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nDash Writer Profile for Michaela Salacinski

Michaela Salacinski

Headline

Freelance writer specialising in the niches of beauty, wellness and lifestyle.

About Me

MY NAME IS MICHAELA SALACINSKI...

...a freelance writer specialising in the niches of beauty, health & wellness.

 

Growing up with self-starting family members, I truly appreciate the demands of running a business. From
liaising with suppliers and customers to keeping the day-to-day tasks ticking over - never mind marketing!

 

MY EXPERIENCE...

Previously a maths teacher, I understand the demands of ever-changing, fast-paced environments. Also owing to the fact that I'm well versed and comfortable with heavy workloads and tight deadlines.

 

However, beauty, health & wellness have always been my true passions.

 

Through embarking on my own journey's to optimise my health, both physically & mentally, and indulge in all things skincare, haircare & makeup related, I can relate to your consumers - because I am one.

 

I particularly specialise in natural, organic beauty and have collaborated with many forward-thinking, eco-conscious brands who have a 'green' stance when it comes to their brand.

 

WHAT TO EXPECT...

 

CONTACT ME...

Reach out today and I'll be happy to discuss your business goals and needs with you.

Industries I Write About

Cosmetics

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Writing & Editing

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Arts & Crafts

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Health, Wellness & Fitness

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My Writing Samples

How To Apply the No Sweat Foundation for Long-Lasting, Waterproof Results

No Worries Cosmetics produces a customisable, long-lasting foundation formula. To showcase how to personalise the coverage and how best to apply the product, the company wanted a blog post highlighting the key points. They also wanted the post to showcase how the foundation is well suited to many different areas of our lives - from going to the gym to make up for a wedding.

https://noworriescosmetics.com/blogs/news/foundation-how-to-apply-for-long-lasting-results-for-any-occasion

Makeup Product Descriptions

No Worries Cosmetics wanted to inject more of their brand personality and voice into their product description. I have collaborated with the brand to start re-writing these, including the one linked in this sample.

https://noworriescosmetics.com/products/no-worries-magic-drops

7 Pixie Cuts That You Can't Miss (and How to Get Them)

In order to highlight the Jaguar Scissors and Arctic Fox dyes that they sell, Beautopia wanted an article all about the infamous pixie cut. I discussed the history and popularity of this hairstyle as well as linking a variety of different pixie cuts and how to achieve them.

https://www.beautopia.com.au/blog/pixie-cuts/

Glitter Beards: How to Get Your Facial Fuzz to Sparkle

Beautopia wanted an article on the glitter beard trend and how to achieve the look using a range of their products.

https://www.beautopia.com.au/blog/glitter-beards/

5 Top Tips to Improve Your Wellbeing and Your Skin

As a natural skincare company, Joss & Joy wanted to highlight ways in which we need to look after our skincare, as well as just using skincare products.

https://jossandjoy.com/5-tips-improve-wellbeing-skin/

Blackcurrant Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the blackcurrant one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Blackcurrant.html

Jojoba Oil For Hair Growth - A Simple Guide

I have written a range of skincare article for Perfectly Glossy. These focus on natural ingredients and how they can improve skin and hair through their vitamin and mineral content.

https://www.perfectlyglossy.com/jojoba-oil-for-hair-growth/

5 Things Dermatologists Want You To Stop Doing To Your Skin

Outlining 5 common things we do to our skin that could actually be causing more damage than intended according to the skin experts themselves, dermatologists.

https://fancii.com/blogs/news/5-things-dermatologists-want-you-to-stop-doing-to-your-skin

5 Tips For The Best Self Care This Fall

A fun article on self-care, highlighting some easy, but effective tips to keep moods high in the cooler season.

https://fancii.com/blogs/news/5-fall-self-care-tips-for-a-healthier-body-mind

5 Morning Habits of Successful People

5 ways to start your day with greatness as proven by some of the most successful business people in the world.

https://fancii.com/blogs/news/5-morning-habits-that-will-change-your-life

5 Ways To Practice Self-Love Valentine's Day and Beyond

Reframing the stereotypical view of Valentine's Day, this article explores 5 ways to shift the loving focus onto yourself for a healthier self-perception.

https://fancii.com/blogs/news/5-ways-to-practice-self-love-this-valentine-s-day

Everything You Need To Know About Changing Your Facial Brush Heads

This article aims to educate consumers about their facial brush and entice new, repeating customers by discussing product maintenance for skin health.

https://fancii.com/blogs/news/everything-you-need-to-know-about-changing-your-facial-brush-heads

5 Fall Hairstyles You Should Try This Season

A quick rundown of 5 popular, on-trend hairstyles of the 2018 fall season.

https://fancii.com/blogs/news/5-hairstyles-to-wear-this-fall

10 Makeup Tips Every 20-Something Girl Should Know

Collating some of the best makeup tips and hacks into an easily digestible list article. This post explores simple ways to enhance makeup technique.

https://fancii.com/blogs/news/10-makeup-tips-every-20-something-girl-should-know

Makeup Lighting: An Illuminated Vanity For All Occasions

This article discusses the benefits of the companies LED lighting in their mirrors. Discuss light theory and how this plays a role in your appearance.

https://fancii.com/blogs/news/makeup-lighting-an-illuminated-vanity-for-all-occasions

6 Reasons Why You Need a Portable Magnifying Mirror

This article highlights the benefits in order to entice new consumers.

https://fancii.com/blogs/news/6-reasons-why-you-need-a-10x-portable-magnifying-mirror

The Best Lighting For Makeup: LED Illuminated Mirrors

The pros of LED lighting and exploring a range of lighted mirror options sold by the company.

https://fancii.com/blogs/news/the-best-lighting-for-makeup-led-illuminated-mirrors

5 Top Tips For Taking Care of Your Eyelash Extensions

Exploring 5 do's and don'ts to looking after individual eyelash extensions in order to keep them looking neat between infill appointments.

https://beautopia.com.au/blogs/news/5-top-tips-for-taking-care-of-your-eyelash-extensions

How To Improve Your Hair With Natural Ingredients and Products

This article outlines the main natural ingredients featured in a range of products being promoted by the brand. It then goes on to pick some key products from the range and discuss how this can be incorporated into a haircare routine to receive the benefits of these natural ingredients.

https://beautopia.com.au/blogs/news/how-to-improve-your-hair-with-natural-ingredients-and-products

The 5-Step Guide to Prepare For Your High School Formal

A step-by-step guide to all the 'getting ready' components for a formal/prom, promoting a range of products stocked by the company.

https://beautopia.com.au/blogs/news/the-5-step-guide-to-prepare-for-your-high-school-formal

Keratin Treatment: What it is and Why it's so Popular

Discussing how this treatment works, how to perform it and the results to expect, with a quick FAQ at the end.

https://beautopia.com.au/blogs/news/keratin-treatment-what-it-is-and-why-its-so-popular

5 Effortless Way To Look Stunning For Your Friday Night Out

Quick beauty tips and hacks, using products stocked by the company, to looking and feeling great on a night out.

https://beautopia.com.au/blogs/news/5-effortless-ways-to-look-stunning-for-your-friday-night-out

Best Parlux Hair Dryers of 2018: Power, Light, Eco and Compact

Comparing the different models of Parlux hairdryers stocked by the company in order for consumers to make an informed purchasing decision.

https://beautopia.com.au/blogs/news/best-parlux-hair-dryers-of-2018-power-light-eco-and-compact

The Complete Guide to Hair Extensions: Pros, Cons, Types and Cost

A comprehensive guide to the different hair and bond types in order to give an idea of which method may be best suited to consumers.

https://beautopia.com.au/blogs/news/the-complete-guide-to-hair-extensions-pros-cons-types-and-cost

Pixi Glow Tonic: What is it and is it Really That Good?

A look at this popular cult skincare product, stocked by the company, honing in on specific ingredients and product claims.

https://beautopia.com.au/blogs/news/pixi-glow-tonic-what-is-it-and-is-it-really-that-good

5 Unique Ways To Style Your Hair With GHD Straighteners

An article showcasing the versatility of this popular styling tool and how it can be incorporating in a variety of hairstyles.

https://beautopia.com.au/blogs/news/5-unique-ways-to-style-your-hair-with-ghd-straighteners

Spa Salon Service Descriptions

BREATHE is a spa salon in Cairo who wanted to sell an experience through their service descriptions. I wrote the copy for these including the one linked to.

http://chrome-extension://klbibkeccnjlkjkiokjodocebajanakg/suspended.html#ttl=Manicure%20%26%20Pedicure%20%E2%80%93%20B%20R%20E%20A%20T%20H%20E%20Spas&pos=0&uri=http://beta.appstersinc.com/breathe_spa/nail-spa/manicure-pedicure/

Hero Movement

I've worked on a number of projects with Hero Movement, from social media scheduling to creating infographics to summarise blog and video content, such as the infographic that can be found on the link included.

https://www.heromovement.net/videos/nutrition-basics/

Leafgenix Sales Page Copy

To market, their new shampoo Leafgenix commissioned me to write a sales page. The copy brings together the natural elements of the product with the science behind the formula, referencing scientific articles to back up the product claims.

https://leafgenix.com/pages/scalp-care-shampoo-1

Leafgenix Why Buy From Us Page

This page gives the consumer an understanding of how their product stands out from others on the market. From their values to the product itself.

https://leafgenix.com/pages/why-buy-from-us

Leafgenix About Us Page

The about us page adds depth to the story behind the founders of Leafgenix and why their company came about to make the brand more personable to consumers.

https://leafgenix.com/pages/about-us

The Lash Pack Web Design & Copy

I designed the full WiX website for The Lash Pack quarterly subscription box for lash artists, including the full copy.

https://www.thelashpack.co.uk/

Maca Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the maca one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Maca.html

Honey Powder Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the honey powder one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Honey_Powder.html

Goldenberries Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the goldenberries one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Goldenberries.html

Nopal Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the nopal one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Nopal.html

Turmeric Superfood Description

Superfood Ingredients stock a range of healthy foods that they retailer to manufacturers. Each product they stock has a webpage outlining the health benefits, history and origin of the food. I have written a number of these for the company, including the turmeric one linked here.

http://www.sfisuperfoods.com/superfood-ingredients-Turmeric.html

A Comprehensive Guide to Hair Loss and Hair Prothesis Options

This article takes a look at the common causes of hair loss, with a particular focus on alopecia. It then goes on to discuss the different prosthesis options depending on the severity and extent of hair loss.

https://intriguinghair.com/index.php?route=simple_blog/article/view&simple_blog_article_id=23

Experience

Freelance Writer

I work with a range of clients, from beauty brands to blog owners, to craft content for their companies. This includes blog posts, articles, infographics, social media images and product descriptions.

Company: Self-Employed

I worked there from 6/2017 until now

Content I Write

Ideas and Pitches I Wrote

# Stress-Busting Ways To Put a Spring in Your Step

Stress is a hot topic at the moment, with self-love and wellness practices gaining more and more popularity it's clear that many of us deal with stress. As we are entering the spring period, the title is a play on words to give stress-busting tips that are practical and effective. One of the ways will link to supplementing with your Goodbye Stress gummies. Overall, there will be 5-10 tips outlined in this article, totalling around 500-750 words.

Content type: Blog Post

Links:

# Ways To Track Your Water Intake

Ensuring that we're staying hydrated throughout the day can prove challenging for many of us. From knowing how much we should drink to keeping on top of our regular intake. This article would explore ways to stay accountable, such as using a habit tracking app, using bands on bottles that signify the number consumed etc.

Content type: Blog Post

Links:

5 Refreshing Drink Recipes To Stay Hydrated All Summer

In the warmer weather, we often turn to refreshing drinks to cool us down. However, many of the commercial products available are full of sugar and aren't always satisfying our hydration needs. This article would give recipes that incorporate Liquid I.V. into refreshing summer drinks. Including: a chia seed based recipe, smoothie, iced tea, juice infusion & lemonade.

Content type: Blog Post

Links:

How Your Diet Could Be Contributing To Your Dehydration

A look at common foods and drinks found in a Western diet and how these can cause hydration issues. The article will also explore diet alternatives and ways to safely keep consuming these foods in moderation.

Content type: Blog Post

Links:

How to use Tech to Improve Your Mind & Body

Technology helps us to stay on track, it's a convenient and accessible way to keep on top of goals as well as holding us accountable (through charts/graphs and notification reminders). This blog post would take a look at at-home tech products that allow us to have more insight and control over our mental and physical health. This would include products from your own range as well as discussing popular apps, such as Headspace & Calm as well as habit and fitness tracking.

Content type: Blog Post

Links:

# Developmental Signs That You Baby is Healthy

Whether a first-time parent or not, knowing that your baby is developing at a healthy and normal rate is a reassuring sign. However, not all of us know what this means. This article would take a look at the important signs to look for in around the first 12 months of a baby's life to keep tracking baby development. This would incorporate your baby weighing scales for monitoring weight, as well as identifying signs for sensory development and more.

Content type: Blog Post

Links:

How Accountability Keeps You on Track With Your Fitness Program

Accountability can come in many forms, however, accountability partners are often seen in the fitness industry. Whether that's a workout buddy or a personal trainer, having someone else there during sessions acts as an added motivator to staying on track with fitness goals. This article would explore this concept looking at the pros of training with someone, including team mentality, personalized programmes (in the case of a personal trainer) and more.

Content type: Blog Post

Links:

5 FODMAP Friendly Ice Cream Based Desserts

As a FODMAP friendly product, this article would give 5 dessert recipes that incorporate each one of your 5 flavors. For example, a buckwheat crepe & ice cream dessert, a strawberry crumbles with ice cream and more.

Content type: Blog Post

Keywords: 500-750

Links:

Bridging the Gender Gap One Scoop At a Time

International Women's Day is approaching on March 8th with the theme of #BalanceForBetter - calling for a gender balanced world. As a women-owned business, this article would focus on your story and empowering your team and other women in business.

Content type: Blog Post

Links:

# Stress-Busting Ways To Put a Spring in Your Step

Stress is a hot topic at the moment, with self-love and wellness practices gaining more and more popularity it's clear that many of us deal with stress. As we are entering the spring period, the title is a play on words to give stress-busting tips that are practical and effective. One of the ways will link to supplementing with your Goodbye Stress gummies. Overall, there will be 5-10 tips outlined in this article, totalling around 500-750 words.

Content type: Blog Post

Links:

How Your Diet Could Be Contributing To Your Dehydration

A look at common foods and drinks found in a Western diet and how these can cause hydration issues. The article will also explore diet alternatives and ways to safely keep consuming these foods in moderation.

Content type: Blog Post

Links:

How Accountability Keeps You on Track With Your Fitness Program

Accountability can come in many forms, however, accountability partners are often seen in the fitness industry. Whether that's a workout buddy or a personal trainer, having someone else there during sessions acts as an added motivator to staying on track with fitness goals. This article would explore this concept looking at the pros of training with someone, including team mentality, personalized programmes (in the case of a personal trainer) and more.

Content type: Blog Post

Links:

Recommendations

Friendly, approachable and I highly recommend.

Michaela has done a lot of projects for me now. She's very approachable and very friendly. If I'm stuck on how to express things then she gives suggestions and help. I know if I need anything doing then I can just message her and tell her what ideas I have and she always delivers. Her work is exemplary and she delivers in a timely manner and I really can not recommend her enough. She will make tweaks if you need and she is the person I always go to when I need any work doing. Thank you Michaela!

Angelina Salacinski, Lash Factor

A pleasure to work with!

“Michaela has been an absolute pleasure to work with! She played an instrumental part in our rebranding and social media strategy and continues to be an integral member of the team. As well as her great communication skills and attention to detail, she’s highly motivated and has a strong work ethic. Can’t recommend and thank her enough!”

Luke Jones, HERO Movement