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nDash Writer Profile for Paul Dughi

Paul Dughi

Headline

Experienced Journalist, SEO & Keyword Expert, Emmy Award Winning Writer

About Me

I am a 20+ year journalist and Emmy Award winning writer/producer. I have written literally thousands of news articles for major publications. My writing is crisp, concise, and factually-accurate.

I am expert level at SEO and keywords, and hold certifications from Google, Moz, Facebook, Local Marketing Association, and Interactive Advertising Bureau.

In addition, I have a MBA in Business Administration and I have never missed a deadline in my entire career.

Industries I Write About

Broadcast Media

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Automotive

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Executive Office

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Human Resources

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Legal Services

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Internet

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Management Consulting

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Marketing & Advertising

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Market Research

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Information Technology & Services

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Security & Investigations

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Telecommunications

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My Writing Samples

Practical Ways to Cut down Your Customer Acquisition Costs

Estimates are that it costs five times as much to attract new customers rather than keeping an existing one. That number can vary depending on which study you look at, and which industry you are in, but no matter how you slice it, acquiring a new customer is dramatically more expensive than keeping one you already have. It’s a lot less expensive to get people that already like you and like your products to do business with you again.

https://dughiwriting.wordpress.com/2018/05/18/practical-ways-to-cut-down-your-customer-acquisition-costs/

7 Auto Maintenance Items You Can't Ignore

It’s tempting to put off maintenance or ignore warning lights, but doing so can turn a small maintenance cost into a big repair fee. Here are the seven most common things car dealers suggest you do to avoid major bills (and headaches).

https://dughiwriting.wordpress.com/2017/10/22/7-vehicle-maintenance-items-you-cant-ignore/

Ways Schools Are Increasing Security to Avoid Mass Shootings

Since the horrific murders of 12 students at Columbine High School in Jefferson County, Colorado in 1999, schools have changed their approach to threats and safety. While many of us grew up with fire drills, tornado drills, or “duck and cover” drills in case of a bomb attack, today’s students train on lockdowns in case of active shooters.

https://dughiwriting.wordpress.com/2018/03/20/5-ways-schools-are-increasing-security-to-prevent-mass-shootings/

Why You Need to Hire An Experienced Family Attorney

Nobody enters a marriage and thinks things will end up in divorce, arguing about child custody, support, and alimony. When it happens, it’s stressful and frustrating. Let us help make things easier. Our family law attorneys have decades of experience in family law matters to get you the best possible outcome.

https://dughiwriting.wordpress.com/2017/10/22/why-you-need-to-hire-an-experienced-family-law-attorney/

The Real Cost of Medical Identity Theft

Medical identity theft is a growing business for bad guys. They want your medical information, such as your insurance card, and couple it with personal information to seek health care or get drugs. Often, the crooks can use your information and you won’t know until it’s too late to do anything about it.

https://dughiwriting.wordpress.com/2018/06/18/the-real-cost-of-medical-identity-theft/

How Kilgore Schools Are Setting the Environmental Tone for the Rest of the Country

Change often starts with our children. As yesterday’s children have become today’s young adults, more of them are environmentally conscious than previous generations. The more we focus on teaching environmental sustainability for young people, the better it will be for all of us. That’s why Pak-Shar created the “BOB” Program (Bag of Bags).

https://dughiwriting.wordpress.com/2017/10/22/how-3-kilgore-schools-are-setting-the-environmental-tone-for-the-rest-of-the-country/

Rehab without a 12-Step Program

Inspire Malibu provides effective rehabilitation treatments that does not use a twelve-step approach. By coupling group addiction therapy with other proven techniques, we provide treatment for those suffering from alcohol and drug dependencies.

https://dughiwriting.wordpress.com/2017/10/22/rehab-without-a-12-step-program/

What is HGH (Human Growth Hormone)

HGH (Home Growth Hormone) is a protein-based hormones that is produced by the pituitary gland. It’s one of the most important naturally-produced hormones. It impacts bone growth, skeletal muscle, and internal organ growth as the body develops.

https://dughiwriting.wordpress.com/2017/10/10/what-is-hgh/

8 Ways to Build Your Personal Brand

For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and do a search for a repair company. You’ll likely click on the first company you see that has a name or brand you already know.

https://dughiwriting.wordpress.com/2018/02/23/8-ways-to-build-your-personal-brand-and-why-you-need-to-do-it/

Secrets of the Google 3-Pack

Getting ranked in the Google 3-pack of local businesses has never been more important. With the big shift from desktop to mobile in the past couple of years, it has become easier for local businesses to get featured based on proximity to the mobile user. That opens huge opportunities for local businesses to compete with both national brands and locals that are spending money on paid search.

https://dughiwriting.wordpress.com/2017/10/22/secrets-of-the-google-three-pack/

How to Turn Negative Online Reviews into Positive Ones

It takes a bit of work to clear out negative reviews, but there’s a three-step process that’s effective at dealing with even some of your harshest critics.1. First, address every negative comment online, but take the conversation offline.2. Come to a resolution with the customer.3. Ask them to remove the negative comment, or to edit it in a positive light.

https://dughiwriting.wordpress.com/2018/03/06/how-to-turn-negative-online-reviews-into-positive-ones/

Programmatic Advertising in the Broadcast Industry

It used to be easy. Call up the newspaper and get them to run an ad. People see it, come to your store, and buy your stuff. In today’s fractured consumer environment and rapidly changing advertising market, there are more choices than ever before. Change, it seems, is the new normal. Perhaps the hottest growing segment of advertising and marketing is online programmatic advertising. Here are some of the key trends to look for in programmatic advertising.

https://dughiwriting.wordpress.com/2018/12/22/programmatic-advertising-trends-for-2018/

Executive Office Rentals Can Save You Money

Renting executive offices can be a great way to keep expenses down since you are paying only for what you need and what you use, while sharing costs with others in a shared office facility. It’s almost impossible to lease or buy exactly the square footage you need. You will more likely end up with more space than you need in case you need to expand in the future. That means you’re paying now for space you don’t currently need! Executive office rentals are scalable, which means you’re paying

https://dughiwriting.wordpress.com/2018/07/25/executive-office-rentals-can-save-you-money/

Five Reasons Your Recruiting Sucks

Hiring is a courtship. The best candidates have to be convinced that your company is a place they want to work. It takes time and effort to find them now. Often the best hires are people hard at work now and not looking for a new job. That’s tough when most company recruitment is still based on the old model where you post jobs and wait for resumes to be submitted.

https://dughiwriting.wordpress.com/2017/12/08/five-reasons-your-companys-recruiters-suck/

New Vulnerabilities in Microsoft Office 365

Microsoft Office 365 uses what it calls ATP (Advanced Threat Protection) to prevent phishing attacks. However, sophisticated office 365 phishing attacks have found multiple ways to get through this layer of security. Office 365 email security also uses URL Reputation Check and Safe Links to provide protection. It uses a database of known bad actors to prevent phishing emails from getting through to your inbox. That can help prevent email from known phishing URLs but won’t stop phishing email

https://dughiwriting.wordpress.com/2019/08/11/2009/

Whitepaper: Tabletop Exercise Puts Your Incident Response Plans to the Test

For most organizations, it’s not a matter of if you will be a target of a breach attempt. It’s a matter of when. In the U.S. alone, there were more than 1,200 reported breaches in 2018. More than 446 million records were exposed. These are just what was reported. Business is the most impacted, accounting for 91% of exposed records. Analysts estimate the global cost of cyber crime has now reached as much as $600 billion annually. That’s approaching 1 percent of the world’s GDP (Gross Domes

https://dughiwriting.wordpress.com/2019/08/12/whitepaper-tabletop-exercise-puts-your-incident-response-plans-to-the-test/

7 Ways Executive Coaching Can Help

It wasn’t that long ago that people associated “Executive Training” with corrective actions for a problem Executive. Thousands of businesses now recognize Executive Coaching as a way to develop and build leadership skills for top performers. This allows senior business leaders to realize their potential and grow their company. Startups and blue-chip companies alike are investing in Executive Coaching. Companies like Google, Goldman Sachs, and General Electric think it is so important that...

https://dughiwriting.wordpress.com/2019/07/20/7-ways-executive-coaching-can-help/

If Your Brand Speaks Out, Will People Listen?

What does your company stand for? For years, companies tried to stay neutral in the court of public opinion, especially when it came to controversial subjects. In today’s volatile political landscape, it seems like everything has political connotations and it’s a significant risk to weigh in on one side or the other. However, it’s paying off for some companies that take the time to really understand their customers.

https://dughiwriting.wordpress.com/2019/04/19/if-your-brand-speaks-out-will-people-listen/

If You’ve Got a Tax Lien, the IRS Can Withhold Your Security Clearance

If you have a tax problem, it will not get better with age. In fact, the longer you wait, the more penalties that may apply. If that’s not enough of a concern, it can also cost your job – or keep you from getting hired. You could also be denied access to government facilities. More than 5 million Americans have jobs that require security clearance. You can be denied security clearance because of a tax lien or other tax issues.

https://dughiwriting.wordpress.com/2018/11/11/if-youve-got-a-tax-lien-the-irs-can-withhold-your-security-clearance/

Why VoIP is A Better Solution than Landlines

o you know anybody that is happy with the amount of money they pay and the quality of service from their local telephone company? If they are still using traditional phone service from a local phone company, they are paying more than half to pay. Switching to VoIP software can cut down expenses by 50% or more, eliminate costly per-minute and long-distance fees, and reduce your dependence on phone company services.

https://dughiwriting.wordpress.com/2019/07/10/why-voip-is-a-better-solution-than-landlines/

Experience

Vice-President and General Manager

I work with hundreds of brands annually helping them grow their business. This includes marketing and advertising on digital and broadcast television. I manage all aspects of Marketing, News, Sales, Digital, Operations, Production, Programming, IT, and Engineering.

Company: WAAY-TV (ABC) & Pulse Local Digital Marketing

I worked there from 1/2014 until now

Vice-President of Technology

Oversaw technology for multi-market operations. Also served as VP/General Manager for KNDO and KNDU (NBC) television stations.

Company: KHQ, Inc.

I worked there from 1/2000 until 12/2008

President

Oversaw operations of 6 television stations and multi-state digital marketing agency

Company: Cowles California Media Company & C3 Communications

I worked there from 1/2008 until 1/2014

VP & Executive Director

Served as consultant, trainer, and coach for more than 20 television stations. Worked with Executive Management on marketing, image, news, promotion, and branding. Also served as VP of The Producing School at The Broadcast Image Group, leading group training sessions for Senior Manager, Mid-Career Professionals, and Executive Management teams.

Company: The Broadcast Image Group

I worked there from 1/1997 until 12/2000

Content I Write

Recommendations

Dughi: Detail Oriented and Dependable

I have yet to find a topic that Paul Dughi can't properly research and write about in an expert fashion. From broadcasting to government to tech to sports, the man is a human encyclopedia of knowledge. It's very simple---if you want things done right, and a finished product that you and your clients can proud of, hire Paul. I've never seen him not meet a challenge---he's a good man to have on your side--a complete professional upon whom you can always rely.

Kevin Uretsky, FiOS1 News

Excellent Writer and Strong Researcher

Paul is an excellent freelance writer who is able to produce quality content efficiently and within tight timelines. He has strong research skills and reliable. His ability to write on a diverse amount of topics really sets him apart. I would recommend Paul to anyone looking to hire a freelance writer, he is always a pleasure to work with.

Jennifer Miller, Assemble

Great writer that we hire often

Paul is great at what he does. He thoroughly researches every topic and builds pieces of content with evidence and references to back the story up. We can always rely on him to thoroughly research a topic in-depth and then create a piece with top notch industry knowledge packed inside. Highly recommended!

Nate Watkin, Assemble

Paul is a great writer

Paul Dughi has been a copywriter for our agency for more than a year. He is an excellent writer. He thinks strategically and does research to deliver high-quality work. When possible he goes above and beyond our requirements. Our clients love his work. He is also a great communicator, makes our deadlines, and is a joy to work with. We highly recommend working with Paul.

Sheila Kloefkorn, KEO Marketing Inc