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nDash Writer Profile for Patricia (McDonough) Salem

Patricia  (McDonough) Salem

Headline

Writer specializing in the equine industry. Cover int'l competition for the FEI, write content for equine businesses.

About Me

I am here to help freelance clients tell their stories and navigate what can be overwhelming transitions, whether that's growing a business, rehoming rescue horses, or launching a new product. I create outstanding web content for the equine industry, making complex material accessible to lay audiences and providing engaging, entertaining information for readers. I also cover World Cup competition for the FEI on their global website. I've been paid to write in different fields for over 30 years, and in the last five years, I've composed hundreds of articles and blog posts and been the ghostwriter for eleven ebooks in the veterinary, health, and wellness fields. Having lived until recently in Mexico, I also write occasionally on travel and expat living. After working in the pharmaceutical field managing trauma and surgical center accounts in anti-infectives, I trained and practiced as an equine sports massage therapist. I have served on the Board of Directors for the San Diego Chapter of the California Dressage Society and worked as a scribe and ring steward in many dressage shows. I currently write for numerous equestrian clients around the globe, and I have been published in The Huffington Post, Fatherly, Pryme Magazine, The Baja Times, The Baja Review, Wisconsin State Journal, and Wisconsin Trails Magazine, among others. 

Industries I Write About

Veterinary

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Medical Practice

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Sports

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My Writing Samples

Madden Takes Home Gold for USA in Paris

Coverage of the Longines FEI World Cup Jumping Finals 2018, Paris

https://www.fei.org/stories/madden-takes-home-gold-usa-paris

Graves Beats Werth in First Round of Finals

Coverage of the FEI World Cup Dressage Finals 2018, Paris (Dressage Grand Prix)

https://www.fei.org/stories/graves-beats-werth-first-round-finals

Creating a Fantastic Freestyle

How dressage freestyle programs are designed and choreographed at the international level of competition

https://www.fei.org/stories/freestyle-dressage-choreography

It's All About the Future: Paul Nicholls' Secret to Success

Profile of British Thoroughbred racehorse trainer Paul Nicholls

http://jpfestival.com/paul-nicholls/future-paul-nichollss-secret-success

The Dark Side of Being a Horse in America

A look at horse slaughter in the US based on personal experience with a horse rescue organization

http://prymemag.com/science-technology/2016/09/27/dark-side-horse-america-horse-slaughter-politics-change/

Clostridial Colitis

An overview of equine clostridial colitis, part of an online reference library for veterinarians

https://docs.google.com/document/d/1ErWbCjhI3HWJW9and8Aw7QZvti7vcSIgzJtkFHuSI7M/edit?usp=sharing

All Better Now

Press release for launch of new equine health product

https://docs.google.com/document/d/1vdSzn1eJppG8FVcfirpLx7HD4RnR9AwFNkl4FmSZb9M/edit?usp=sharing

Love Affair With Your Snooze Button? The Benefits of Waking up Early

Article on the advantages of rising early and how to improve sleep hygiene

http://prymemag.com/health-wellness/health/2016/09/21/love-affair-snooze-button-benefits-waking-early/

The Expat Guide to Panama City

An introduction to Panama City, Panama, for prospective expatriates

https://vivatropical.com/panama/expat-guide-to-panama-city

Experience

Writer

Write nonfiction web content for all types of businesses, with a focus on equestrian topics. Integrate keywords as required and develop article ideation with clients. Formats include: blog posts, articles, newsletters, ebooks, press releases, webpage content, social media posts, fundraising appeals, and product descriptions. Perform proofreading and editing services. Past related experience: - Book editing as the office manager of a small consulting organization - Development and public relations for a ballet company - Marketing for a symphony orchestra and opera company - Marketing for an architectural firm specializing in historic renovations and healthcare facilities - English/writing/ESL tutor for students from grades one through college level

Company: Self-employed

I worked there from /2013 until now

Equine Sports Massage Therapist

Perform equine sports massage services for horses in all riding disciplines, especially dressage, hunter-jumper, and Thoroughbred racing/OTTB. Work with veterinarians and other equine health professionals to develop horse rehabilitation and training plans. Conduct demonstrations and educational sessions on equine health. Past related experience:- Ring steward and scribe for dressage shows

Company: Self-employed

I worked there from 4/2010 until now

Content I Write