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nDash Writer Profile for Leah Halbina

Leah Halbina

Headline

Digital Marketing Strategist for Nonprofits

About Me

Leah’s expertise in content development includes writing compelling blog posts, articles, eBooks, social media posts, email copy and web pages that align with overarching goals and objectives and encourage engagement. For the past 6 years, she has worked on the agency side with healthcare, pharmaceutical, life sciences, biotechnology, health and wellness and technology clients leading projects for Web Design, SEO, Paid Search, Social Media, Email Marketing and Content Marketing initiatives. 

Leah holds a Master’s in Public Relations and Corporate Communications from New York University and a Bachelor’s in Communication with a concentration Public Relations and Advertising from the University at Buffalo. 

Originally from the Northeast, Leah escaped the cold winters for sunny South Florida where she now lives with her husband and two furbabies - Carter James, a 1-year old Cockapoo and Stella Wayne Rose a 2-year old Cavapoo. In her “spare” time, you can find Leah enjoying the beach, going for a run, re-balancing at her weekly acupuncture session, or volunteering for Make-A-Wish.

Industries I Write About

Marketing & Advertising

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Health, Wellness & Fitness

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Internet

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Consumer Electronics

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Retail

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Civic & Social Organization

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Fundraising

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Nonprofit Organization Management

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Philanthropy

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Public Relations

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My Writing Samples

What Google’s Ad Grant Changes Mean for Your Nonprofit

The two major changes that nonprofits need to pay attention to involve costs-per-click (the price that you pay for each click on your ads) and clickthrough rates (how often people who see your ad end up clicking on it). The change: Eliminating the $2.00 cap on costs-per-click (CPC). What it means: Start bidding with Maximize conversions and relevant, high-yield search terms will be within your reach.

http://www.achieveagency.com/what-googles-ad-grant-changes-mean-for-your-nonprofit/

Experience

Director of Marketing Communications

As Director of Marketing Communications, I'm responsible for developing, directing and executing emagine's content marketing, social media, website, SEO, online advertising and digital communications strategies.

Company: emagine

I worked there from 2/2017 until 1/2018

Digital Marketing Strategist

Manage digital marketing initiatives for nonprofit and cause organizations.

Company: Achieve

I worked there from 1/2018 until now

Content I Write