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nDash Writer Profile for Rachael Pilcher

Rachael Pilcher


SaaS & B2B Conversion Copywriter specializing in website copy, landing pages & emails

About Me

I specialize in conversion copywriting for B2B, SaaS and tech companies, with a core focus on data-driven copy for websites and email sequences.

I've helped companies like Lighter Capital, Bynder, Datacom, Biteable, and many more get better results from their copy and content.

I'm an English graduate and a qualified legal executive (paralegal), which somehow led me to this copywriting business. It's a long story!

If you're a SaaS company with a great product and a sense of humor to match -- I'd love to work with you :)

Industries I Write About

Marketing & Advertising

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Computer Software

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My Writing Samples

Case Studies: Your Supercharged Content Marketing Weapon

An overview of the case study creation process and how it can be effectively used at every touch point of your marketing strategy, no matter which industry you are in.


Case Study Example

A sample of a basic case study outlining the customer success story of an inbound marketing company. I can handle all aspects of the case study process from interviewing to design and layout if needed.


5 Tips To Prevent The Google Mobile First Index Seriously Affecting Your Website

Blog article advising businesses to check their websites are fully responsive on mobile phones in preparation for the new Google roll out.


How To Easily Optimize Your Blog Posts For SEO

An 8 step formula for ensuring your business blog posts are optimized for maximum visibility in search engine results




I work with SaaS & B2B companies to help them get better leads and more sales from their website, emails, and content.

Company: Mighty Fine Copy

I worked there from 11/2015 until now

Content I Write

Ideas and Pitches I Wrote

How to effectively use all types of customer feedback in your marketing

Why you should harness the power of testimonials, case studies, and one-star reviews. If you're not using any form of customer feedback as part of your marketing strategy, you're missing out on an effective element of social proof that your business could be using to its advantage. Discuss the various types of feedback, their effectiveness, and how to turn a bad review into a positive marketing tool.

Content type: Blog Post

Keywords: content marketing,case studies


Content Creation Bots - The Future Of Digital Marketing?

Right now, thousands of writers are sitting at their laptops watching the blinking cursor of death, waiting for inspiration to strike. Meanwhile, an army of content bots are creating millions of data-driven articles in the time it would take your humble writer to Google another word for "awesome". Should writers be worried? Should companies be rejoicing? What impact will this have on digital marketing as we move further into the age of AI ?

Content type: Blog Post

Keywords: content marketing,AI,tech