive, Consumer

Spearheaded public relations and launch campaigns, including media relations, budgeting, staffing events, coordinating press FAM trips and tours. Day-to-day community management of social media presence. Created and ran social media campaigns on Twitter and Facebook for clients. Produced and edited client content, including internal and customer newsletters, press releases, blog posts

Company: Golin

I worked there from 1/2010 until 1/2012

Account Executive, Film and Corporate Entertainment

Secure press coverage for corporate and film clients. Los Angeles release campaigns for independent studio films, inpress interviews and junkets, HFPA screenings and conferences, coordinating film reviews, organizing press for film-related events, e.g. premieres. Press campaigns for films at the Sundance Film Festival and Toronto Film Festival. Wrote press releases, production announcements, organized interviews, unit photography

Company: BWR Public Relations

I worked there from 5/2005 until 10/2009

Content I Write