nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Chris Diamond E.

Chris Diamond E.

Headline

B2B Content Marketing Strategist

About Me

I am a versatile writer and content marketing strategist, dedicated to helping businesses engage their audience by providing interesting and well-converting web content.

With extensive experience writing for companies in IoT, cloud computing, SaaS, cybersecurity, blockchain and the Fintech industry, I help businesses address the challenges inherent in marketing to the new generation of tech-savvy consumers.

Industries I Write About

Retail

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Computer Software

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Information Technology & Services

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Information Technology & Services

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Information Technology & Services

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Marketing & Advertising

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Financial Services

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Information Technology & Services

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Computer & Network Security

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My Writing Samples

The Advantages of Moving to SharePoint Online

For organizations already running SharePoint On-Premises, migrating to its cloud version may be somewhat easier, but for first-timers, it could entail a ton of pitfalls, headaches and things to consider that will keep you up at night staring at the ceiling. Before making the move to SharePoint Online, let’s take a break to understand what the cloud version of SharePoint is all about, its pros, cons and most importantly, whether it’s the right choice for you.

https://www.linktek.com/the-advantages-of-moving-to-sharepoint-online/

How to Simplify Enterprise Data Storage Challenges

The rapid pace of data growth means more storage mechanisms – and invariably, more headaches. From the management of storage sprawl to finding scalable storage solutions, data center administrators have their work cut out for them.

https://showcase.tempestamedia.com/how-to-simplify-enterprise-data-storage-challenges-aid-23702/

Is IoT Sacrificing or Saving our Environment?

With the full possibilities of the IoT yet to be explored, even professionals are divided on the issue of whether progress in the IoT industry will result in salvation or disaster for our environment.

https://showcase.tempestamedia.com/is-iot-sacrificing-or-saving-our-environment-aid-23293/

Will Tesla Revolutionize The Trucking Industry?

In recent times, technological innovations have made a tremendous impact on all industries and revolutionized the way business processes have been carried out…and the trucking industry is no exception. Electronics, digital devices, and global positioning systems have improved communications and changed the way trucking companies operate while computers have taken over the organization and supervision of loading and routing activities to minimize the rate of empty movement.

http://blog.cargo42.com/will-tesla-revolutionize-the-trucking-industry

Predictions for a UK 2018 Retail Landscape

For the UK retail industry, 2018 will find retailers coming up with various strategies to transform and improve their in-store relationship with customers. Retail has gone past the point of simply providing products and services to customers. To succeed in the over-crowded retail market (with shops, malls, and grocery store on virtually every street corner), retailers must fight to become the top destination for customers.

https://www.displaymode.co.uk/predictions-uk-2018-retail-landscape/

Fail often and fast - lesson for retailers and brands?

Inspired by the rousing keynote speech delivered by Didac Lee at the 2017 Cranfield University Venture Day, this article offers practical concepts to brands and retailers on how to use the “Fail often and fast” methodology to grow and stay ahead of the competition.

https://www.displaymode.co.uk/fail-often-fast-lesson-retailers-brands/

Experience

B2B Tech Copywriter

Helped clients engage their audience by providing interesting and well-converting web content. Services include writing web content, landing pages, SEO articles, press releases, how-to articles, and whitepapers on verticals ranging from AI, machine learning, and deep neural networks to SaaS, cybersecurity, cloud services and the latest trends in the tech industry.

Company: Silver Creations

I worked there from 9/2016 until now

Technical Writer

Handled the creation of content and brand support materials for client companies embarking on inbound marketing campaigns. Also collaborated with marketing & operations department to strengthen content in technical proposals, company manuals, employee forms, and contract deliverables.

Company: Epsilon Communications

I worked there from 6/2015 until 8/2016

Content I Write

Ideas and Pitches I Wrote

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Trendy Zip-Front Designs

Zip-front designs have become hugely popular due to the increasing number of athleisure brands that combine causal wear and sportswear. Such wears combine fashion and functionality and are ideal for women who want to spice up their wardrobe. In this article, we will take note of the biggest trends in zip-front wear.

Content type: Blog Post

Keywords: Zip-front,athleisure,zippers,causal wear,sportswear

Links:

Budget for 8 blog-style articles per month

Thanks for using the nDash platform to source writers for your client. Although blog-style articles on invoice, asset, and general business finance do require some in-depth research, they are not particularly difficult to put together. On the other hand, articles on crowd funding are a bit trickier. For a minimum of 8 articles per month (with a word range of 400 – 600 words) the cost is $70 apiece...totaling $560 a month. Thanks for your time. I look forward to working with you.

Content type: Article

Links:

How goal-based financial planning makes for a better future

Individuals from all walks of life, who want to achieve multiple financial objectives across several time horizons, will benefit from goal-based financial planning. This method prioritizes the client’s individual and family goals, accounts for all tangible and intangible assets and provides greater flexibility to adjust for fluctuations both in the markets and in life. This article will delve into the methodology and benefits of goal-based financial planning and why it makes for a better future.

Content type: Article

Keywords: Financial planning,investment

Links:

How and why goal-based financial planning makes for a better future

Individuals from all walks of life, who want to achieve multiple financial objectives across several time horizons, will benefit from goal-based financial planning. This method prioritizes the client’s individual and family goals, accounts for all tangible and intangible assets and provides greater flexibility to adjust for fluctuations both in the markets and in life. This article will delve into the methodology and benefits of goal-based financial planning and why it makes for a better future.

Content type: Article

Keywords: Financial planning,investment

Links:

Ways to Automate Your Firm’s Accounts Payable Process

Since the accounts payable process is not a revenue-generating task, many firms relegate it to the background and try to save costs by using a manual model. Business owners and managers would prefer to spend their time trying to come up with ways of cutting operating expenses, reducing production costs and increasing revenue. This article will focus on the benefits of automating one’s accounts payable process with emphasis on data accuracy, improved visibility and transparency of transactions.

Content type: Article

Keywords: Account payable,automation,financial services,accounting department

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Digital Transformation: A Necessity for Businesses

With the advent of the Fourth Industrial Revolution, businesses have had to review and reposition themselves in a bid to remain competitive in today’s digitized and increasingly technological-savvy marketplace. Customers (especially millennials) expect to engage with businesses using the Internet and their smart devices, and this has forced many businesses to jump on the digital transformation bandwagon. This article will focus on how businesses can digitally transform their businesses.

Content type: Article

Keywords: businesses,start-ups,digital transformation,software development,computer software,internet of things

Links:

Best Method to use for Developing Software Business Solutions: Dedicated teams vs. In-House Programmers

Most established businesses have a small team of in-house programmers that takes care of their software development needs. As the business grows, they may decide to scale up their operations, thus necessitating an increase in their software development workforce. Business owners or managers will need to decide on either hiring more in-house developers or using the services of dedicated development teams. This article will focus explore the advantages of hiring dedicated development teams.

Content type: Article

Keywords: software development,outsourcing,dedicated development teams,in-house programmers

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double (and even triple) your cash flow

Content type: Article

Keywords: Online lead generation,revenue,cash flow,revenue streams,sales

Links:

Combatting the Current Cybersecurity Workforce Shortage

Incorporating insights from close to 20,000 cybersecurity professionals, the Global Information Security Workforce Study revealed that the cybersecurity workforce gap is on track to hit 1.8 million by the year 2022. This has raised grave concerns on the scarcity of cybersecurity talent needed to combat current threats. This blog post will focus on the strategies and techniques employers can use to fill the current workforce gap, with particular emphasis on the benefits of outsourcing.

Content type: Blog Post

Keywords: Cybersecurity,outsourcing,workforce gap

Links:

The benefits of adopting the EMV chip standard

In recent years, there have been a lot of changes in the way electronic payments are being made. The occurrence of large retail point-of-sale data breaches like those at Home Depot and Target has precipitated the adoption of safer and more robust card payment technology such as the EMV chip standard. This article will focus on the benefits of chip credit card technology with particular emphasis on its ability to prevent fraud.

Content type: Article

Keywords: Electronic payments,EMV chip technology,chip credit card technology,debit card technology

Links:

The Impact of the Digital Revolution on the Smart Home Industry

The digital revolution has fueled an exciting new phase with companies in the home automation industry offering consumers new and improved smart home technologies. However, the digital revolution has also resulted in a consumer-led economy and caused a spike in expectations, making it more difficult for companies to meet customers’ ever-changing demands for better and improved offerings. To ensure customer satisfaction, firms must improve their marketing strategies and tactics.

Content type: Article

Keywords: Smart Home,Home Automation,Home Security,Internet of Things,consumer-led economy,marketing strategy,digital marketing

Links:

Predicting Consumer In-store Behavior using Artificial Intelligence

The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.

Content type: Article

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double (and even triple) your cash flow

Content type: Article

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double (and even triple) your cash flow

Content type: Article

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double (and even triple) your cash flow

Content type: Article

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.

Content type: Article

Keywords: artificial intelligence,b2b marketing,machine learning,marketing automation

Links:

Conversion Rate Optimization Strategies

Currently, there is an increase in checkout abandonment rate when customers access e-commerce websites via mobile devices. To prevent this, businesses need to develop and implement innovative conversion rate strategies for optimal flow during checkout time. This article will identify the best strategies and tools for conversion rate optimization.

Content type: Article

Links:

The Importance of Data Science Platforms to Enterprise Companies

The recent technological advances and innovations in the field of data science has made it possible to store and process even larger amounts of information than ever before. This has been attributed to the ever-increasing marketing needs of organizations that want to remain competitive in today’s global marketplace. This article will explore the impact of data science on key business processes and its role in achieving the efficient collation and analysis of business data.

Content type: Article

Links:

Predicting Consumer In-store Behavior using Artificial Intelligence

The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.

Content type: Article

Keywords: AI,retail marketing,consumer data,consumer choice

Links:

Big Data: Pros and Cons for Businesses

A recent search study on the impact of big data on businesses, (termed the State of Enterprise Data Quality) showed that 49% of respondents (company executives and IT data managers) believed that it lowered costs, 51% thought that it increased profits while 81% believed that it helped them gain more revenue streams. This article will explore the benefits of big data in today’s competitive marketplace and how incorrect analysis and application of big data can affect your business.

Content type: Article

Links:

Social media marketing tips for B2B Companies

Marketing is getting personal on both sides: from data-driven targeted ads to consumers choosing brands that demonstrate their personal ethos. Agencies should focus on real-time communication and creating personalized content…which is why social media has always been the forte of B2C companies. However, this doesn’t mean that B2B companies don’t have a place in the social media arena. This blog will focus on how B2B companies can use social media platforms to achieve their marketing objectives.

Content type: Article

Links:

The role of SOC's in cyber-security

According to the Cisco 2018 Annual Cybersecurity Report, 32% of breaches affected more than half of organizations’ systems, up from 15% in 2016. Network breaches shake customer confidence, and it’s essential that organizations protect intellectual property, customer records and other critical digital assets. This blog will focus on the importance of Security Operations Centers and the part they play in ensuring a strong cyber-security strategy for partners and customers.

Content type: Article

Links:

Digital Marketing Trends to Watch Out For

With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. New trends are entering the marketplace and you need to pay attention or you may lose your competitive edge in today’s global marketplace. This blog will focus on some of the more interesting changes that will take place in the digital marketing scene within the next five years.

Content type: Article

Links:

For Start-ups: Benefits of Outsourcing Enterprise and Business Software Development

Recent advancements and innovations in the technology industry has made it easier for individuals to implement their business ideas and make them a reality. Creating and managing a start-up is a challenging task, and business owners need all the help they can get. This is why it is important that they outsource most of their business activity, especially those related to business and enterprise software development.

Content type: Article

Keywords: Software development,outsourcing,start-ups,business software,enterprise software

Links:

For Start-ups: Benefits of Outsourcing Marketing Technology

Recent advancements and innovations in the technology industry has made it easier for individuals to implement their business ideas and make them a reality. Creating and managing a B2B technology startup or SMB is a challenging task, and business owners need all the help they can get. This is why it is important that they outsource most of their business activity to service providers, especially their marketing technology stack components.

Content type: Article

Links:

The Impact of Blockchain on Marketing and Advertising

Described as the “the single source of truth based on the immutability of data,” blockchain is a major disrupting influence for a lot of traditional businesses and industries in 2018. This article will explore the impact of blockchain on the marketing and advertising industry with regards to transparency and accountability, digital identity, and improved CX and engagement.

Content type: Article

Links:

Ensuring User Engagement with Website's UI/UX Best Practices

The Internet is filled with poor website designs whose technical, functional and usability ratings are far below par. In today’s global marketplace, it’s not enough for your business to just have a website; the website must be interactive, functional, and most importantly…optimized for human readers. This article explores some UI/UX best practices that will transform your business’ website into one that will appeal to even the most jaded of today’s digitally savvy consumers.

Content type: Article

Links:

How Cisco's new cloud native broadband router can take your business to the next level

Cisco recently announced the release of its new cloud native broadband router, a containerized, software-based version of traditional CCAP hardware, composed of sets of micro services that was created using standard, open-source tools like Docker for operating and deploying the containerized applications and Kebernetes for container orchestration. This article will explore how this new router can take operators' businesses to the next level.

Content type: Article

Links:

The Impact of Accounts Payable Data

In previous years, accounts payable was regarded as a necessary evil and as such...was designated as a back office function. In recent years, however, it has become a vital part of the decision-making process owing to the valuable intelligence gotten from AP data. Finance teams now regard AP data as critical and important to their financial operations and managers (as well as savvy business owners) make use of this data to evaluate performance at multiple levels within their organization.

Content type: Article

Links:

The Impact of AP Data

continued...This article will explore the impact of AP data on various business processes, the use of AP data in planning, budgeting and forecasting activities and the importance of sharing AP data across other areas of finance.

Content type: Article

Links:

How Twitter-ing can grow your business

With over 337 million active users, not being on Twitter is a luxury that most businesses can no longer afford. Twitter combines the B2C “mindedness” of Instagram with the professional, more corporate B2B disposition of LinkedIn. This blog post will focus on how small businesses can leverage Twitter to increase brand awareness, generate more prospective leads and increase their customer base.

Content type: Blog Post

Links:

How to get relevant followers on Twitter

Getting followers on Twitter is easy…what’s hard is getting real RELEVANT followers. Growing a Twitter following has become an art - albeit one with a measure of science. In this blog post, we’ll be taking a look at steps you can begin implementing today to engage and attract more relevant followers to your account and grow a followership base that would be the envy of your competitors.

Content type: Blog Post

Links:

White Paper:- The Adverse Consequences of using Fetal Cell Line Contaminated Vaccines

The first fetal cell line contaminated vaccines, the rubella vaccine, was developed by Stanley Plotkin, MD, at the Wistar Institute in Philadelphia. The virus stocks used to make the rubella vaccine was grown in cell lines like the WI-38 cell line (a human diploid fibroblast cell line derived from a three-month-old fetus aborted therapeutically in 1962). The rubella vaccine (developed with WI-38) is still used throughout much of the world today as part of the combined MMR vaccines.

Content type: Whitepaper

Links:

White Paper:- The Adverse Consequences of using Fetal Cell Line Contaminated Vaccines

Aside from the moral and religious debates raging around the use of vaccines grown from cell lines derived from fetuses, the rubella vaccine also comes with a lot of side effects. These side effects range from swelling, redness, fever, and mild rash to deafness, long-term seizures, coma, lowered consciousness and permanent brain damage.

Content type: Whitepaper

Links:

White Paper:- The Adverse Consequences of using Fetal Cell Line Contaminated Vaccines

This white paper will focus on the development history of the fetal cell line contaminated vaccines, the adverse consequences of injecting them in children and the benefits of a suitable alternative treatment using stem cell therapy.

Content type: Whitepaper

Links:

How to Get Relevant Followers on Twitter

Getting followers on Twitter is easy…what’s hard is getting real RELEVANT followers. Growing a Twitter following has become an art - albeit one with a measure of science. In this blog post, we’ll be taking a look at steps you can begin implementing today to engage and attract more relevant followers to your account and grow a followership base that would be the envy of your competitors.

Content type: Blog Post

Links:

How Blockchain Will Change the Electric Utility Industry

The emergence of blockchain introduces a new measure of uncertainty at a time when the industry is changing rapidly due to renewable and distributed energy, energy efficiency, energy storage, and digitization. With the growing popularity of blockchain in the Industry 4.0 era, leading utilities have begun to look for ways to take advantage of this disruptive technology while staving off threats from blockchain-enabled challengers. This blog post will

Content type: Article

Links:

How Digital Technologies Are Transforming Electric Utilities And The Electric Grid

In today’s connected world, every successful company has technology at its core and…utilities companies are no exception. To ensure seamless transition into the Industry 4.0 era while delivering exceptional customer service, utility firms must align their legacy systems with new technologies. This article will explore the impact of emergent digital technologies on the industry and how they are transforming electric utilities and the electric grid.

Content type: Article

Links:

The Impact of Accounts Payable Data

In previous years, accounts payable was regarded as a necessary evil and as such...was designated as a back office function. In recent years, however, it has become a vital part of the decision-making process owing to the valuable intelligence gotten from AP data. Finance teams now regard AP data as critical and important to their financial operations and managers (as well as savvy business owners) make use of this data to evaluate performance at multiple levels within their organization.

Content type: Article

Links:

How Cisco's new cloud native broadband router can take your business to the next level

Cisco recently announced the release of its new cloud native broadband router, a containerized, software-based version of traditional CCAP hardware, composed of sets of micro services that was created using standard, open-source tools like Docker for operating and deploying the containerized applications and Kebernetes for container orchestration. This article will explore how this new router can take operators' businesses to the next level.

Content type: Article

Links:

For Start-ups: Benefits of Outsourcing Marketing Technology

Recent advancements and innovations in the technology industry has made it easier for individuals to implement their business ideas and make them a reality. Creating and managing a B2B technology startup or SMB is a challenging task, and business owners need all the help they can get. This is why it is important that they outsource most of their business activity to service providers, especially their marketing technology stack components.

Content type: Article

Links:

Social media marketing tips for B2B Companies

Marketing is getting personal on both sides: from data-driven targeted ads to consumers choosing brands that demonstrate their personal ethos. Agencies should focus on real-time communication and creating personalized content…which is why social media has always been the forte of B2C companies. However, this doesn’t mean that B2B companies don’t have a place in the social media arena. This blog will focus on how B2B companies can leverasocial media platforms to achieve their marketing objectives

Content type: Blog Post

Links:

The role of SOC's in cyber-security

According to the Cisco 2018 Annual Cybersecurity Report, 32% of breaches affected more than half of organizations’ systems, up from 15% in 2016. Network breaches shake customer confidence, and it’s essential that organizations protect intellectual property, customer records and other critical digital assets. This article will focus on the importance of Security Operations Centers and the part they play in ensuring a strong cyber-security strategy for partners and customers.

Content type: Article

Links:

Applications of Artificial Intelligence in B2B Marketing

The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring

Content type: Article

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double (and even triple) your cash flow

Content type: Article

Links:

Predicting Consumer In-store Behavior using Artificial Intelligence

The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.

Content type: Article

Links:

How To Prevent Enterprise Cloud Data Breaches

Due to its agility, efficiency and ability to seamlessly integrate and deploy new technologies, more and more organization are moving to the public cloud. Although the public cloud brings a lot of advanced functionality and features to the table, most enterprises remain uncertain as to the security and accessibility of their data…especially when it lives in someone else’s data center. This blog p[ost will focus on how organizations cansecure their data and prevent cloud data breaches.

Content type: Blog Post

Links:

Social media marketing tips for B2B Companies

Marketing is getting personal on both sides: from data-driven targeted ads to consumers choosing brands that demonstrate their personal ethos. Agencies should focus on real-time communication and creating personalized content…which is why social media has always been the forte of B2C companies. However, this doesn’t mean that B2B companies don’t have a place in the social media arena. This blog will focus on how B2B companies can use social media platforms to achieve their marketing objectives.

Content type: Article

Links:

How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive marketplace, B2B SaaS companies need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can help B2B SaaS companies

Content type: Article

Links:

Embracing User-Generated Content To Boost Content Marketing Initiatives

The days when companies determined brand messaging are far behind us. Today’s prospective buyers are more likely to purchase based on advice from existing customers, or user-generated content (UGC) rather than carefully curated corporate marketing material. This points to the growing trend of prospective buyers turning to other buyers for inspiration during the buying journey. This article will present best practices for leveraging user-generated content in today's ever-evolving marketing lands

Content type: Article

Links:

Why Mobile Design Matters

With the explosion of the mobile tech industry and the ubiquitousness of mobile devices, brands can no longer ignore the importance of mobile design. From smartphones and tablets to voice assistants, customers expect a speedy, intuitive experience — no matter how they find you online. This article will focus on the following Understanding mobile design The effects of mobile design on website traffic and conversion rates Why businesses should implement a responsive, mobile-first design.

Content type: Article

Links:

The Impact of Bitcoin’s Volatility on Crypto Assets

Although “volatile assets” are seen by many as being “risky,” there’s a world of difference between the two. In essence, volatility is a technical measure of the magnitude of an asset’s price fluctuation in a defined time interval. When it comes to cryptocurrency, Bitcoin is seen as a highly volatile (and erroneously) risky asset. However, understanding what Bitcoin volatility really is and where that volatility comes from can provide a more holistic view of cryptocurrencies as an asset class

Content type: Article

Links:

Social media marketing tips for B2B Companies

Marketing is getting personal on both sides: from data-driven targeted ads to consumers choosing brands that demonstrate their personal ethos. Agencies should focus on real-time communication and creating personalized content…which is why social media has always been the forte of B2C companies. However, this doesn’t mean that B2B companies don’t have a place in the social media arena. This blog will focus on how B2B companies can use social media platforms to achieve their marketing objectives.

Content type: Article

Links:

How Digital Technologies Are Transforming Electric Utilities And The Electric Grid

In today’s connected world, every successful company has technology at its core and…utilities companies are no exception. To ensure seamless transition into the Industry 4.0 era while delivering exceptional customer service, utility firms must align their legacy systems with new technologies. This article will explore the impact of emergent digital technologies on the industry and how they are transforming electric utilities and the electric grid.

Content type: Article

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How Blockchain Will Change the Electric Utility Industry

The emergence of blockchain introduces a new measure of uncertainty at a time when the industry is changing rapidly due to renewable and distributed energy, energy efficiency, energy storage, and digitization. With the growing popularity of blockchain in the Industry 4.0 era, leading utilities have begun to look for ways to take advantage of this disruptive technology while staving off threats from blockchain-enabled challengers. This blog post will

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Digital Marketing Trends to Watch Out For in 2020

By 2020, it's expected that Gen Z will account for about 40 percent of all digital shopping and that voice search will account for half of all search queries. As such, brands should begin gearing up for the tremendous changes ahead. To ensure their success all the way through 2020 and beyond, forward-thinking brands should develop and implement marketing strategies that take into consideration top industry trends.

