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nDash Writer Profile for Heidi Lang

Heidi Lang

Headline

Freelance Content Writer

About Me

B2C content writer with healthcare technology background and SEO experience

Industries I Write About

Medical Device

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Consumer Electronics

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Research

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Leisure & Travel

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Retail

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My Writing Samples

The First Steps: A Guide to Cochlear Implants

B2C pre-sales brochure targeting adults who are candidates for a cochlear implant

https://www.heidilangwrites.com/work/b2c-content-2

SONNET CI and EAS Audio Processors Quick Guide

B2C technical guide with concise instructions for operating, troubleshooting, and maintaining a cochlear implant audio processor

https://www.heidilangwrites.com/work/technical-writing

It's Your Moment

Benefits-focused B2C product landing page written for the international launch of a cochlear implant audio processor

https://www.heidilangwrites.com/work/b2c-copy

Windows on the World Essay

Micro essay written for The Paris Review Daily's Windows on the World writing contest

https://www.heidilangwrites.com/work/micro-essay

Experience

Freelance Writer

Company: Freelance

I worked there from 4/2018 until now

Social/Clinical Research Specialist

• Coordinated federally funded hearing research projects • Edited scientific manuscripts and federal grant applications for usage, clarity, and technical consistency • Managed laboratory data collection calendars • Ensured compliance with HIPAA guidelines and Institutional Review Board protocol • Assisted with data analysis using MS Excel and MATLAB • Presented data at 2017 Annual Scientific and Technology Conference of the American Auditory Society

Company: University of North Carolina at Chapel Hill School of Medicine

I worked there from 1/2017 until now

Marketing Manager-Copywriter

• Developed creative briefs and concepts • Wrote website and email copy, press releases, B2B conference presentations, video scripts, and B2C product brochures and technical guides • Managed revision and restructuring of company website • Coordinated implementation of new website content in collaboration with Website Team and Graphic Design Team • Maintained compliance with FDA regulations and Conformité Européenne regulations for products and medical procedures messaging

Company: MED-EL

I worked there from 2/2014 until 9/2015

SEO Specialist

• Developed content strategies for portfolio of 60 niche websites • Tracked page views, impressions, bounce rates, and other performance metrics using Google Analytics and SEMRush • Performed keyword research with Google Keyword Planner and Wordtracker to identify user intent and market trends

Company: Hayneedle

I worked there from 5/2012 until 1/2014

Content I Write