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nDash Writer Profile for Leila Abboud

Leila Abboud

Headline

Freelance journalist, editor, translator and copywriter at Self-Employed

About Me

Hello,

I'm an experienced business journalist and opinion writing who worked as a staffer for 15 years at the Wall Street Journal, Reuters, and Bloomberg. I've also got deep sector expertise in technology, media, and telecoms, and also familiarity with health care and pharmaceuticals. My mission is to help companies and brands craft compelling content that stands out from the pack by using journalistic techniques like anecdotes, brevity, and yes, even occasionally humor! I live in Paris, but am American so write in English.


Please contact me for writing, editing and translation projects. The more creative and in-depth, the better. And complex, technical topics are in my wheelhouse.

Industries I Write About

Consumer Electronics

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Information Technology & Services

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Computer & Network Security

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Computer Software

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Computer Games

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Telecommunications

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Marketing & Advertising

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Internet

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Broadcast Media

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Financial Services

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Venture Capital

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Capital Markets

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Music

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Defense & Space

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Hospital & Health Care

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Pharmaceuticals

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Medical Practice

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My Writing Samples

Businesses Are Putting Virtual Reality To Work

This reported feature story was published in a tech magazine owned by France's leading business daily newspaper. It examines how executives in sectors from manufacturing to retail are experimenting with virtual reality technology to boost efficiency, train workers, and sell more products.

https://innovator.news/businesses-are-putting-virtual-reality-to-work-aa4f50a217a4

Bloomberg opinion columns

I wrote commentary about Europe's tech and media sector for Bloomberg from 2015 to 2017. You can see my work here; registration may be required so if you have problems, I can send over PDFs.

https://www.bloomberg.com/gadfly/columnists/ASmyNgWOdZQ/leila-abboud

Reuters: Italy needs an Internet reboot

Reported feature on the challenges of building fast broadband networks in Europe.

https://www.reuters.com/article/us-italy-broadband/insight-italys-slow-internet-set-for-reboot-idUSBRE88P0EN20120926

Wall Street Journal: Denmark teaches lessons on energy efficiency

Visited a slaughterhouse in Denmark for this fascinating piece on the challenges of making modern economies more energy efficient.

https://www.wsj.com/articles/SB117649781152169507

Wall Street Journal: How Drug Giant Keeps a Monopoly On 60-Year-Old Pill

A deep dive on a generic drug maker's years-long effort to copy a popular hormone replacement therapy.

https://www.wsj.com/articles/SB109467466893212658

Experience

Journalist, editor, and copywriter

Available for commissions and range of editorial projects, including media training and content creation for corporates. I can report in French and English, and write in English. Expertise in covering business, financial markets, M&A and corporate finance, as well as sector expertise in technology and health.

Company: Self-employed

I worked there from 1/2018 until now

Opinion columnist - technology

Founding member of Bloomberg Gadfly, a fast-paced, data-driven commentary service on global business. Wrote timely opinion pieces on the biggest news in European technology, media, and telecoms. Three to four stories per week.

Company: Bloomberg

I worked there from 12/2015 until 10/2017

Senior correspondent - telecoms

Led European coverage of telecom operators and equipment makers. Wrote news and feature stories with particular focus on earnings, corporate news, and strategies.

Company: Reuters

I worked there from 8/2009 until 11/2015

Reporter

Wrote about health care and the pharmaceutical industry, as well as regulation by the Food and Drug Administration. Later served as correspondent in the Paris bureau where wrote on cars, energy, and tech.

Company: Wall Street Journal

I worked there from 6/2002 until 6/2009

Content I Write