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nDash Writer Profile for Christie Gibson

Christie Gibson

Headline

Senior Copywriter and Editor

About Me

Dallas-based senior content marketing writer with 15 years of corporate copywriting and managing editor experience. Led content marketing, corporate communications, and social media strategy for a Fortune 500 organization. Specialize in corporate content for multichannel user experiences and bring expertise writing/editing news releases, sports marketing pieces, leader bios, company histories, video scripts, corporate communications, executive speeches, blogs, case studies, articles, sales and recruiting pieces for lead conversion, web copy, and social media posts and campaigns. Experience writing for SEO, keyword optimization, and reputation management.

Published author of a four-book fiction series (The Sisters of Gamma Omicron Delta -- Philia, Agape, Eros, and Storge) that was published by Desert Breeze Publishing, Inc. Feature writing has been published in RWR, a trade magazine. Blogger for Working Moms Against Guilt and No Hands But Ours, and written as an in-house writer and blogger for corporate brands including Liberty National Life, Globe Life, American Income Life, United American, Family Heritage Life, and Torchmark Corporation (NYSE: TMK).

Experience interviewing and coaching clients during video shoots and for speech preparation.

AP style and Oxford commas.

Trained as a Lean Sigma Master.

Strengths Finder 2.0 by Roth:

1. Responsibility

2. Significance

3. Achiever

4. Command

5. Individualization

DiSC communication:

High D and little C 

Industries I Write About

Insurance

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Writing & Editing

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Financial Services

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Human Resources

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Warehousing

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Hospital & Health Care

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Marketing & Advertising

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Public Relations

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Music

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Alternative Medicine

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Sports

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Motion Pictures & Film

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Staffing & Recruiting

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Airlines/Aviation

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Civic & Social Organization

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Individual & Family Services

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My Writing Samples

News Release

Announcement of corporate partnership with Richard Childress Racing to sponsor Monster Energy NASCAR Cup driver Ryan Newman.

https://www.prnewswire.com/news-releases/liberty-national-announces-new-partnership-with-richard-childress-racing-300546866.html

Company History

Storytelling about founder who was WWII founder because company liked recruiting former military.

http://uageneralagency.com/about-ua/founder/

Lead Generation - Web Copy

Web landing page and video for recruiting test. At one of the company's primary NASCAR events , this URL was distributed on printed marketing materials and distributed to former military. Google Analytics tracking for visits and lead conversions to recruits.

https://www.lnlcareers.com/atlanta

News Release -- Sports Marketing

PR announcing extension of corporate naming rights for Texas Rangers ballpark.

https://docs.wixstatic.com/ugd/0d2cdf_bf0f922bab7f4f57a04632f05b58a8fb.pdf

Social Media Video

Developed video concept, wrote script, and produced video during NASCAR production shoot for corporate partnership. Video was used to train/retain existing agents and 'show' lead and B2B marketing opportunities for recruiting.

https://www.facebook.com/LibertyNationalIns/videos/1798481950181351/

Corporate Web Content - About the Company

Fortune 500 parent company web content to market to candidates in the greater DFW area.

https://docs.wixstatic.com/ugd/0d2cdf_dd565ac619994b048c0979f647e4b18a.pdf

Corporate Web Content -- B2B

New web page created to increase marketing to new insurance brokerage market.

https://docs.wixstatic.com/ugd/0d2cdf_58054099cb34466fb8f69c8640ac762e.pdf

Blog post

Blog post marketed to working moms, focusing on planning a child's birthday party with limited planning time.

https://www.workingmomsagainstguilt.com/planning-your-childs-birthday-party/

Experience

Director, Content Marketing and Corporate Communications

Championed senior-level content marketing and corporate communications projects with heavy emphasis on sports marketing partnership content (NASCAR, MLB, MLS, minor league hockey). Created large volume of social media content for six brands (FB, Twitter, Instagram, LinkedIn, and YouTube). Created majority of corporate communications, news releases, and senior-level content pieces.

Company: Torchmark Corporation/Globe Life

I worked there from 12/2013 until 6/2018

Senior Marketing Communications Manager

Focused largely on social media and reputation management content strategies for 6 brands. Delivered public speeches and developed training points for independent contractors.

Company: Torchmark Corporation/Globe Life

I worked there from 1/2013 until 12/2013

Marketing Content Manager

Published and edited four-color, in-house magazines distributed nationally to independent contractor audience. Wrote product training and app scripts.

Company: Torchmark Corporation/Globe Life

I worked there from 4/2010 until 1/2013

Copywriter

Wrote articles, video scripts, magazine articles, marketing materials, sales materials, etc.

Company: Torchmark Corporation/Globe Life

I worked there from 4/2007 until 4/2010

Writer/Editor

Wrote and edited resumes, CVs, web copy, and marketing materials.

Company: SWA

I worked there from 9/2003 until 12/2006

Director of Marketing

Company: Buckner International

I worked there from 8/2018 until now

Content I Write