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nDash Writer Profile for Alice Lesch Kelly

Alice Lesch Kelly

Headline

Freelance Content Marketing Writer ~ Sponsored Content Writer ~ Health Writer ~ Ghostwriter ~ Feature Writer

About Me

I work with people, organizations, publications, and brands that wish to build relationships with their audiences by creating valuable content that motivates them to take positive action. Using expert information, inspiring stories, and smart advice, I meet audiences where they are and give them the tools they need to improve their lives. Trained as a journalist, I understand the profound power of storytelling. And I know how to create compelling content that informs, engages, and builds trust. Even now, in an age in which we are bombarded with information, excellent writing commands attention. I create successful content for a wide range of clients (corporate, nonprofit, agency, media). I also work with individual subject-matter experts, physicians, and business leaders who seek to expand their platforms and connect with their audiences via a published book.

Industries I Write About

Health, Wellness & Fitness

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Consumer Goods

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Consumer Services

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My Writing Samples

Why the Mental Load on Working Mothers is Only Getting Worse

Sponsored article for the Boston Globe BrandLab, sponsored by Bright Horizons Family Solutions.

http://sponsored.bostonglobe.com/bright-horizons/will-todays-working-mom-ever-get-relief-from-parentings-mental-load/

Primary Care: A Healthcare Solution we Can't Afford to Ignore

Sponsored article for the Washington Post BrandStudio, sponsored for Family Medicine for America's Health

http://www.washingtonpost.com/sf/brand-connect/health-is-primary/a-healthcare-solution-we-cant-afford-to-ignore/

What Causes Adult-Onset Asthma?

Blog for a private medical office.

https://www.joselvaldezmd.com/blog/new-blog-coming-soon

Give New Life to Old, Cherished Gemstones

Sponsored article for the Boston Globe BrandLab, sponsored by Joseph Gann Jewelers of Boston

http://sponsored.bostonglobe.com/joseph-gann-jewelers/new-life-to-old-gemstones/

Professional Presence on the Go

Article for Vistaprint's small business information center

https://www.vistaprint.com/hub/professional-presence-service-sales?utm_source=browser&utm_medium=push_notification&utm_campaign=PushCrew_notification_1495562684&_p_c=&rd=1&GP=05%2f22%2f2018+14%3a37%3a06&GPS=5033042887&GNF=0

Experience

Freelance Content Marketing Writer ~ Sponsored Content, Branded Content, Consumer and B2B

I help clients create content that adds value to their readers' lives through engagement, awareness, and inspiration. CLIENTS/BRANDS: Boston Globe BrandLab, Washington Post BrandStudio, Pace Communications, Vistaprint, the Hired Pens Agency, Spirit of Women Agency, Imagination Agency, Wells Fargo Advisors, AARP, Eversource, Mass Save, Bright Horizons, LG, Primark, Wiley Educational Publishers, Curves Fitness, and Robin Wilson Home. SPECIALTY AREAS: Small business, kitchen design, innovative kitchen appliances, jewelry, energy efficiency in the home, careers, employed mothers, personal development, aging and retirement planning, higher education, retail, personal finance, restaurant business, philanthropy, parenting, and the arts. DELIVERABLES: Articles, sponsored content, branded content, radio scripts, blogs, books, quizzes, web content, and recipes procured from chefs and recipe developers. WHAT YOU CAN EXPECT: Great results with no drama. My reader-focused, call-to-action content is carefully researched, well-written, effective, and delivered on time. It is customized for consumer, professional, or business audiences.

Company: ALK Content Marketing

I worked there from /1998 until now

Freelance Health Writer ~ Health, Mental Health, Women's Health, Nutrition, Wellness

My content helps readers improve their health, change their health behaviors, reduce their risk of disease, and educate themselves about healthy living. BRAND AND AGENCY CLIENTS: March of Dimes, AARP, American Cancer Society, Health Media Network, Remedy Health Media, Pace Communications, Weight Watchers, Johns Hopkins School of Medicine, Family Medicine for America's Health, Blue Cross Blue Shield, Johnson & Johnson, Quest Diagnostics, and Weill Cornell Medical College. MEDIA CLIENTS: Magazines (including MORE, Shape, Self, Fit Pregnancy, Women's Day, Good Housekeeping, Yoga Journal, and many others), newspapers (New York Times, Los Angeles Times, Washington Post), digital platforms (WebMD, iVillage, Lifescript, Weight Watchers, dLife, Oral Care and Health Daily, and Discovery Health). SPECIALTY AREAS: Cardiovascular health, diabetes, cancer, pregnancy, infertility, nutrition and healthy eating, weight control, mental health, mind/body health, fitness, HIV prevention, age-related health, allergies, celiac disease, dental health, dermatology, and environmental influence on health. DELIVERABLES: Articles, blogs, radio scripts, books, quizzes, ebooks, web content, white papers, and learning modules. WHAT YOU CAN EXPECT: Great results with no drama. I meet readers where they are, without judgment, and offer clear information, practical advice, meaningful encouragement, and a supportive tone. Content is meticulously researched, well-written, and delivered on time. Interviews with physicians, researchers, and subject-matter experts add context and authority; interviews with patients provide inspiring narratives that energize readers.

