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nDash Writer Profile for Claire Wallace

Claire Wallace

Headline

Digital Content Writer & Strategist

About Me

I'm a wholistic digital marketer who believes in the power of words. I’ve collaborated with respected outdoor and athletic brands, banking industry leaders, and bootstrapped start-ups to create digital campaigns that deliver results. 

With content, I help brands grow their digital presence, differentiate themselves in crowded spaces, earn the devotion of existing customers, and win over new ones. I consume press from a variety of sources (Bloomberg Businessweek, The New York Times, WGSN, FiveThirtyEight, The Cut) to ensure I'm up to date on national and global trends.

I'm a former DI lightweight rower (On Wisconsin!), an endurance runner, and an unapologetic corgi keeper.

Industries I Write About

Apparel & Fashion

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Health, Wellness & Fitness

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Marketing & Advertising

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Retail

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Sporting Goods

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My Writing Samples

The Last City Sports Email

How I pulled together the last email sent by 32-year-old sporting goods retailer City Sports.

https://clairewallace.co/blog/the-last-city-sports-email

Polartec Picks: 5 Functional Spring Styles

A blog piece for Polartec, the textile manufacturer, highlighting five new Spring '18 apparel pieces made with Polartec fabrics.

http://scienceoffabric.com/5-polartec-functional-spring-styles/

5 Questions to Ask Your Next E-Commerce Agency

This piece is part of a "5 Questions" series by Agency Spotter, a vertical creative agency search engine. The goal was to help educate mid-level brand marketers on how to select the right creative agency for a specific project.

https://co.agencyspotter.com/5-questions-ask-ecommerce-agency/

Experience

Founder

Digital marketing consultancy focused on helping outdoor, athletic, and natural consumer goods brands build and expand their digital presence.

Company: Claire Wallace Consulting

I worked there from 5/2018 until now

Digital Marketing Manager

Managed digital marketing efforts, including social media, email, content marketing, and SEO, for this 100+ year-old textile manufacturer and innovator.

Company: Polartec

I worked there from 8/2016 until 5/2018

Email Marketing Manager

Oversaw direct mail initiatives (both digital and print) for Eastern Bank's in-house technology incubator. Laid out campaign strategy, wrote email copy, A/B tested content and timing,

Company: Eastern Labs

I worked there from 12/2015 until 8/2016

Digital Marketing Manager

Managed digital marketing strategy for a 26-store omnichannel retailer, including email marketing, content strategy, social media, SEO, SEM, loyalty program, and the citysports.com user experience. Note: City Sports filed for bankruptcy in October 2015.

Company: City Sports

I worked there from 8/2015 until 12/2015

Marketing & Content Manager

Lead marketing strategist for a start-up focused on revolutionizing creative agency search. Managed email campaigns, revamped social media presence, wrote original content for the company blog.

Company: Agency Spotter

I worked there from 2/2014 until 2/2015

Content I Write