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nDash Writer Profile for Carl Blume

Carl Blume

Headline

I thrive on helping clients tell their disruptive stories

About Me

I specialize in disruptive storytelling - helping clients disrupt incumbents by describing how their products/services change their customer's lives. I help clients develop a new customer narrative that appeals to them on emotional and rational levels.

With decades of experience as a product marketer in B2B software and cloud service companies, I've produced a broad range of marketing assets for use in demand generation campaigns, inbound marketing, sales enablement, public relations and thought leadership campaigns.

The principles of modern marketing are the framework for all my client engagements. My work is grounded in a thorough understanding of your target personas and their journey from awareness to selection and advocacy.

My experience spans start-ups to global technology leaders and I have extensive domain expertise in IT infrastructure industries (networking, communications & collaboration, security, high performance computing). I am skilled in enabling direct and indirect salesforces.

Content Expertise

Industries I Write About

Telecommunications

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Wireless

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Computer & Network Security

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Computer Hardware

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Computer Networking

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Computer Software

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My Writing Samples

Oracle Enterprise Session Border Controller Datasheet

Datasheet for a unified communications security product that is targeted at technical IT buyers and security administrators.

http://www.oracle.com/us/industries/communications/enterprise-session-director-ds-1985037.pdf

Untangling Communications Networks

Infographic used in social media and direct email campaigns. It targets technical decision makers in IT departments.

http://www.oracle.com/us/industries/communications/untangling-comm-network-info-3496308.pdf

Oracle Converged Communications Solution for Microsoft Skype for Business

Solution brochure describing a joint Oracle/Microsoft communications solution for IT buyers.

http://www.oracle.com/us/industries/communications/occs-microsoft-skype-br-3496305.pdf

Get Ready for the Future: How to Make Enterprise UC Networks Flexible, Agile, Secure and Reliable

Sales presentation delivered at a communications industry user conference.

https://www.slideshare.net/CarlBlume/get-ready-for-the-future-how-to-make-enterprise-uc-networks-flexible-agile-secure-and-reliable?qid=9ddde291-a885-47a4-8ae3-bb823c4c7e50&v=&b=&from_search=3

Experience

Principal

A complete marketing strategy, messaging and asset development agency for technology companies. We specialize in making products and solutions successful in the marketplace by building compelling messaging that resonates with the needs of target personas. We incorporate messaging into an integrated set of marketing and sales enablement assets that clients use to generate leads and close business. We help accelerate prospects through each stage of the buyer's journey.

Company: Atlantic Marketing Advisors

I worked there from 9/2017 until now

Director, Product Marketing

Drive a family of real-time IP voice, video and unified communications products and solutions into the enterprise market, including the industry’s leading security gateway/session border controller, generating $Millions in annual revenue and penetration into half of the Fortune 100. Lead cross functional digital marketing programs that generate broad market visibility, brand awareness and qualified leads. Spokesperson and champion for the product line with analysts, media and external audiences.

Company: Oracle / Acme Packet

I worked there from 11/2010 until 8/2017

Manager, Go-to-Market Campaigns and Programs

Drive a family of real-time IP voice, video and unified communications products and solutions into the enterprise market, including the industry’s leading security gateway/session border controller, generating $Millions in annual revenue and penetration into half of the Fortune 100. Lead cross functional digital marketing programs that generate broad market visibility, brand awareness and qualified leads. Spokesperson and champion for the product line with analysts, media and external audiences.

Company: HP

I worked there from 3/2003 until 11/2010

Content I Write