Company: ALK Health Content Solutions

I worked there from /1998 until now

Freelance Health Content Writer, Blogs

Create blogs and other digital copy for one of the fastest growing software-as-service healthcare marketing start-ups in North America. Clients include individual healthcare providers and medical practices. SEO content informs consumers about healthcare topics related to the providers' specialty areas. Content is written in a conversational, supportive tone that reflects the voice and priorities of the provider and offers relevant calls to action. SPECIALTY AREAS: Primary care, obstetrics and gynecology, infertility, dentistry, dermatology, asthma and allergies, and infectious diseases.

Company: PatientPop Inc.

I worked there from 4/2018 until now

Freelance Health Content Writer

Write and edit tablet copy, brochures, physician-facing wallboards, patient-facing wallboards, mini-mags, and other content for the fastest growing digital point-of-care media company in the U.S. SPECIALTY AREAS: Arthritis, HIV, hepatitis, healthy living, asthma/allergies, diabetes, cardiology, and oncology.

Company: Health Media Network

I worked there from /2014 until now

Book Collaborator: Writer, Editor, Ghostwriter, Writing Coach, Publishing Consultant

I work with subject-matter experts, physicians, psychologists, and business leaders to create successful books and book proposals. Working closely with authors (or not so closely, if they prefer) I help them craft their message, share their expertise, package their advice, and tell their stories in their own unique voice. I also help them connect with agents and publishers, explore publishing options, and build their personal brand and platform. Some of my books include: • The Lose Your Belly Diet (NYT #1 Bestseller). By Travis Stork, M.D., host of the Emmy Award-winning TV show, The Doctors (Ghost Mountain, 2017) • Mejora Tu Salud de Poquito a Poco (Booklist #1 Bestseller). By Dr. Juan Rivera, medical director and host at Univision TV (Random House, 2016) • Clean Design: A Guide to Eco-Friendly, Health-Conscious Design. With Robin Wilson, CEO of Robin Wilson Home (Greenleaf, 2015) • The Doctor on Demand Diet. With Melina Jampolis, M.D., diet/fitness specialist for CNNHealth (Ghost Mountain, 2015) • Uncovering Happiness: Overcoming Depression with Mindfulness and Self-Compassion. By Elisha Goldstein, Ph.D., co-founder of the Center for Mindful Living in Los Angeles (Atria, 2015) • The Doctor's Diet (NYT #1 Bestseller). By Travis Stork, M.D. (Ghost Mountain, 2014) • Healthy Mom, Healthy Baby: The March of Dimes Pregnancy Guide. With Siobhan Dolan, M.D. (HarperOne, 2013) • The Omni Diet (NYT Bestseller). By Tana Amen, R.N. (St. Martin’s Press, 2013) • Balance Your Life, Balance the Scale. By Jennifer Tuma-Young, Brand Ambassador, Curves Fitness (HarperOne, September 2012) • Be Happy Without Being Perfect. With Alice Domar, Ph.D., director of The Domar Center for Mind/Body Health (Crown, 2008) • Pregnancy: Your Week-by-Week Guide. By Laura Riley, M.D., Mass General Hospital (Meredith, 2006) • Healthy Eating During Pregnancy. By Laura Riley, M.D. (Meredith, 2006) • Conquering Infertility. With Alice Domar, Ph.D. (Viking, 2002)

Company: ALK Books

I worked there from /2001 until now

Freelance Feature Article Writer

My feature articles have appeared in more than 50 magazines and newspapers, including the New York Times, the Los Angeles Times, the Boston Globe, MORE, Woman's Day, Good Housekeeping, Shape, Fit Pregnancy, Eating Well, Reader's Digest, Prevention, Health, Self, Martha Stewart Living, VIV Mag, Parents, Parenting, Weight Watchers, Glamour, Redbook, Yoga Journal, Natural Health, Marie Claire, Boston Home & Garden, Arthritis Today, and O, The Oprah Magazine.

Company: ALK Communications

I worked there from /1998 until now

Content I Write