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nDash Writer Profile for Roxanne Arsene

Roxanne Arsene

Headline

Content marketing strategist and content writer for small and mid-size businesses

About Me

I am marketer and HubSpot certified writer with over 15 years of experience in producing tailored and compelling content, copywriting, blogging and SEO services in the following areas: -Digital Marketing, Inbound Marketing and Offline Marketing -Digital printing -Graphic design and Web Design -Finance -Project Management, Business and Entrepreneurship -Automotive Bringing the years of experience in sales and marketing (Sales and Marketing Director position included), content writing, ghost writing, creative writing and translations for small and medium businesses and multinational companies, I help companies grow using the power of words. I wrote and/or translated websites, company presentations, marketing collateral, reports, articles, blogs, landing pages, ebooks, email campaigns, etc I conceive and write compelling and in due time, marketing and research content in the above mentioned areas to strengthen SEO, conversions and sales, while I am familiar and experienced with the Wordpress and Squarespace platforms.

Industries I Write About

Graphic Design

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Marketing & Advertising

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Printing

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Management Consulting

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Design

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Writing & Editing

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My Writing Samples

THE ART OF STORYTELLING – CREATING YOUR BRAND STORY

We have been surrounded by stories of our entire life. They help us making sense of the world around us. We use stories to connect with the others, to make friends and to create relationships, to share emotions, feelings, experiences, and thoughts.

https://www.boostingwriter.com/blog/2017/10/23/the-art-of-storytelling-creating-your-brand-story-mspwd-63ylr-lcjj7

TOP 10 GRAPHIC DESIGN TRENDS YOU NEED TO BE AWARE OF IN 2018

2018 is the year of creativity, inventiveness, and imagination. We can see this in all trends for design disciplines, but especially for the visual trends in graphic design, illustration and photography.

https://www.boostingwriter.com/blog/2018/2/2/top-10-graphic-design-trends-you-need-to-be-aware-of-in-2018-crbmz-9z25l

10 BEST PRACTICES FOR CREATING AN EFFECTIVE LANDING PAGE

In the last couple of years, it doesn't matter where you land when you dive in deeper looking for information about inbound marketing, online marketing, ad campaigns, conversions, boosting sales and so on, you end up hearing the same magic two words: landing pages.

https://www.boostingwriter.com/blog/2017/10/19/10-best-practices-for-creating-an-effective-landing-page-m9wzj

MINIMALIST WEB DESIGN - MORE EFFECTIVE THAN OTHER DESIGN STYLE IN THE WEB DESIGN INDUSTRY

This article is the third in a series devoted to the understanding of minimalism in web design. During the time, this trend has become very popular among the graphic designers and it will still be on top for the years that will come, regardless the influences it will have.

https://webdesignledger.com/minimalist-web-design-effective-design-style-web-design-industry/#30ee4634ed

TOP 20 INSPIRING EXAMPLES OF ULTRA-MINIMALIST WEBSITES

Despite the minimalism being present in almost every form of art and the concept of minimalism has been quite around for centuries, it became a specific form of art in the 20th century. Starting then, like vintage or retro design, it has never in or out of a trend – it was just there, regardless of time.

https://webdesignledger.com/top-20-inspiring-examples-of-ultra-minimalist-websites/#30ee4634ed

THE PROS. CONS AND FUTURE OF FLAT DESIGN

With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions.

https://webdesignledger.com/the-pros-cons-and-future-of-flat-design/#30ee4634ed

MICROSOFT IS REDESIGNING WINDOWS 10 AND WE LOVE IT

Although Microsoft revealed a lot during its Build developer conference that took place in Seattle last week, for the developers, the most expected news was the announcement of the Windows 10’s biggest UI refresh: Windows 10 “Fall Creators Update”. As the name implies, this update will come up later this year; because Microsoft didn’t want to say the exact date of this launch, I think it’s a fair bet to assume they will put it for all Windows 10 users somewhere in September.

https://webdesignledger.com/microsoft-is-redesigning-its-platform-we-love-it/#30ee4634ed

What is UX/UI design?

In the web or mobile spaces, the user experience is about how a person feels when interfacing with a website, a web application or a software, and generally speaking, with any form of human-computer interaction (HCI).

https://www.boostingwriter.com/blog/2018/2/14/what-is-uxui-design

SEO is the key If you want to rank as high as possible in search engines results and drive traffic to your website or blog. Even implementing just two or three fundamental on-page and off-page SEO #strategies you’ll see a big difference of your ranking in SERPs. Once you understand the basics, learning and using additional SEO techniques will be more digestible. In this post, I’ll show you the on-page SEO best practices that everyone should use to boost #ranking on Google and other SERPs.

https://www.boostingwriter.com/blog/2018/on-page-seo-best-practices

Experience

Content writer and marketing consultant

Manage corporate marketing and communications functions. Direct brand management, PR, corporate positioning, product launches, advertising, content writing.

Company: Freelancer

I worked there from 1/2014 until now

Marketing professional & Content writer

Developed marketing programs for a variety of SMBs, both B2B and B2C clients. I used an integrated approach to create balanced programs for clients to build their respective brands and businesses. I also contributed to creating the marketing collaterals, web copies and articles for the agency’s clients.

Company: Guerilla Media

I worked there from 12/2008 until 12/2013

Marketing Manager & Content Writer

I have developed sales and marketing strategy for Confort Magazin, the main company’s editorial product. I have used an integrated approach to create an effective marketing and communication program for building the magazine’s brand. Created the concepts and provided the content writings for different clients' advertising campaigns, in cooperation with the Creative Department

Company: Ruve Press

I worked there from 12/2006 until 11/2008

Marketing Manager, Content writer

I designed, developed and managed the Orion Group brand, unifying the three companies under a new umbrella philosophy. As part of the same brand building process, I rebranded Orion Design, Orion Lighting, and Orion Electrics, created and developed the marketing and communication strategies both for the Group and each company and I have created concepts and copies for advertising campaigns, direct mailing campaigns, and sales collateral.

Company: ORION GROUP

I worked there from 11/2004 until 11/2006

PR & Marketing Manager, Creative Services

I have designed and managed the marketing, communication and PR strategies for the company and for its editorial products. I have created concepts and copies advertising campaigns, sales campaigns and sales collateral for diverse clients and projects.

Company: HOUSE OF GUIDES

I worked there from 6/2003 until 10/2004