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nDash Writer Profile for Katherine Gustafson

Katherine Gustafson


Freelance writer and editor

About Me

I write for and about mission-driven changemakers – helping them communicate their inspiration and purpose with clarity and authenticity. 

In serving more than 40 clients over a decade as a freelance writer, I have honed exceptional skill in channeling visionaries’ voices to help them reach and motivate their customers and other audiences.

I specialize in content marketing, thought leadership, ghostwriting, and grant writing for:

• Meaning-centered businesses like B Corps and social entrepreneurs

• Disruptive innovators like B2B SaaS, fintech, and healthIT enterprises

• Companies exploring an emerging trend or other change that affects their industry

• Nonprofits in dynamic fields like environment, women’s issues, and microfinance

I am professional, reliable, easy-to-work with, and thrilled to use my writing skills on behalf of big-thinking, passionate people.

Industries I Write About

Financial Services

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Architecture & Planning

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Computer Software

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Hospital & Health Care

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Food & Beverages

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Wine & Spirits

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Renewables & Environment

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Venture Capital

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Marketing & Advertising

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My Writing Samples


A portfolio of my work on a range of topics



Writer and Editor

Write and edit a range of materials for a wide variety of corporate, startup, and nonprofit clients, and publish articles online and in print outlets. Author of CHANGE COMES TO DINNER (St. Martin's, 2012)

Company: Self-Employed

I worked there from /2004 until now

Content I Write

Ideas and Pitches I Wrote

How To Avoid the Startup 'Cultural Chasm’

Most startups run into problems in years three and four, with staff becoming unsatisfied and unmotivated--a phenomenon called the 'cultural chasm.' Founders of rapidly growing startups often focus on pressing management needs and fail to prioritize company culture and staff engagement. This article will discuss how startups can be on guard against the cultural chasm from the beginning by investing in culture early on, prioritizing transparency, and recognizing employees’ contributions.

Content type: Blog Post


How to Do Service Learning Right

Most schools that offer service-learning opportunities are doing it wrong. Service learning is a structured approach to experiential education that goes far beyond simple volunteer work. Quality service learning programs impart the leadership skills needed to ameliorate specific issues in students' communities. Highlighting Knovva's Social Innovation Program, this white paper will unpack what real service learning looks like and give educators specific guidance on how to do it successfully.

Content type: Whitepaper


7 Ecommerce Sellers' Common Misconceptions About Sales Tax

Online sales are all tax-free. I only need to charge tax to buyers in my home state. Shipping charges are tax-exempt. These are just a few of the many misperceptions ecommerce sellers have about sales tax law. With federal nexus law under review by the U.S. Supreme Court, it's more important than ever for small businesspeople to understand how to manage sales tax and what they may be doing wrong. This blog post will advise a broad audience of retailers on why proper tax accounting is essential.

Content type: Blog Post


What Is Nexus and How Does it Affect Your Business?

The question of whether a business needs to charge and remit sales tax in states outside their home state, an issue called nexus, is one of the most confusing topics in the business world. It is only about to get more so with the U.S. Supreme Court's decision on the issue this summer, which may create a sweeping change in how businesses are required to handle sales tax. This blog post will give an overview of the topic, the changes on the horizon, and how companies can ensure compliance.

Content type: Blog Post


In Businesses Where Returns Are Central, Logistics Must Be Too

For an ever-growing collection of companies using the "try before you buy" model, returns are a central element of business operations. One big logistical advantage of this arrangement is that it obviates the need to approve returns and refund customers’ money, which is one of the more time- and energy-consuming parts of managing returns. This blog post will unpack the advantages of this model and quote industry experts on how to take advantage of its efficiencies.

Content type: Blog Post