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nDash Writer Profile for Desiree Grosman

Desiree Grosman

Headline

CapitalCopywriter.com

About Me

Hello, I'm Desiree but my family calls me "Plumberina!"

I'm a So Cal girl who loves writing and classic cars. I specialize in writing B2C marketing materials for the skilled trades.

Growing up in a family of tradesmen, I was instilled with an appreciation for the skilled trades. Naturally, I found a passion in helping family-owned, local trade businesses grow through marketing. ​

If you're anything like the tradesmen in my family, then you don’t have time to:

Some of the business owners in my family didn't want or understand the need for having this content for their customers. But in today's internet-centric world, great copy is a necessity! I created some copy for them to use, and both of our businesses grew from there! ​

If you want to increase your revenue and connect with your customers, get in touch!

Industries I Write About

Building Materials

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Automotive

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Business Supplies & Equipment

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Mining & Metals

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My Writing Samples

List Article

This is an article I contributed to Hotcars.com, an online car publication. My article received over 800,000 views in less than 30 days.

https://www.hotcars.com/14-weird-cars-michael-jackson-owned-5-others-he-could-have/

Email Marketing

This is a sample of a summer-themed email sales letter. The letter, is also easily converted for direct mail.

https://docs.wixstatic.com/ugd/738ba3_4b13b2753d944b3d9ba011d08c843888.pdf

Advertisement

One page sample advertisement for Airgas.

https://www.capitalcopywriter.com/samples?lightbox=dataItem-ji3jhce35

Advertisement

One page advertisement for Rogue Fabrication.

https://docs.wixstatic.com/ugd/738ba3_4e3c2b4f75fe4f12a553aff4e1c91b37.pdf

Walking Acres Horse Facility Website Copy

This is website copy I wrote for the "Lessons" page for a horse training and boarding facility.

https://docs.wixstatic.com/ugd/738ba3_714d484c80394601a41a144d68a3e9a7.pdf

Blog Post Urban Solar

This is a blog post written for Urban Solar. I contribute weekly to their website's blog.

https://urbansolar.com/transparent-future-solar/

Experience

Hotcars Article Writer

Company: Valnet

I worked there from 5/2018 until now

Copywriter

Words that sell, for the skilled trades.

Company: Capital Copywriter

I worked there from 12/2017 until now

Content I Write

Ideas and Pitches I Wrote

Cook Up A Successful App Strategy

Restaurant apps are becoming increasingly popular for incentivizing customers and extending your restaurant's brand. There are some app features that are more effective in providing value and fulfilling your customer's needs. This blog post will be a "recipe" for app success, utilizing the benefits of Boelter Blue's marketing app. The recipe will help restaurant owners decide on the app features that are best for their brand, and will motivate customers to return again and again.

Content type: Blog Post

Keywords: restaurant apps,food delivery apps,food apps,no wait app,food tracker app

Links:

How To Pick The Best Toyota For Your Family

Buying a car is one of the biggest purchases you will make, and it's important to keep everyone in the family in mind when making your decision. Is your family adventurous and outdoorsy? Do you have to commute to soccer practices and dance recitals? Do you road trip during summer vacation? Toyota offers a multitude of vehicles for families in all walks of life, and this blog post will help consumers decide which Toyota vehicle is the right fit. (Topics: safety, size, value and reputation)

Content type: Blog Post

Keywords: toyota highlander,toyota camry,toyota dealer,toyota 4runner

Links:

Don't Let Customers Idle, Keep Them Informed!

One of the biggest challenges small repair shops face is locating quality parts in a timely manner. It can be difficult to track down necessary parts for older or rarer vehicles, and new tariffs have increased this challenge. You can provide a better customer experience and solve American impatience with simple communication. Mobile Manager Pro is the best way to keep your customers in the loop and overcome the silence that makes customers uneasy.

