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nDash Writer Profile for Taryn Barnes

Taryn Barnes

Headline

Content Strategist | Storyteller | Creative Thinker | Problem Solver

About Me

Enthusiastic, organized, and compelling content strategist helping clients balance user experience with business goals in everyday creation. Experienced in project management, using excellent judgment and a strong ability to prioritize, I balance multiple projects/clients and information architecture while providing high-quality results. Skilled in collaborating and drafting content strategy in the digital marketing arena for fast-paced environments-- including mid-market and small businesses-- with tight deadlines never sacrificing organization or attention to detail.

Industries I Write About

Human Resources

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Financial Services

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Banking

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E-learning

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My Writing Samples

How to calculate your Health Benefits ROI

As the talent landscape gets more competitive, it’s even more important to understand how to attract the right people and what will make them want to stay. Health benefits can be a strong differentiator in whether you land an engaged employee. Still skeptical that there is a significant health benefits ROI (return on investment)?

https://league.com/blog/health-benefits-roi/

Experience

Freelance Content Strategist | Copywriter

Enthusiastic, organized, and compelling content strategist helping clients balance user experience with business goals in everyday creation. Experienced in project management, using excellent judgment and a strong ability to prioritize, I balance multiple projects/clients and information architecture while providing high-quality results. Skilled in collaborating and drafting content strategy in the digital marketing arena for fast-paced environments-- including mid-market and small businesses-- with tight deadlines never sacrificing organization or attention to detail. Created and executed content strategy for 5 SaaS well-funded startups, increasing visibility and revenue through online marketing initiatives Highlights Led development and implementation of SEO departmental SOP, Tactics, & KPI's. Collaborated with executive teams to define product vision and user experience for 5 startups and earned a reputation as a creative problem solver. Served as collaboration ambassador; improved employee engagement and internal collaboration by 73% through blogging and writing other content marketing strategies as a result Increased average lead generation by 104%, organic traffic by 347% and SERP rank by 156% Guided clients on authoring and curating content on various platforms and interfaces throughout the organization Owned online marketing strategy, authoring innovative insights that helped pushed insights in the ATS/Recruiting field Created style guides, localization guidelines and toolkits to guide content delivery team Inducted into SHRM due to my research and white papers on onboarding and recruitment strategy.

Company: tarynbarnes.contently.com

I worked there from 2/2012 until now

Content I Write

Ideas and Pitches I Wrote

The Art of Phenomenal Storytelling Marketing

Marketing to today's consumers requires marketers to become skilled in the art of storytelling. Using Mike Troiano's points (1. Don’t worry too much about consensus 2. focus first on formulating the story 3. Create something powerful that connects with the customers 4. Let it spread within the organization, selling it day in and day out.) At the end of this piece, readers will walk about with the understanding that storytelling marketing is a fundamental necessity to winning customers.

Content type: Blog Post

Links:

Why Brands Need an Authentic Voice

Customers are tech savvy capable of sifting out generic marketing tactics. In order for marketers to convert their audience, they need to craft an authentic voice for their brand. Following these points: keep it human, leave the jargon, and read it out loud. After reading this article, the audience will understand why authentic is important and how to translate it into their writing

Content type: Blog Post

Links: