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nDash Writer Profile for Andrea Carrero

Andrea Carrero

Headline

Strategic Communicator | Digital and Traditional Marketer | Content Strategist | Writer

About Me


My expertise as a professional writer is quite broad, enabling me to help businesses with their varied communication needs. My career spans 30+ years and I've held positions as a marketing manager, documentation director, technical writer, trainer, journalist, and public relations professional.

I've worked in a wide variety of industries, including B2B and B2C companies with offices and customers worldwide. Industries I've worked in include: IT, financial, insurance and non-profit, to name a few.

Specialties:

Digital and Traditional Marketing/Business Communications: Strategic plans, editing, writing, implementation, in print and online.

Technical: System-level documentation, including APIs, data dictionaries, development environments, programming languages; end-user and training documentation; stand-up training.

Journalistic and public relations writing; website content and development

Customized marketing plans.

Industries I Write About

Computer & Network Security

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Computer Software

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Information Technology & Services

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Insurance

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Internet

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Law Practice

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Marketing & Advertising

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Nonprofit Organization Management

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Online Publishing

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Professional Training

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Public Relations

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Motion Pictures & Film

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Newspapers

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Telecommunications

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Wine & Spirits

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Writing & Editing

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My Writing Samples

IT Security: 4 Steps You Can Take for a More-Secure Business

I wrote this blog post in my role as marketing manager, however, we assigned various employees as authors to create the aura of company-wide expertise. This blog post was to help prospects understand that security can begin with some simple steps.

http://www.entechus.com/blog/it-security-4-steps-you-can-take-for-a-more-secure-business

Panel Discussion: IT Security for Businesses and Medical Practices

This landing page was created to entice sign ups for the panel discussion, which I moderated.

http://www.entechus.com/blog/panel-discussion-it-security-for-businesses-and-medical-practices

Infographic: Technology Costs Based on Research

I created this infographic in my role as marketing manager, however, we assigned various employees as authors to create the aura of company-wide expertise. This infographic displays the costs of hiring vs outsourcing managed services.

http://www.entechus.com/blog/infographic-technology-costs-based-on-research

How to Help Victims of a Natural Disaster

Following two major hurricanes in the southern United States, I wrote this blog post to show a human side to the company.

http://www.entechus.com/blog/how-to-help-victims-of-a-natural-disaster

Experience

Marketing Manager

Manage the marketing, advertising, branding, and promotional activities of company with three locations, including developing and maintaining digital and traditional marketing and branding strategies; driving projects and tactics; identifying new marketing and branding channels; managing social media, the company website, company blogs, public relations and events.

Company: Entech

I worked there from 10/2016 until 9/2017

Instructor

Teach various courses geared to for-profit businesses and non-profit organizations on public relations, writing and editing, as well as to entrepreneurs on starting a small business and writing business plans.

Company: Delaware County Community College

I worked there from 12/2001 until 12/2016

Consultant/Owner; Hubspot Partner

Professional with 30+ years strategic and tactical experience in marketing and content communications for companies in virtually any vertical market. Consulting clients have included:Ford Motor Company, ING Variable Annuities, Towers Perrin, XL Group, QVC, Association of Independent Information Professionals, TD Bank, Acklink Inc., Special Library Association (Illinois Chapter), Mercy Neighborhood Ministries, Coordinated Project Solutions

Company: Word Technologies Inc.

I worked there from 7/2001 until now

Director of Documentation

Created and maintained technical documentation intranet for a business-to-business (B2B) internet-based financial organization. This included product/project documentation software, release documentation and technical documentation. Wrote technical documentation and release documentation primarily for a technical audience. Edited/rewrote technical documentation initiated by the development team. Established company guidelines for technical documentation. Managed company intranet.

Company: InvestorForce

I worked there from 12/1999 until 11/2000

Senior Technical Writer

Managed all software and hardware documentation (on an intranet) for a major internet-based e-commerce retailer. This included writing documentation for the software development lifecycle and hardware operational information used to run and maintain the site by software and hardware personnel; editing/rewriting any technical documentation initiated by the technical team. Designed documentation intranet and established company guidelines for technical documentation.

Company: N2K/CDNOW

I worked there from 7/1996 until 12/1999

Technical Writer/Trainer

Telecommunications hardware and software.

Company: Syntellect Network Systems

I worked there from 7/1993 until 7/1996

Associate Editor

Technical information resource provider.

Company: Faulkner Information Services

I worked there from 4/1991 until 7/1993

Managing Editor

Weekly newspaper; defunct.

Company: Marlton Herald

I worked there from 10/1988 until 4/1991

Communications Assistant

Publications and public relations in the law industry; non-profit.

Company: Philadelphia Bar Association

I worked there from 10/1986 until 10/1988

Features Editor/Reporter

30,000 circulation daily newspaper.

Company: Gloucester County Times

I worked there from 7/1985 until 10/1986

Languages I Write In

Content I Write