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Combatting the Current Cybersecurity Workforce Shortage

Incorporating insights from close to 20,000 cybersecurity professionals, the Global Information Security Workforce Study revealed that the cybersecurity workforce gap is on track to hit 1.8 million by the year 2022. This has raised grave concerns on the scarcity of cybersecurity talent needed to combat current threats. This blog post will focus on the strategies and techniques employers can use to fill the current workforce gap, with particular emphasis on the benefits of outsourcing.

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Keywords: Cybersecurity,outsourcing,workforce gap

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How to Get Relevant Followers on Twitter

Getting followers on Twitter is easy…what’s hard is getting real RELEVANT followers. Growing a Twitter following has become an art - albeit one with a measure of science. In this blog post, we’ll be taking a look at steps you can begin implementing today to engage and attract more relevant followers to your account and grow a followership base that would be the envy of your competitors.

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How Twitter-ing can grow your business

With over 337 million active users, not being on Twitter is a luxury that most businesses can no longer afford. Twitter combines the B2C “mindedness” of Instagram with the professional, more corporate B2B disposition of LinkedIn. This blog post will focus on how small businesses can leverage Twitter to increase brand awareness, generate more prospective leads and increase their customer base.

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The Impact of Accounts Payable Data

In previous years, accounts payable was regarded as a necessary evil and as such...was designated as a back office function. In recent years, however, it has become a vital part of the decision-making process owing to the valuable intelligence gotten from AP data. Finance teams now regard AP data as critical and important to their financial operations and managers (as well as savvy business owners) make use of this data to evaluate performance at multiple levels within their organization.

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The role of SOC's in cyber-security

According to the Cisco 2018 Annual Cybersecurity Report, 32% of breaches affected more than half of organizations’ systems, up from 15% in 2016. Network breaches shake customer confidence, and it’s essential that organizations protect intellectual property, customer records and other critical digital assets. This article will focus on the importance of Security Operations Centers and the part they play in ensuring a strong cyber-security strategy for partners and customers.

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How To Prevent Enterprise Cloud Data Breaches

Due to its agility, efficiency and ability to seamlessly integrate and deploy new technologies, more and more organization are moving to the public cloud. Although the public cloud brings a lot of advanced functionality and features to the table, most enterprises remain uncertain as to the security and accessibility of their data…especially when it lives in someone else’s data center. This blog post will focus on how organizations can secure their data and prevent cloud data breaches.

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Predicting Consumer In-store Behavior using Artificial Intelligence

The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.

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Embracing User-Generated Content To Boost Content Marketing Initiatives

The days when companies determined brand messaging are far behind us. Today’s prospective buyers are more likely to purchase based on advice from existing customers, or user-generated content (UGC) rather than carefully curated corporate marketing material. This points to the growing trend of prospective buyers turning to other buyers for inspiration during the buying journey. This article will present best practices for leveraging user-generated content in today's ever-evolving marketing lands

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Why Mobile Design Matters

With the explosion of the mobile tech industry and the ubiquitousness of mobile devices, brands can no longer ignore the importance of mobile design. From smartphones and tablets to voice assistants, customers expect a speedy, intuitive experience — no matter how they find you online. This article will focus on the following Understanding mobile design The effects of mobile design on website traffic and conversion rates Why businesses should implement a responsive, mobile-first design.

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Big Data: Pros and Cons for Businesses

A recent search study on the impact of big data on businesses, (termed the State of Enterprise Data Quality) showed that 49% of respondents (company executives and IT data managers) believed that it lowered costs, 51% thought that it increased profits while 81% believed that it helped them gain more revenue streams. This article will explore the benefits of big data in today’s competitive marketplace and how incorrect analysis and application of big data can affect your business.

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What African banks can learn from Chinese fintechs

Digital finance business models in China are increasingly data-driven. For one, China’s fintechs have developed enviable know-how in artificial intelligence. Capitalistic regulation and growing tech expertise have given rise to innovative new players entering the financial services space with fresh business models such as peer-to-peer (P2P) lending. This article focuses on industry use cases that African banks can emulate from the Chinese fintech industry to help improve service offerings.

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Never Worry About SaaS Marketing Ever Again!

The characteristics that define the SaaS industry, (such as shorter sales cycles, long-term customers, and low entry barrier) lend themselves to its success. Although these characteristics are conducive to explosive growth and high revenue streams, many SaaS startups fail to take off or fizzle. This article presents some secrets to B2B SaaS growth (that fall outside the normal discourse of lead generation and team alignment) so that you never have to worry about SaaS marketing ever again.

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Preparing For AI-Driven Customer Experiences

The old slow days of digital marketing where brands had to create content, connect with customers and track engagement and measure the results are far behind us. Savvy marketers have already embraced the promise of a new intelligence-enabled world where massive-scale analytics and task automation are the order of the day. This article will focus on the benefits of becoming an AI-enabled marketer and how AI solutions are facilitating data-driven decision making in the marketing industry.

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Benefits of Incorporating API Testing in Development

Including API tests in test-driven development (TDD) process provides a host of benefits to engineering teams across the product development lifecycle — benefits that get passed down to customers in the form of better quality software. Although it’s one of the most challenging parts of software and QA testing, API testing helps ensures that APIs offer complete functionality, allowing for easy future expansion of applications as new business needs arise.

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Improving Software Quality Through Automated Testing

With the all-pervasive adoption of DevOps, software development companies have transitioned to a continuous testing model. Testing is no longer relegated to the end of the delivery process — it is now an integral part of sprint planning and execution. This has brought a lot of benefits to dev teams including shorter development cycles, faster releases and early detection of bugs. This article will focus on the impact of automated testing on software quality and engineering velocity.

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Resolving Testing & Software Quality Challenges Using QA Automation Platforms

Testing practices have changed over the last four decades to keep up with technology and fast-paced software development. Today, companies are investing more in smart testing/QA management solutions to stay ahead. This whitepaper will discuss current challenges in releasing high-quality software products, how cloud-based QA platforms can help augment major dev and QA initiatives and how companies can leverage these solutions to automate testing activities and improve software quality.

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Why businesses need to outsource managed SIEM and MDR services

The rise in volume and sophistication of cyber threats and crimes has placed pressure on IT managers to make smart decisions concerning their cybersecurity operations. To ensure strong threat detection and response capabilities, business owners and managers need the simplicity and robustness of managed SIEM and MDR services. This article will focus on the benefits of managed SIEM and MDR services as opposed to the cost and complexity of building in-house next-generation security operations.

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Keywords: SIEM,MDR,outsourcing,cybersecurity,cyber threats,threat detection,response capabilities,managed SIEM and MDR services

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Why Cloud Backups are Indispensable

With innovations and advancements making cloud storage technology more affordable than ever, businesses (no matter how small) can leverage the cloud to ensure easy accessibility and security of their digital assets. Aside from avoiding the cost and hassle of using hard drives or building in-house data centers, cloud storage offers untold benefits to SMBs and enterprises alike. This article discusses some of the reasons why businesses should back up their data to the cloud.

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10 SaaS Marketing Tips For Unbelievable Growth. Number 7 Is Amazing!

The software-as-a-service (SaaS) industry is growing rapidly. There are thousands of established SaaS businesses, and thousands more are appearing to vie for market share. In order for your company to stand out in an increasingly crowded and competitive space, it’s essential that you understand the best practices and latest trends of SaaS marketing. Although, the exact formula for success is unique to each business, there are a handful of key concepts that lay the foundation for successful SaaS

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Little Known Ways To Grow Your SaaS Company

Today, the SaaS (Software-as-a-service) industry is a burgeoning, thriving realm that has witnessed explosive growth in the B2B markets.  Despite the massive growth of the industry, many SaaS businesses find it difficult to grow and expand. B2B SaaS growth can be an intricate puzzle. Growth requires going beyond customer acquisition. It requires communication, retention, teamwork, alignment, and so much more. To help you get started on the right path, let’s take a look at little-known ways to gr

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How To Boost Revenues Without Spending Much

Increasing revenue without spending more is a tall challenge when it comes to the B2B SaaS space. Although there's no silver bullet when it comes to B2B SaaS marketing, inbound marketing comes pretty close — aside from having a fantastic product with a very high NPS (net promoter score) and being obsessively focused on funnel optimization. This article will deliver actionable tips that can help boost revenues for B2B SaaS companies with a tight (or non-existent) advertising budget.

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Why Enterprises Should Leverage Gamification

Gamification is quickly becoming an integral part of business operations and employee retention strategy as more organizations recognize this predisposition in their millennial workforce. Approximately 70 percent of Global 2000 companies use at least one form of gamified system or application to attract and engage their young talent.

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Choosing an Application Performance Management Solution

Ever had to dive into a vast archive of logs or repository to determine why your server went down? Or trace the source of an error during testing runs or try to reproduce errors that occurred in production issues? Or identify performance bottlenecks that only show up in production environments without having to replicate the entire setup in a test environment? If you’ve ever been in any of the above scenarios, then you would have appreciated the help of a robust application monitoring solution.

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EOS for Windows Server 2008 and 2008 R2: What You Should Do

On January 14, 2020, support for Windows Server 2008 and 2008 R2 will end. That means the end of regular security updates. Don't let your infrastructure and applications go unprotected. We're here to help you migrate to current versions for greater security, performance and innovation.

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How to Choose the Best Automated Regression Testing Tools

Thorough software testing after each update is vital to the success of any application, but time and cost constraints can make this challenging. As a result, teams often exclusively test only the most critical functions. This can cause unexpected bugs to sneak back into production, which not only leads to unhappy customers, but also increases maintenance costs. With regression test tools, you can automate regression test suites to reduce costs and cut testing times from days to

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Why You Should Automate/Outsource Your Firm’s Accounts Payable Process

Since the accounts payable process is not a revenue-generating task, many firms relegate it to the background and try to save costs by using a manual model. Business owners and managers would prefer to spend their time trying to come up with ways of cutting operating expenses, reducing production costs and increasing revenue. However, there are a lot of unexplored benefits to automate or outsource one’s accounts payable process.

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Fraud Prevention Tips for Small and Mid-Sized Businesses

According to the ACFE (Association of Certified Fraud Examiners), the world's largest anti-fraud organization, the most common targets of organizational fraud are small and medium-sized businesses. The kinds of frauds these businesses can be grouped into three major classes: - Asset misuse, financial statement fraud and theft (which includes fake expenses as well as stealing cash and property)

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The Right Invoicing Mix for Your Business

Studies have shown that one of the top priorities of most AP departments is the reduction of processing costs and to do this, they must come up with (and implement) an invoicing mix that minimizes the overall cost of the invoice lifecycle. However, determining the right invoicing strategy may be a challenging task due to the plethora of invoicing methods currently on the market.

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How to use online lead generation to double your business' cash flow

To thrive in today’s globalized and increasingly competitive B2B marketplace, businesses need to continuously come up with new revenue streams. Although ample revenue can be generated by reselling to existing clients, acquiring new customers is the only sure way to expand your business and take it to the next level. And the easiest way of doing this is through online lead generation. This article focuses on the benefits of online lead generation and how it can double your cash flow.

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Keywords: Online lead generation,revenue,cash flow,revenue streams,sales

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The State of Omnichannel Marketing

While omnichannel marketing is often seen as a priority for retailers, the need for omnichannel strategy, optimization and cohesive customer journeys is important to marketers across all industries. Today, over 90% of retailers and brands have an omnichannel strategy or will invest in one soon but only 8% believe they have mastered omnichannel. This article will focus on how marketers across industries are responding to the connected customer journey.

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Benefits of Cloud Payroll Software

The advent of the Fourth Industrial revolution has revolutionized the way business is being conducted and as such, firms are scrambling to reposition and review their business processes to avoid becoming obsolete. For small and medium business owners, the task of handling payroll information is tedious, time-consuming and unprofitable. This article will discuss the benefits of cloud payroll software and how business owners can determine the right solution for their organization.

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Keywords: Payroll solutions,cloud solutions,financial services,small and medium businesses

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Predicting Consumer In-store Behavior using Artificial Intelligence

The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.

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Predicting Consumer In-store Behavior using Artificial Intelligence

Hi Patti, Thanks for reviewing my pitch titled "Predicting Consumer In-store Behavior using Artificial Intelligence." If you have the time, can you change the focus of my pitch to reflect your expectations, especially as regards "how excellent store communications could improve a brand's ability to capitalize on AI." We can also agree on rates if you indicate your wordcount and price expectations. Thanks.

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Pros and Cons of Carriers Using Blockchain to Communicate with Customers

Although procedural and technological developments in the haulage and transportation industry have increased carriers’ ability to adapt to evolving consumer preferences for faster delivery and lower shipping costs, the industry is far from perfect. There are still many inefficiencies plaguing motor carrier operations. Thankfully, blockchain has emerged as a viable solution to several problems in this sector.

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Content Available for Purchase

EDI delivers several advantages to businesses in the haulage and transportation industry, especially in the automation of routine high volume communications. It saves time and money (as well as the cost of errors due to manual entry of information) thus enabling accounts receivables staff and dispatchers to focus on more productive tasks. However, EDI introduces some security concerns when your motor carrier operations department uses it to exchange information with clients.

Although procedural and technological developments in the haulage and transportation industry have increased carriers’ ability to adapt to evolving consumer preferences for faster delivery and lower shipping costs, the industry is far from perfect. There are still many inefficiencies plaguing motor carrier operations. Thankfully, blockchain has emerged as a viable solution to several problems in this sector.

With end of support quickly approaching for SQL and Windows Server 2008 and 2008 R2, enterprises leveraging these technologies must take proactive steps to mitigate the impact of EOS. The possible repercussions of using SQL and Windows Server 2008/2008R2 after EOS include increased risk and vulnerability to cyber attacks, downtime, revenue losses, compliance concerns, etc. This article takes a look at the three possible scenarios you may have to deal with following the aftermath of EOS.