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nDash Writer Profile for Rebekah Villon

Rebekah Villon

Headline

About Me

I come to freelance writing from a background in advertising and video and animation production management, and am Hubspot Content Marketing certified.

I have unique insights into how brands can leverage production budgets and distribution channels for the best results. As a freelance writer, my most popular pieces are case studies and analysis of ads, campaigns, and messaging, as well as project management principles and strategies. I also do a lot of copywriting for businesses, developing the voice and POV of a brand as expressed on their website, social media, marketing materials, etc.

I am honored to have excellent client relationships, and I am responsive, reliable, and versatile as a writer. Currently my agency clients have me ghostwriting for different B2C blogs in a variety of industries, including design, travel, fitness, and consumer products.

Industries I Write About

Animation

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Marketing & Advertising

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Media Production

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Translation & Localization

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Leisure & Travel

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My Writing Samples

Brilliant Branded Content: The Fearless

A post I wrote on my own blog about the BBC Winter Olympics spot "The Fearless", from Nexus Studios. I take a look at why 2D animation and the abstracted, graphic style were a great fit for the message.

https://inboundinsights.wordpress.com/2018/02/04/brilliant-branded-content-the-fearless/

Stop the Line: No Compromise on Quality

I've written several posts for the Kanbanize blog, mostly on Lean principles and Lean management in practice.

https://kanbanize.com/blog/stop-the-line/

Organic is Back from the Dead

A post I wrote about advantages of organic vs. sponsored content in social media marketing, particularly in light of recent Facebook algorithm changes.

https://www.frizbee.com.au/2018/03/organic-is-back-from-the-dead/

Azure Functions, Internet of Things, and the Future of Business Intelligence

A blog post I wrote about Azure Functions and how they can be used in IoT applications

https://www.aureustechsystems.com/blog/azure-functions-internet-of-things-and-the-future-of-business-intelligence

Experience

Freelance Writer

Freelance writer and content creator working either directly, with my own clients, or through intermediate websites for 5+ years.

Company: Self employed

I worked there from 5/2013 until now

Freelance Animation and Post-Production Producer

Independent media project manager and producer for a variety of advertising, entertainment, and interactive projects.

Company: Self-employed

I worked there from 6/2011 until now

Content I Write

Ideas and Pitches I Wrote

Peace at Work

There are a number of studies on the loss of productivity due to the distractions of an open-plan workspace and constantly active technology. Science and productivity experts agree that employees are more productive if they take short breaks to reduce stress, limit distractions, and refocus their thoughts. Meditation and mindfulness in the workplace can also promote creativity, sparking innovation in a company.

Content type: Blog Post

Links:

The Most Important Metric You Aren't Tracking: Customer Success

More and more inbound marketers are realizing that customer success is tightly integrated with marketing success, and yet often isn't tracked as a crucial metric. All too often, KPIs are determined by the goals of the company and leadership. But are you measuring the success of your customers? Customer success is crucial for the long-term success of a business, and tracking customer success as a KPI is a powerful way to grow loyalty and revenue.

Content type: Blog Post

Links:

The 5 Videos Every Product Needs

Every product needs a teaser/beauty shot, a demo video, features & benefits, product comparison, and a strong CTA. The different focus videos can be long or short, and can be combined & mixed and matched for different audiences, channels, and marketing campaigns. A well-planned production can capture all the footage for all these video segments, and then be deployed in multiple configurations in post-production, maximizing the value of the production investment.

Content type: Blog Post

Links:

Why Animation is the Perfect Choice for Marteting Videos

Animation communicates essential information quickly and clearly without unnecessary detail. Product features can be showcased at any scale and level of detail. Animation is visually appealing and easily localized, transcending language and culture. It's a fantastic way to reach any audience with a marketing message.

Content type: Blog Post

Links:

eLearning is integral to successful company culture

Ongoing investment in employee learning and development is not simply a tool to boost retention, or cultivate talent. It's the crucial intersection where an employee's personal goals and aspirations align with company goals and objectives. It's the tool that allows a company and their employees to grow together, in the same direction, united by the same vision.

Content type: Blog Post

Links:

Sources of Video Content: More Options than You Think

The blog post/article will be aimed at marketing managers who know they need video content, but aren't sure what they could shoot. Perhaps their CEO is camera-shy. Suggestions: interview designers, salespeople, front-line staff who are passionate about the work. Shoot events that your company sponsors/participates in. Leverage high-quality product photography and infographics, etc. Sources for good video content are all around you.

Content type: Blog Post

Links: