nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Claire Wallace

Claire Wallace


Digital Content Writer & Strategist

About Me

I'm a wholistic digital marketer who believes in the power of words. I’ve collaborated with respected outdoor and athletic brands, banking industry leaders, and bootstrapped start-ups to create digital campaigns that deliver results. 

With content, I help brands grow their digital presence, differentiate themselves in crowded spaces, earn the devotion of existing customers, and win over new ones. I consume press from a variety of sources (Bloomberg Businessweek, The New York Times, WGSN, FiveThirtyEight, The Cut) to ensure I'm up to date on national and global trends.

I'm a former DI lightweight rower (On Wisconsin!), an endurance runner, and an unapologetic corgi keeper.

Industries I Write About

Apparel & Fashion

Find writers and ideas in this industry

Health, Wellness & Fitness

Find writers and ideas in this industry

Marketing & Advertising

Find writers and ideas in this industry


Find writers and ideas in this industry

Sporting Goods

Find writers and ideas in this industry

My Writing Samples

The Last City Sports Email

How I pulled together the last email sent by 32-year-old sporting goods retailer City Sports.


Polartec Picks: 5 Functional Spring Styles

A blog piece for Polartec, the textile manufacturer, highlighting five new Spring '18 apparel pieces made with Polartec fabrics.


5 Questions to Ask Your Next E-Commerce Agency

This piece is part of a "5 Questions" series by Agency Spotter, a vertical creative agency search engine. The goal was to help educate mid-level brand marketers on how to select the right creative agency for a specific project.




Digital marketing consultancy focused on helping outdoor, athletic, and natural consumer goods brands build and expand their digital presence.

Company: Claire Wallace Consulting

I worked there from 5/2018 until now

Digital Marketing Manager

Managed digital marketing efforts, including social media, email, content marketing, and SEO, for this 100+ year-old textile manufacturer and innovator.

Company: Polartec

I worked there from 8/2016 until 5/2018

Email Marketing Manager

Oversaw direct mail initiatives (both digital and print) for Eastern Bank's in-house technology incubator. Laid out campaign strategy, wrote email copy, A/B tested content and timing,

Company: Eastern Labs

I worked there from 12/2015 until 8/2016

Digital Marketing Manager

Managed digital marketing strategy for a 26-store omnichannel retailer, including email marketing, content strategy, social media, SEO, SEM, loyalty program, and the citysports.com user experience. Note: City Sports filed for bankruptcy in October 2015.

Company: City Sports

I worked there from 8/2015 until 12/2015

Marketing & Content Manager

Lead marketing strategist for a start-up focused on revolutionizing creative agency search. Managed email campaigns, revamped social media presence, wrote original content for the company blog.

Company: Agency Spotter

I worked there from 2/2014 until 2/2015

Content I Write