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nDash Writer Profile for Tim Fletcher

Tim Fletcher

Headline

Senior Copywriter / Content Developer at Icertis

About Me

I help leading technology brands to acquire new customers with click-inducing, attention-getting, visually-compelling content. With more than 15 years of experience in product marketing for Microsoft and other tech leaders, I've produced content in a wide range of formats: blogs, websites, apps, videos, infographics, ebooks and more. 

When my hands aren't busy typing they're gripping the handlebars of my mountain bike or welding a wrench as I restore another vintage motorcycle.

See my portfolio at www.textbytim.com or reach out to me at tcfletcher@live.com.

Industries I Write About

Information Technology & Services

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Computer Software

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Industrial Automation

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Venture Capital

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Marketing & Advertising

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Logistics & Supply Chain

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My Writing Samples

Tim Fletcher portfolio

My portfolio site showcases some of the work I've done for Microsoft and other leaders and disruptors in the IT industry leaders. Some of the technology topics I've written about include IoT, Blockchain, Cloud Services and Artifical Intelligence.

http://www.textbytim.com

Campaign Landing Page

I developed this landing page/microsite (and all the content) for a fast-growing cloud services startup. There's a wide variety of content here, all united by a common theme/objective.

https://www.icertis.com/toolkit

Accelerating Time-to-Value

An example of one of the many eBooks I've created for IT companies with cloud-based software products.

https://docs.wixstatic.com/ugd/6f8860_e79c02c0499f4a7f9dd3236b97cedb88.pdf

3 Bold Predictions About Android's Instant Apps

Blog for tech review site, Engadget

https://www.engadget.com/2016/09/12/3-bold-predictions-about-androids-instant-apps/

IoT in Action: How DataStax used Azure to Build a Scalable and Resilient IoT Infrastructure

Blog about an IoT solution provider, written for a Microsoft Channel Partner website

https://blogs.microsoft.com/iot/2016/09/02/iot-in-action-how-datastax-used-azure-to-build-a-scalable-and-resilient-iot-infrastructure/

Another Year of Record-Breaking Buyouts – Is Your Contract Management System Ready?

Blog for a Contract Lifecycle Managment company (SaaS / cloud solution for global enterprises)

https://www.icertis.com/blog/another-year-of-record-breaking-buyouts-is-your-contract-management-system-ready/

Accelerating Time-to-Value

eBook for cloud-based IT services company

https://docs.wixstatic.com/ugd/6f8860_e79c02c0499f4a7f9dd3236b97cedb88.pdf

Contract Management for Procurement Professionals

eBook targeted to a specific persona - Procurement Officers

https://docs.wixstatic.com/ugd/6f8860_cf69fc88a5cb49149f6063f324934e3d.pdf

The Icertis Experience for Microsoft Dynamics

Datasheet for SaaS offering

https://docs.wixstatic.com/ugd/6f8860_4b689e3337214c39986aea6a0070fdc5.pdf

Streamlining Your Sales Operations with Better Contract Management Software

Another blog - aligning a company's product offering to the needs of a unique purchasing influencer

https://www.icertis.com/blog/streamlining-sales-operations-better-contract-management-software/

Ensuring Compliance with an Enterprise-wide Contract Management Platform

Another blog

https://www.icertis.com/blog/ensuring-compliance-enterprise-wide-contract-management-platform/

Experience

Senior Copywriter / Content Developer

Produced a diverse range of content for a fast-growing cloud services startup. Proposed and executed original concepts to support campaign goals. Directed agencies to produce visually compelling, long-form content. Processed content requests, wrote creative briefs, and maintained content production schedule. Served as a subject matter expert in terms of messaging and competitive positioning. Created a template library to ensure a rapid, cost-effective content development process.

Company: Icertis

I worked there from 11/2016 until 11/2017

Content Manager / Copywriter

- Created nurture campaigns using Marketo and Eloqua. Directed agencies to create presentations and demos for webinars and in-person events. Developed value propositions and messaging frameworks for B2B companies. Created detailed guidelines for developing campaign materials targeted to customer segments.

Company: Microsoft and Other B2B and B2C Clients

I worked there from 6/2008 until now

Content I Write