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nDash Writer Profile for Katherine J. Igoe

Katherine J. Igoe

Headline

Quirky, insightful, surprising

About Me

I'm passionate about telling interesting stories and have a knack for bringing out the best narrative for institutions and brands. I'm interested in just about everything, and my body of work is diverse. For the past three years I've worked in higher ed (Harvard and MIT), but now I'm a full-time freelancer. Go here for my most up-to-date portfolio: https://www.clippings.me/kjigoe. 

Industries I Write About

Health, Wellness & Fitness

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Marketing & Advertising

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Entertainment

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Food & Beverages

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Education Management

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Fundraising

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Higher Education

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Internet

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Leisure & Travel

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Mental Health Care

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Museums & Institutions

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Music

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Performing Arts

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Real Estate

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My Writing Samples

Kids Become Inventors with Star Wars

Learn about the best-selling new Star Wars toy on Amazon and Walmart: the Droid Inventor Kit. I also conducted an accompanying Reddit interview with the founder.

https://alum.mit.edu/slice/alumna-inspires-kid-inventors-star-wars

Profile: Craft'd Taps into Boston's Brewery Scene

How Craft'd's super popular Beers with the Brewers series lets residents get to know their local breweries and brewers sell themselves as a community resource.

http://www.caughtinsouthie.com/eat-drink/tap-local-brewery-scene-craftd/

The "Angelina Jolie" Effect

What happens when celebrities influence our health? A new Harvard study analyzes the rise in genetic testing after Angelina Jolie’s op-ed in The New York Times.

https://hms.harvard.edu/news/angelina-jolie-effect

(VIDEO) Updating Health Records: Are Patients Affected?

I created this animation with a Harvard press release showing how transitions to electronic health records do not lead to feared bad consequences--like patient death.

https://www.youtube.com/watch?time_continue=1&v=no_RGzxB20M

How MIT Prepared Me for Dropbox

Drew Houston’s the co-founder and CEO of Dropbox, the file hosting service with 400 million users to date. But he still says that his time at MIT was more challenging.

https://alum.mit.edu/slice/video-how-mit-prepared-me-dropbox

Modernizing Boston Architecture

Metropolis magazine named Boston one of 15 Best Design Cities for contending with centuries of history while balancing modernization and sustainability.

https://alum.mit.edu/slice/alumni-modernize-boston-architecture

Mental Health on the Line

Treating mental health disorders regularly can be challenging, especially in rural areas, so doctors are increasingly relying on telemedicine to see patients.

https://hms.harvard.edu/news/mental-health-line

Milking It

How a twenty-year-old carton of Grade A milk has morphed into an MIT mascot and local personality.

https://www.technologyreview.com/s/600738/milking-it/

Making the Body Sing

Can hip-hop can make biotech broadly accessible? New initiative Biota Beats is creating a literal human symphony from the human microbiome.

https://alum.mit.edu/slice/making-body-sing

Experience

Writer, Editor

I research, write, and edit news/blog articles, web content, social media, and copy for clients. I also pitch and write articles for local publications, and have been published in Caught in Southie, Harvard Medicine Magazine, Wicked Local, Tech Review, and MIT News, among others.

Company: Freelancer

I worked there from 10/2011 until now

Digital Communications Specialist (Contract)

I sourced, researched, wrote, edited, and managed news stories for the Alumni Association news blog, Technology Review, and other institutional sites like MIT News. I also managed content promotion for an alumni social media audience of over 78,000.

Company: MIT

I worked there from 7/2017 until 12/2017

Digital Communications Strategist

I managed communications for one of the departments at Harvard Medical School. This included writing news articles, press releases, social media, and newsletter content. I also created multimedia like videos and animation.

Company: Harvard

I worked there from 2/2016 until 7/2017

Content I Write

Ideas and Pitches I Wrote

Facebook's Changing. How Marketers Should Adapt

Facebook's in hot water, so it's evolving quickly. Recently debuted FaceDate has the potential to redefine Facebook's entire purpose (or turn the platform into a giant singles bar ... we'll see). Unfortunately for marketers, it's also chopping access to user data and limiting brand visibility. Here's how brand professionals can lean in to new features--Insta video chats and Explore tab, VR, 3D, Messenger simplification--and still make the new era of privacy work for them.

Content type: Article

Keywords: Facebook,social media,content marketing,value add,data,brand

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