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nDash Writer Profile for Rachel Zachar

Rachel Zachar

Headline

About Me

I'm a dedicated writer with proficiency in many different types. My background includes working in web content management/creation at an e-commerce retailer, as well as copywriting for advertising and marketing agencies. From detailed and engaging long-form web copy to short and witty social media posts, I have the versatility and creativity to tailor my words to many audiences and avenues. Some of the topics I have written about extensively include health and wellness, automotive, and technology. 

Industries I Write About

Automotive

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Information Technology & Services

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Health, Wellness & Fitness

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Mental Health Care

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Marketing & Advertising

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Nonprofit Organization Management

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Apparel & Fashion

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My Writing Samples

Best Ways to Ensure Cybersecurity for Your Business

A blog article describing how to ensure cybersecurity

http://www.rachelzwrites.com/blog-articles/2018/4/23/best-ways-to-ensure-cybersecurity-for-your-business

Buick LaCrosse Reveal

Copy for the Buick LaCrosse reveal page

http://www.rachelzwrites.com/2017-buick-lacrosse-reveal/

The Digital Transformation of Banking

An eBook discussing the digital transformation of banking

http://www.rachelzwrites.com/stefanini-digital-banking-ebook/

Automotive Social Media Copy

Copy written for social media

http://www.rachelzwrites.com/buick-gmc-social-copy/

The Bullying Epidemic

Blog article about the issue of bullying

http://www.rachelzwrites.com/blog-articles/2016/5/4/the-bullying-epidemic

How Technology Can Affect Your Health

Blog article about the consequences technology can have on health

http://www.rachelzwrites.com/blog-articles/2016/5/4/how-technology-can-affect-your-health

8 Things to Know About Reading Supplement Labels

Blog article about supplement labels

http://www.rachelzwrites.com/blog-articles/2016/5/4/8-things-to-know-about-reading-supplement-labels

Digital Banking

Web copy about digital banking

http://www.rachelzwrites.com/stefanini-digital-banking-web/

Experience

Marketing Content Writer

Write all copy for internal and external marketing materials, including brochures, email newsletters, press releases, blog articles, mobile app, social media posts, video scripts, sales pitches, white papers, e-books and web content

Company: Stefanini

I worked there from 8/2016 until now

Freelance Copywriter

Worked with art directors, creative directors and account managers on innovative digital advertising projects for GMC, Buick, Cadillac, GM Fleet and ACDelco; Led ideation and wrote creative advertising copy for brand social media channels, vehicle reveal webpages, video native content and digital tiles, including headlines, short- and long-form content; Organized, formatted and regularly updated copy decks for all projects

Company: Leo Burnett

I worked there from 6/2015 until 5/2016

Writer & Web Content Manager

Wrote and edited over 100 articles for the eVitamins health blog, formulating interesting topics for each piece; Created engaging copy for email marketing newsletters, product pages, web banners and promotional graphics

Company: eVitamins

I worked there from 4/2014 until 6/2015

Freelance Writer & Editor

Edited, organized, and formatted digital posts into full-length articles

Company: Red Bucket Equine Rescue

I worked there from 2/2014 until 5/2014

Freelance Writer & Editor

Edited, proofread and re-wrote articles to increase readability, audience comprehension and website page views

Company: Animal-Ethics.org

I worked there from 1/2014 until 5/2014

Editorial Intern

Copyedited over 50 articles and advertisements while consistently meeting deadlines; Completed a page-by-page analysis and review of each month's complete issue, both print and digital; Wrote copy and product descriptions to include in a column featuring accessories

Company: MY Metro You Magazine

I worked there from 1/2012 until 6/2012

Content I Write

Ideas and Pitches I Wrote

The road illuminated: Toyota Avalon's new headlamp technology

Technology is changing the way we view everything around us, including the road. The 2019 Toyota Avalon's new LED headlamps come standard and are designed to make a difference. Limited and Touring editions have an adaptive LED cornering lamp and dynamic auxiliary turn signal--both newly implemented by Toyota. So what benefits do these new headlamps yield for drivers? This piece aims to explain what technologies comprise the new headlamps and show how they're lighting up the road in a new way.

Content type: Blog Post

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