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nDash Writer Profile for Katherine J. Igoe

Katherine J. Igoe

Headline

Quirky, insightful, surprising

About Me

I'm passionate about telling interesting stories and have a knack for bringing out the best narrative for institutions and brands. I'm interested in just about everything, and my body of work is diverse. As a freelancer, I work with various clientele; I also work as a part-time contributing editor for Marie Claire online, including on e-commerce. From 2015 to 2017, I worked in higher ed (Harvard and MIT). Go here for my most up-to-date portfolio: https://www.clippings.me/kjigoe. 

Industries I Write About

Marketing & Advertising

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Entertainment

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Leisure & Travel

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Health, Wellness & Fitness

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Food & Beverages

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Education Management

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Fundraising

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Higher Education

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Internet

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Mental Health Care

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Museums & Institutions

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Music

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Performing Arts

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Real Estate

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My Writing Samples

The Best Ethical Clothing Brands Out There

Vegan clothing: it's a trendy topic, but can be tough to shop. If this is something you care about, here are some brands that offer stylish vegan clothing.

https://www.marieclaire.com/fashion/a26558467/best-vegan-clothing-brands/

Three Rare, Iconic Princess Diana Day Dresses Are Sold for Nearly $300k at Auction

Three daywear outfits from Princess Diana (all particularly unique) just went up for sale at London's Kerry Taylor Auctions. They sold for almost $300,000, nearly three times they were originally expected to sell for.

https://www.harpersbazaar.com/celebrity/latest/a28099993/princess-diana-auction-day-dresses/

Why You Should Totally Start Designing Your Retirement Home in Your 30s

Millennials are still recovering from the 2008 recession and suffering from the rising cost of living. But with a good strategy and savings habits, we still have time to catch up.

https://www.apartmenttherapy.com/designing-retirement-home-30s-personal-finance-trick-36637944

Establishing the Truth: Vaccines, Social Media, and the Spread of Misinformation

In 2019, celebrity Jessica Biel lobbied against a pro-vaccine bill. She received intense backlash almost immediately. Knowing the dangers of social media, and the effects these platforms have on large populations, is critical for combating the effects.

https://www.hsph.harvard.edu/ecpe/vaccines-social-media-spread-misinformation/

Kids Become Inventors with Star Wars

Learn about the best-selling new Star Wars toy on Amazon and Walmart: the Droid Inventor Kit. I also conducted an accompanying Reddit interview with the founder.

https://alum.mit.edu/slice/alumna-inspires-kid-inventors-star-wars

The "Angelina Jolie" Effect

What happens when celebrities influence our health? A new Harvard study analyzes the rise in genetic testing after Angelina Jolie’s op-ed in The New York Times.

https://hms.harvard.edu/news/angelina-jolie-effect

(VIDEO) Updating Health Records: Are Patients Affected?

I created this animation with a Harvard press release showing how transitions to electronic health records do not lead to feared bad consequences--like patient death.

https://www.youtube.com/watch?time_continue=1&v=no_RGzxB20M

Modernizing Boston Architecture

Metropolis magazine named Boston one of 15 Best Design Cities for contending with centuries of history while balancing modernization and sustainability.

https://alum.mit.edu/slice/alumni-modernize-boston-architecture

Making the Body Sing

Can hip-hop can make biotech broadly accessible? New initiative Biota Beats is creating a literal human symphony from the human microbiome.

https://alum.mit.edu/slice/making-body-sing

Experience

Writer, Editor

I research, write, and edit news/blog articles, web content, social media, and copy for clients. I also pitch and write articles for local publications, and have been published in NBC Boston, Apartment Therapy, BostInno, Caught in Southie, Harvard Medicine Magazine, Tech Review, and MIT News, among others.

Company: Freelance (Boston, remote)

I worked there from 10/2011 until now

Contributing Editor

I cover celebrity, fashion, entertainment, and lifestyle (including incentivizing shoppers to buy from our affiliate links); I just hit 700 stories with them. I also edit the biweekly financial “Couples + Money” series. My work has been syndicated by Cosmopolitan, Good Housekeeping, Harper's Bazaar, Prevention, Women's Health, Town and Country, O, The Oprah Magazine, Delish, Elle UK, MSN, and Yahoo News. Author page is here: https://www.marieclaire.com/author/221527/Katherine-J-Igoe/

Company: Marie Claire (digital)

I worked there from 11/2018 until now

Digital Communications Specialist (Contract)

I sourced, researched, wrote, edited, and managed news stories for the Alumni Association news blog, Technology Review, and other institutional sites like MIT News. I also managed content promotion for an alumni social media audience of over 78,000.

Company: MIT

I worked there from 7/2017 until 12/2017

Digital Communications Strategist

I managed communications for one of the departments at Harvard Medical School. This included writing news articles, press releases, social media, and newsletter content. I also created multimedia like videos and animation.

Company: Harvard

I worked there from 2/2016 until 7/2017

Content I Write

Ideas and Pitches I Wrote

Facebook's Changing. How Marketers Should Adapt

Facebook's in hot water, so it's evolving quickly. Recently debuted FaceDate has the potential to redefine Facebook's entire purpose (or turn the platform into a giant singles bar ... we'll see). Unfortunately for marketers, it's also chopping access to user data and limiting brand visibility. Here's how brand professionals can lean in to new features--Insta video chats and Explore tab, VR, 3D, Messenger simplification--and still make the new era of privacy work for them.

Content type: Article

Keywords: Facebook,social media,content marketing,value add,data,brand

Links:

Eye-catching headline copy for ad campaigns

I saw the open assignment and wanted to pitch potential headline copy for social campaigns. As a p/t Marie Claire editor and f/t freelancer, I've done work on and training for heds/subheds: "Sexy, sustainable, so much envy." "Move fast—one item's sold out." "Smaller, cheaper, faster." "Now, you just need to get in shape." "How to buy one right this instant." "The work outfit of my dreams." "Guilt-free shopping, thanks to a good cause." My rates are flexible depending on assignment and time!

Content type: Blog Post

Links: