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nDash Writer Profile for Paul Dughi

Paul Dughi

Headline

Experienced Journalist, SEO & Keyword Expert, Freelance Writer

About Me

I am a 20+ year journalist. I have written literally thousands of news articles for major publications. My writing is crisp, concise, and factually-accurate.

I am expert level at SEO and keywords, and hold certifications from Google, Moz, Facebook, Local Marketing Association, and Interactive Advertising Bureau.

In addition, I have a MBA in Business Administration and I have never missed a deadline in my entire career.

Industries I Write About

Broadcast Media

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Automotive

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Executive Office

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Human Resources

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Legal Services

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Internet

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Management Consulting

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Online Publishing

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Public Relations

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Sports

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Writing & Editing

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My Writing Samples

Practical Ways to Cut down Your Customer Acquisition Costs

Estimates are that it costs five times as much to attract new customers rather than keeping an existing one. That number can vary depending on which study you look at, and which industry you are in, but no matter how you slice it, acquiring a new customer is dramatically more expensive than keeping one you already have. It’s a lot less expensive to get people that already like you and like your products to do business with you again.

https://dughiwriting.wordpress.com/2018/05/18/practical-ways-to-cut-down-your-customer-acquisition-costs/

7 Auto Maintenance Items You Can't Ignore

It’s tempting to put off maintenance or ignore warning lights, but doing so can turn a small maintenance cost into a big repair fee. Here are the seven most common things car dealers suggest you do to avoid major bills (and headaches).

https://dughiwriting.wordpress.com/2017/10/22/7-vehicle-maintenance-items-you-cant-ignore/

Why You Need to Hire An Experienced Family Attorney

Nobody enters a marriage and thinks things will end up in divorce, arguing about child custody, support, and alimony. When it happens, it’s stressful and frustrating. Let us help make things easier. Our family law attorneys have decades of experience in family law matters to get you the best possible outcome.

https://dughiwriting.wordpress.com/2017/10/22/why-you-need-to-hire-an-experienced-family-law-attorney/

The Real Cost of Medical Identity Theft

Medical identity theft is a growing business for bad guys. They want your medical information, such as your insurance card, and couple it with personal information to seek health care or get drugs. Often, the crooks can use your information and you won’t know until it’s too late to do anything about it.

https://dughiwriting.wordpress.com/2018/06/18/the-real-cost-of-medical-identity-theft/

How Kilgore Schools Are Setting the Environmental Tone for the Rest of the Country

Change often starts with our children. As yesterday’s children have become today’s young adults, more of them are environmentally conscious than previous generations. The more we focus on teaching environmental sustainability for young people, the better it will be for all of us. That’s why Pak-Shar created the “BOB” Program (Bag of Bags).

https://dughiwriting.wordpress.com/2017/10/22/how-3-kilgore-schools-are-setting-the-environmental-tone-for-the-rest-of-the-country/

Ways Schools Are Increasing Security to Avoid Mass Shootings

Since the horrific murders of 12 students at Columbine High School in Jefferson County, Colorado in 1999, schools have changed their approach to threats and safety. While many of us grew up with fire drills, tornado drills, or “duck and cover” drills in case of a bomb attack, today’s students train on lockdowns in case of active shooters.

https://dughiwriting.wordpress.com/2018/03/20/5-ways-schools-are-increasing-security-to-prevent-mass-shootings/

Rehab without a 12-Step Program

Inspire Malibu provides effective rehabilitation treatments that does not use a twelve-step approach. By coupling group addiction therapy with other proven techniques, we provide treatment for those suffering from alcohol and drug dependencies.

https://dughiwriting.wordpress.com/2017/10/22/rehab-without-a-12-step-program/

What is HGH (Human Growth Hormone)

HGH (Home Growth Hormone) is a protein-based hormones that is produced by the pituitary gland. It’s one of the most important naturally-produced hormones. It impacts bone growth, skeletal muscle, and internal organ growth as the body develops.

https://dughiwriting.wordpress.com/2017/10/10/what-is-hgh/

8 Ways to Build Your Personal Brand

For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and do a search for a repair company. You’ll likely click on the first company you see that has a name or brand you already know.

https://dughiwriting.wordpress.com/2018/02/23/8-ways-to-build-your-personal-brand-and-why-you-need-to-do-it/

Secrets of the Google 3-Pack

Getting ranked in the Google 3-pack of local businesses has never been more important. With the big shift from desktop to mobile in the past couple of years, it has become easier for local businesses to get featured based on proximity to the mobile user. That opens huge opportunities for local businesses to compete with both national brands and locals that are spending money on paid search.

https://dughiwriting.wordpress.com/2017/10/22/secrets-of-the-google-three-pack/

How to Turn Negative Online Reviews into Positive Ones

It takes a bit of work to clear out negative reviews, but there’s a three-step process that’s effective at dealing with even some of your harshest critics.1. First, address every negative comment online, but take the conversation offline.2. Come to a resolution with the customer.3. Ask them to remove the negative comment, or to edit it in a positive light.

https://dughiwriting.wordpress.com/2018/03/06/how-to-turn-negative-online-reviews-into-positive-ones/

Experience

Vice President /General Manager

Leader dedicated to maximizing new technology, techniques, and emerging media to maximize revenue, increase efficiency, and create great journalism. Increased digital revenue by more than 200% and EDBITA by more than 1000%.

Company: WAAY-TV

I worked there from 1/2014 until now

Content I Write

Ideas and Pitches I Wrote

Making Account Based Marketing More Effective

The 4fundamentals of ABM and 5 strategies you need to implements to create more business opportunities

Content type: Blog Post

Links:

Building a Brand for a New Startup

How building a brand for a new startup is different. Tips on how to bootstrap your branding and options for free and low-cost approaches.

Content type: Blog Post

Links:

Unified Communications in a HIPAA World

Dealing with patients, often in times of crisis or stress, means having highly sophisticated communication skills for the healthcare professional. Demonstrating compassion, clarity, and patience can go a long way in helping patients seeking medical advice. While anyone that has contact with patients typically undergoes training in dealing with patients directly, little attention gets focused on the communications systems used and the rules that must be followed.

Content type: Blog Post

Keywords: communication,HIPAA,privacy,security

Links:

Measuring ROI for Digital Campaigns

The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions... unless you work with someone that knows what they are doing.

Content type: Blog Post

Links:

Building Your Brand on Facebook Messenger

When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger have to offer.

Content type: Blog Post

Links:

Establishing Help Desk KPIs

Your help desk keeps everything running smoothly and deals with problems quickly and efficiently when they do occur. In order to keep things functioning well, monitoring KPIs (Key Performance Indicators) can tell where you need to improve or show roadblocks that can be eliminated.

Content type: Blog Post

Links:

The Hidden Costs of Poor Customer Support

When customers feel underappreciated, they switch to other companies. Nearly a third of Americans say they will consider switching to a competitor after just a single incident of poor service, according to an American Express survey. Controlling the customer experience throughout each and every touchpoint is critical to a company's success.

Content type: Blog Post

Links:

How to Pick the Perfect VoIP Provider

Switching phone systems can seem like a daunting task but it doesn’t have to be. Ditching the traditional leased copper lines from your local phone company and switching to VoIP (Voice over Internet Protocol) for your business phones can lead to significant savings.

Content type: Blog Post

Links:

What is a VoIP client

A VoIP client is a software application that is installed on a computer and facilitates making VoIP calls. It can be installed on desktop, laptop, smartphones, and other mobile devices to eliminate the expense of long-distance charges or international calling fees.

Content type: Blog Post

Links:

How UC saves you time, money, and frustration

Efficiency and ROI go hand-in-hand. The more efficient your organization is, the more work that gets done, and the bigger your return on investment. Employing a Unified Communication strategy across your business units can increase that efficiency while decreasing frustrations among your staff.

Content type: Blog Post

Links:

Understanding the Pros and Cons of Unified Communications

When it comes to the pros and cons of Unified Communications (UC), we can tell you right up front that the pros outweigh the cons. It’s not even close. However, before you dive in, you should understand the positives and negatives of implementing a UC solution for your business.

Content type: Blog Post

Links:

Are My VoIP Calls Private?

Whether you are using a landline, cell phone, or VoIP (Voice over Internet Protocol) device, you are vulnerable to eavesdropping. Government agencies and phone companies have the ability to listen, but there are laws restricting their ability. No device is completely secure, but choosing the right provider and using the right security measures can help protect your privacy.

Content type: Blog Post

Keywords: VoIP,privacy,encryption

Links:

Improve Customer Experience

Organizations that invest in people, processes, technology, and structure to create a great customer experience are consistently outperforming their peers. Researchers looked at 13,000 marketing, creative, and tech pros worldwide and concluded that companies that installed a cross-team Customer Experience (CX) approach were nearly twice as likely to exceed their business goals as those that did not. - What defines CX? - Steps to build a CX-focused organization - Journey mapping strategies

Content type: Blog Post

Links:

8 Secrets of the Most Successful Sales Teams

Sales rarely happen without a plan. The best sales people know this. They know they need to have a defined strategy, set goals, and prepare in advance. They know they need to embrace learning, sales training, and practice. They know when it is time to cut their losses and how to manage customer expectations.

Content type: Blog Post

Links:

What is a Hosted PBX and Why Do I Need One?

A hosted PBX is easy to deploy. It drastically reduces your hardware cost, leased lines and access fees, and dependence on the local phone company.

Content type: Blog Post

Links:

Improving Lead Generation for Tech Companies

Lead generation is the lifeblood of any sales organization. It is also one of the biggest challenges for tech companies. Sales has evolved from the world of cold calls to targeted, personalized marketing. Here are some of the emerging trends that successful sales organizations are using to grow lead generation and demand generation.

Content type: Blog Post

Links:

The role of AI in marketing

A.I. can open up new lines of thinking and do the analysis. It is especially useful for things like programmatic and automatic bidding where machines can make split second calculations based on empirical evidence. This frees up time for people to do the creative work and that lets us market more efficiently.

Content type: Blog Post

Links:

Six Ways to Hold Better Business Meetings

Whether you’re sitting in the same room, meeting on-line, or connecting your team by conference call, you spend a lot of time in meetings. On any given day, there are 11 million meetings taking place in the U.S. every single day! So how do you make sure your meetings are productive?

Content type: Blog Post

Links:

Engage Your Employees with These Skills

You’re a driven professional and want to make an impact in your workplace. You want to improve the company, improve your ownership stake or career options, and be a force for positive growth in your business. Here are the ways you can make a positive impact on your business and increase your employee's engagement.

Content type: Blog Post

Links:

Why Emotional Branding Works

Some of the most successful marketing campaign motivate with emotion and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the visceral connections that lead to making a sale.

Content type: Blog Post

Links:

Turning Negative Reviews into A Positive

It takes a bit of work to clear out negative reviews, but there's a three-step process that's effective at dealing with even some of your harshest critics. 1. First, address every negative comment online, but take the conversation offline. 2. Come to a resolution with the customer. 3. Ask them to remove the negative comment, or to edit it in a positive light.

Content type: Blog Post

Links:

How Personalization and Immediacy are Changing Marketing

Personalization of products is now a significant point of differentiation and another battleground for businesses. By providing customized products in a frictionless manner, businesses are creating and keeping loyal customers.

Content type: Blog Post

Links:

What happens to business that don't secure their data

It’s a startling statistic: 93% of companies that lose their data storage for more than 10 days during a disaster are forced to file for bankruptcy within one year, according to the National Archives & Records Administration. Couple that with the fact that more than 90% of business computers aren’t being backed up, per the Contingency Planning and Strategic Research Corporation, and you can see the potential for catastrophic problems. If your business loses its data for whatever reason, you are

Content type: Blog Post

Links:

How to Improve your Landing Page Quality Score

According to Google, it’s how relevant and useful your landing page will be when someone clicks through your ad. They cite “well organized” and “relevant text” as measures, along with keyword matches. Improving your landing page 1. Useful and original content – specific to the ads’ keyword 2. Transparent and trustworthy – easy to identify owner and contact information 3. Mobile friendly – critical with the last two algorithm updates 4. Fast loading time – better UX (user experience) The higher

Content type: Blog Post

Links:

Using Location-Based Targeting and Geo-Reporting to Maximize Buys

It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and reporting are an effective way to increase the efficiency of your ad buys. By making sure your ads are targeted in the right places, and by being able to track performance across both wide and narrow geographic areas, you can better optimize your spending to focus on areas that get results.

Content type: Blog Post

Links:

How to Maximize Conversions with Google Ads

Unfortunately, Google Ads is not a “set it and forget it” deal. You can do it that way, but you won’t maximize your investment. A better strategy is to test, optimize, analyze and repeat.

Content type: Blog Post

Links:

When businesses don't backup their data, they often struggle to survive

Multiple studies show that a computer disaster, where businesses lose access to records, contributes to bankruptcies and closures.

Content type: Blog Post

Links:

How Content Marking Can Increase Your Sales Leads

A recent CSO Insights/Miller Heiman Group Survey revealed the top three sales objectives for marketers. Top Three Sales Objectives - Capture New Accounts - Increase Sales Effectiveness - Optimize Lead Generation How you approach these tasks has changed significantly over the past years. Sales has evolved from the world of cold calls to targeted, personalized marketing. Here are some of the emerging trends that successful sales organizations are using to grow lead generation.

Content type: Blog Post

Links:

Businesses that don't back up their data often fight for survival

Multiple studies show that a computer disaster, where businesses lose access to records, contributes to bankruptcies and closures.

Content type: Blog Post

Links:

How Geo-Targeting Can Significantly Increase Advertising Efficiency

Geo-targeting opens up a new world of data to help you not only create ad efficiencies, but also to find new market opportunities. - Find the best and worst performing locations - Zero in on specific locations for custom advertising - Customize landing pages based on geography - Adjust bids based on geographic modifiers - Reduce overlapping ad spend - Reduce wasteful spending

Content type: Guest Post

Links:

Three Tried-and-True Methods for Building Trust with Your Customers

One of the most important things you can do in business is to create trust. When consumers trust your brand, they are more open to buying it. After all, would you buy from someone you don’t trust? Consumers today are more demanding than ever. They want to know about your products and services, but they also want to know the story behind it. They will go online and research you. They will read reviews. They will check you out before buying.

Content type: Article

Links:

Using Thought Leadership to Grow Your Business

Thought leaders are viewed as professionals leading the way in their respective industries. They attract followers which can grow their online presence, their business, and attract high-quality employees. You might want to dismiss “thought leadership” as just another one of those marketing buzzwords, but the fact of the matter is that people defined as thought leaders are seen as trustworthy authorities in their industry.

Content type: Blog Post

Links:

What is a VoIP client

A VoIP client is a software application that is installed on a computer and facilitates making VoIP calls. It can be installed on desktop, laptop, smartphones, and other mobile devices to eliminate the expense of long-distance charges or international calling fees.

Content type: Blog Post

Links:

The Hidden Costs of Poor Customer Support

When customers feel underappreciated, they switch to other companies. Nearly a third of Americans say they will consider switching to a competitor after just a single incident of poor service, according to an American Express survey. Controlling the customer experience throughout each and every touchpoint is critical to a company's success.

Content type: Blog Post

Links:

Stop wasting your recruiting dollars on LinkedIn

LinkedIn has become the default solution for many companies when it comes to recruiting. However, the results are less than impressive for the majority of users. Instead, consider a professional recruiting team that can pinpoint quality candidates that won't waste your time.

Content type: Blog Post

Links:

10 Emerging Tactics That Are Driving Results in Digital Marketing

1. Interactive 2. Chatbots 3. Native 4. Video 5. Purpose 6. Depth 7. Personalization 8. Voice-Search 9. Authenticity 10. Core Digital Tactics

Content type: Blog Post

Links:

Making Sure Kubernetes is Secure

Detail six practices you need to adopt for security: 1. Make sure you have the latest version 2. Control access and permissions 3. Secure cloud access 4. Isolate component using Namespaces 5. Run scenarios on dedicate machines 6. Enable audit trails

Content type: Blog Post

Links:

Improve Customer Experience

Organizations that invest in people, processes, technology, and structure to create a great customer experience are consistently outperforming their peers. Researchers looked at 13,000 marketing, creative, and tech pros worldwide and concluded that companies that installed a cross-team Customer Experience (CX) approach were nearly twice as likely to exceed their business goals as those that did not. - What defines CX? - Steps to build a CX-focused organization - Journey mapping strategies

Content type: Blog Post

Links:

"Google-Proofing" Your Business

Everybody wants to be the #1 result on Google. While SEO strategies can help your rankings in search engines, it’s always a moving target. Google is constantly tweaking its search engine algorithms. In fact, every year it makes changes to the algorithm more than 500 times! Some are major changes and get noticed, and some are minor changes. Every one of them has an impact on your search engine rankings. What is not affected by an algorithm change? PPC.

Content type: Blog Post

Links:

Optimizing your brand's YouTube presence

A lot of businesses dabble in video. They may post a video or two on social media, or maybe start a YouTube page. After all, it’s free, right? Unfortunately, like everything in life: you get what you pay for. If you’re not doing professional quality videos, optimizing both your placement, and your marketing efforts, you’re wasting your time and money. - Home Page - Value - Quality of Content - Relevancy - SEO

Content type: Blog Post

Links:

How Content Marking Can Increase Your Sales Leads

A recent CSO Insights/Miller Heiman Group Survey revealed the top three sales objectives for marketers. Top Three Sales Objectives - Capture New Accounts - Increase Sales Effectiveness - Optimize Lead Generation How you approach these tasks has changed significantly over the past years. Sales has evolved from the world of cold calls to targeted, personalized marketing. Here are some of the emerging trends that successful sales organizations are using to grow lead generation.

Content type: Blog Post

Links:

Why Emotional Branding Works

Some of the most successful marketing campaign motivate with emotion and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the visceral connections that lead to making a sale.

Content type: Blog Post

Links:

How to set your digital marketing budget

2019 is a time of constant change and evolution in marketing tactics. New tools and new tech have brought new approaches and opportunities. There are ever changing algorithms and conflicting information about what works and what doesn’t. While the implementation may change, developing a solid marketing plan is still the foundation for success. Only with a solid plan can you expect to increase brand awareness and generate qualified sales leads that convert.

Content type: Blog Post

Links:

Turning Negative Reviews into A Positive

It takes a bit of work to clear out negative reviews, but there's a three-step process that's effective at dealing with even some of your harshest critics. 1. First, address every negative comment online, but take the conversation offline. 2. Come to a resolution with the customer. 3. Ask them to remove the negative comment, or to edit it in a positive light.

Content type: Blog Post

Links:

The role of AI in marketing

A.I. can open up new lines of thinking and do the analysis. It is especially useful for things like programmatic and automatic bidding where machines can make split second calculations based on empirical evidence. This frees up time for people to do the creative work and that lets us market more efficiently.

Content type: Blog Post

Links:

Making Effective B2B Marketing Videos

Video has always had an advantage over most other forms of media: Sight, Sound, Motion, and Emotion. No other medium can entice the senses as well. With the ease of access consumers now have to video online, marketers are using that advantage in remarkable - and effective - ways. For marketers, video is gold.

Content type: Blog Post

Links:

Stop wasting your recruiting dollars on LinkedIn

LinkedIn has become the default solution for many companies when it comes to recruiting. However, the results are less than impressive for the majority of users. Instead, consider a professional recruiting team that can pinpoint quality candidates that won't waste your time.

Content type: Blog Post

Links:

What is a VoIP client

A VoIP client is a software application that is installed on a computer and facilitates making VoIP calls. It can be installed on desktop, laptop, smartphones, and other mobile devices to eliminate the expense of long-distance charges or international calling fees.

Content type: Blog Post

Links:

The 5 Big Mistakes Corporate Bloggers Make

Lack of attention to: 1. SEO 2. Promotion 3. Quality 4. Focus 5. Planning

Content type: Blog Post

Links:

Businesses that don't back up their data often fight for survival

Multiple studies show that a computer disaster, where businesses lose access to records, contributes to bankruptcies and closures.

Content type: Blog Post

Links:

Building a Brand for a New Startup

How building a brand for a new startup is different. Tips on how to bootstrap your branding and options for free and low-cost approaches.

Content type: Blog Post

Links:

10 Emerging Tactics That Are Driving Results in Digital Marketing

1. Interactive 2. Chatbots 3. Native 4. Video 5. Purpose 6. Depth 7. Personalization 8. Voice-Search 9. Authenticity 10. Core Digital Tactics

Content type: Blog Post

Links:

Using Location-Based Targeting and Geo-Reporting to Maximize Buys

It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and reporting are an effective way to increase the efficiency of your ad buys. By making sure your ads are targeted in the right places, and by being able to track performance across both wide and narrow geographic areas, you can better optimize your

Content type: Blog Post

Links:

Spot the Warning Signs of Bad Managers

Bad management can kill good businesses. It can disrupt workflow, damage teams, and cause good employees to leave. It can be a barrier to employee engagement and company performance. A recent worldwide Gallup poll pegged the number of employees that are not engaged in their work at 87 percent! The most cited reasons are poor management and bad managers.

Content type: Blog Post

Links:

How to Pick the Perfect VoIP Provider

Switching phone systems can seem like a daunting task but it doesn’t have to be. Ditching the traditional leased copper lines from your local phone company and switching to VoIP (Voice over Internet Protocol) for your business phones can lead to significant savings.

Content type: Blog Post

Links:

Improving Lead Generation for Tech Companies

Lead generation is the lifeblood of any sales organization. It is also one of the biggest challenges for tech companies. Sales has evolved from the world of cold calls to targeted, personalized marketing. Here are some of the emerging trends that successful sales organizations are using to grow lead generation and demand generation.

Content type: Blog Post

Links:

The role of AI in marketing

A.I. can open up new lines of thinking and do the analysis. It is especially useful for things like programmatic and automatic bidding where machines can make split second calculations based on empirical evidence. This frees up time for people to do the creative work and that lets us market more efficiently.

Content type: Blog Post

Links:

How to set your digital marketing budget

2019 is a time of constant change and evolution in marketing tactics. New tools and new tech have brought new approaches and opportunities. There are ever changing algorithms and conflicting information about what works and what doesn’t. While the implementation may change, developing a solid marketing plan is still the foundation for success. Only with a solid plan can you expect to increase brand awareness and generate qualified sales leads that convert.

Content type: Blog Post

Links:

Six Ways to Hold Better Business Meetings

Whether you’re sitting in the same room, meeting on-line, or connecting your team by conference call, you spend a lot of time in meetings. On any given day, there are 11 million meetings taking place in the U.S. every single day! So how do you make sure your meetings are productive?

Content type: Blog Post

Links:

Establishing Help Desk KPIs

Your help desk keeps everything running smoothly and deals with problems quickly and efficiently when they do occur. In order to keep things functioning well, monitoring KPIs (Key Performance Indicators) can tell where you need to improve or show roadblocks that can be eliminated.

Content type: Blog Post

Links:

8 Secrets of the Most Successful Sales Teams

Sales rarely happen without a plan. The best sales people know this. They know they need to have a defined strategy, set goals, and prepare in advance. They know they need to embrace learning, sales training, and practice. They know when it is time to cut their losses and how to manage customer expectations.

Content type: Blog Post

Links:

How to Write Persuasive Sales Copy

You have the perfect product for the business you are targeting. You have identified the key decision maker. You have one opportunity to write compelling sales copy that will close the deal. How do you craft that message to persuade them to buy? Here are the steps to take your copywriting to the next level.

Content type: Blog Post

Links:

Book Meetings, Send Invoices, and Get Paid Faster

It’s one of the biggest headaches for freelancers and entrepreneurs alike: chasing down payments for your services. 58 percent of freelancers say they have problems getting timely payments. Late pay, no pay, and billing problems take time and cut into cash flow. There is a better way.

Content type: Blog Post

Links:

A More Strategic Approach to B2B Sales

How Inbound marketing, outbound marketing, AI, Big Data, Automation are changing the way B2B sellers are closing deals.

Content type: Blog Post

Links:

Using Thought Leadership to Grow Your Business

Thought leaders are viewed as professionals leading the way in their respective industries. They attract followers which can grow their online presence, their business, and attract high-quality employees. You might want to dismiss “thought leadership” as just another one of those marketing buzzwords, but the fact of the matter is that people defined as thought leaders are seen as trustworthy authorities in their industry.

Content type: Blog Post

Links:

How to position yourself as a thought leader in your industry

There’s a big difference between creating marketing pieces and crafting thought-leadership. In marketing, you are creating content that attempts to move people to action. You may want them to buy your product or service, download a whitepaper, or fill out a form. Thought leadership avoids selling and marketing strategies. Your content is created to position you and/or your company as leaders in the field. Here are strategies to build your reputation as a thought leader.

Content type: Blog Post

Links:

Could you be the victim of cyber criminals and not know?

Even once data has been breached, it might go undiscovered for significant periods of time. The average time it takes for breaches to be discovered is 197 days. Once found, it still takes companies an average of two months to contain. That gives the hackers a head start of more than 8 months with your data.

Content type: Blog Post

Links:

How to Write Persuasive Sales Copy

You have the perfect product for the business you are targeting. You have identified the key decision maker. You have one opportunity to write compelling sales copy that will close the deal. How do you craft that message to persuade them to buy? Here are the steps to take your copywriting to the next level.

Content type: Blog Post

Links:

10 Effective B2B Closing Techniques

List of 10 proven techniques for closing B2B sales

Content type: Blog Post

Links:

Spot the Warning Signs of Bad Managers

Bad management can kill good businesses. It can disrupt workflow, damage teams, and cause good employees to leave. It can be a barrier to employee engagement and company performance. A recent worldwide Gallup poll pegged the number of employees that are not engaged in their work at 87 percent! The most cited reasons are poor management and bad managers.

Content type: Blog Post

Links:

Book Meetings, Send Invoices, and Get Paid Faster

It’s one of the biggest headaches for freelancers and entrepreneurs alike: chasing down payments for your services. 58 percent of freelancers say they have problems getting timely payments. Late pay, no pay, and billing problems take time and cut into cash flow. There is a better way.

Content type: Blog Post

Links:

Using Location-Based Targeting and Geo-Reporting to Maximize Buys

It is very easy to waste a lot of money using inefficient platforms that scatter-shot your ads or show your digital ads in places where your services are not available. Geo-targeting and reporting are an effective way to increase the efficiency of your ad buys. By making sure your ads are targeted in the right places, and by being able to track performance across both wide and narrow geographic areas, you can better optimize your

Content type: Blog Post

Links:

Using Thought Leadership to Grow Your Business

Thought leaders are viewed as professionals leading the way in their respective industries. They attract followers which can grow their online presence, their business, and attract high-quality employees. You might want to dismiss “thought leadership” as just another one of those marketing buzzwords, but the fact of the matter is that people defined as thought leaders are seen as trustworthy authorities in their industry.

Content type: Blog Post

Links: