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nDash Writer Profile for Michelle Desnoyer

Michelle Desnoyer

Headline

Marketing and Business Development | Freelance Copywriter + Content Marketer

About Me

As an English major, I graduated with the junk drawer of degrees, which meant I could trap myself into endlessly contemplating the use of the word "do" in a single line of poetry, or I could form an actionable career where words and media generate emotion in people to drive them to action. Through my work experiences, I was drawn to working with entrepreneurs. I see how small business contribute to the community and the economy, how satisfying it is for a business owner to not only supply a product to the public, but a paycheck to their employees. I have seen the long hours, stress and sacrifices they make to keep their businesses alive. I've also seen the excitement and satisfaction when they reach their goals. It's my passion to help owners of small businesses grow their brands and live their dreams through dynamic, effective marketing.

Industries I Write About

Aviation & Aerospace

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Construction

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Health, Wellness & Fitness

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Marketing & Advertising

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Online Publishing

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Experience

Marketing and Business Development Manager

• Create, implement and manage a marketing strategy to increase retail sales • Optimize SEO for select keywords and used content strategy to rank website in Google’s local 3-pack • Craft the company’s first electronic newsletter, resulting in higher than industry average open rates and click-throughs • Utilize social media, email newsletters, direct mail, and outreach to reactive past consumers and engage with partners • Create original content and media for social posts and ads • Use Power Editor to create, manage and measure social media ad campaign • Generate leads through inbound marketing campaign • Design and produce eye-catching print materials: brochures, ads, direct mail, truck wraps • Refine the company’s brand story and ensure consistent branding across all marketing channels • Build branch location websites, enhancing SEO, CTA and backlinks to drive traffic • Manage the marketing budget • Implement and manage trade show marketing to develop additional consumer channels • Evaluate ROI on lead sources • Build relationship channels through networking and association memberships—BNI, Chamber of Commerce, Editorial Board of CAI-MN • Blogging and content creation

Company: Trinity Exteriors, Inc.

I worked there from 3/2016 until now

Content I Write