Content type: Blog Post

Keywords: auto repair shop,mechanic shop,auto body parts

Links:

Better Barn: Excelling At Horse Boarding & Training

The lesson is planned, the horse is saddled, the arena is ready, and your student is a no-show. Most people get into training and boarding for the love of the animals, and often overlook the business end of the barn. Promoting your software requires a writer with industry knowledge and personal experience; someone who grew up on a 20 acre horse ranch and was involved in 4-H, CMO rides & open shows. I'm a copywriter who comes from the horse world. Lets talk about targeted writing for your brand!

Content type: Blog Post

Keywords: barn management,boarding stables,horse training

Links:

Prepping For Your Remodel: A Guide To Living In The Construction Zone

Giving your home a new look is an exciting endeavor with substantial reward, but it's also a major undertaking. The renovation process can take anywhere from a few weeks to several months. During this time, your life will be turned upside down. Updating your bathroom? Prepare to have the whole family lining up for the one available shower. Giving your kitchen a facelift? Get well acquainted with your local takeout restaurants. This blog will cover several tips on how to thrive in a remodel.

Content type: Blog Post

Keywords: kitchen remodel,remodeling,home renovation,basement finishing

Links:

Maximize The Life Of Your DPF

With strict emissions laws, especially in the Golden state, the DPF under your hood is a vital piece of equipment for keeping your fleet on the road. Eventually you’ll have to deal with passive or active regeneration, or possibly replacing your DPF completely. This is a costly repair that means lost money and lost time on the road. There are a number of preventative measures you can take to counter problems before they arise; this blog post will give truckers a checklist to prolong DPF life.

Content type: Blog Post

Keywords: DPF filter problems,DPF filter cleaning,DPF regeneration

Links:

Construction And Visual Marketing: Growing Your Company In 2018

It’s 2018 and video is the most powerful tool you can use to promote your construction company and instill trust in your work. 63% of businesses are now using video marketing in numerous ways, including YouTube, website videos and social media. Further, 83% of these companies say videos give them the best ROI. When customers choose a construction company for their new build or remodel, they’re looking for proof of work. Here are 5 powerful ways you can use visuals to convey what you do.

Content type: Blog Post

Keywords: Construction marketing strategies,video marketing tips,visual marketing

Links:

5 Drone Security Threats (And How To Arm Yourself)

Drone use has exploded in recent years, and not every instance of their use is to better mankind. Individuals and companies are using drones as a means for nefarious activity. This is having a big impact on cyber security and infrastructure. This blog post will provide tips on how to prepare for these breaches in security, and combat future threats. The blog will implement weaved in SEO, and more than one call to action, encouraging readers to contact 911 Security.

Content type: Blog Post

Keywords: security breach,surveillance uav,drone camera,surveillance,cyber security

Links:

LED Lighting Laws And Future Legislation

In the last few years, California has created legislation to improve the standard of energy efficiency for residential and nonresidential buildings. These laws require new buildings to utilize construction features that are environmentally conscious & reduce the use of energy-hungry designs. We've seen a movement towards further development of sustainability practices. Will we see more of these laws in the future? How do laws like this impact older buildings? What can you do to participate now?

Content type: Blog Post

Keywords: LED lighting technology,LED Efficiency,LED light bulbs

Links:

10 Powerful Ways To Optimize Warehouse Space

Small, overstuffed or unorganized warehouses negatively impact productivity and efficiency. Re-organizing your warehouse to overcome the chaos is daunting, but there are several simple steps you can take to make your warehouse leaner, more economical and safer for employees. This blog post will provide practical solutions to streamlining inventory, organizing for inventory control and making use of your space.

Content type: Blog Post

Keywords: warehouse management software,organizing a messy warehouse,warehouse safety

Links:

The Future Is Here: Autonomous Vehicles & Cyber Security

With self-driving cars now a reality, we have to consider what that means for our safety. Understanding and identifying potential threats, and finding ways to arm ourselves against unauthorized access and corruption is vital. Cyber security is rapidly progressing and as we understand the vulnerabilities of our autonomous vehicles, we better prevent and prepare for the worst. This blog post will cover the current climate and capabilities of cyber security and how it impacts our roadways.

Content type: Blog Post

Keywords: self driving car,autonomous cars,driverless car,cyber safety

Links: