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nDash Writer Profile for Christine Utterberg

Christine Utterberg

Headline

Copywriter and Creative Strategist

About Me

I'm a freelance copywriter & creative strategist interested in defining and telling stories across digital media.

Since 2013, I've specialized in brand storytelling & strategy, designing creative solutions that help build a brand's identity and engage an audience. I see the big picture and turn ideas into high-quality content across all mediums. I do this by producing strong concepts and copy and choreographing the creative process.

Currently, I develop content and strategies for online brands interested in creating new leads and expanding their digital content. 

Samples of my work are available at www.christineutterberg.me


Industries I Write About

Technology

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Finance

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Health & Wellness

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Business

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Lifestyle

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My Writing Samples

Adobe Summer Campaign

Blog post written to promote Adobe's Createfulness campaign. I was in charge of the concept and cross-platform copy, which included digital, video, and blog posts.

https://blogs.adobe.com/creative/get-into-the-summer-groove-with-createfulness/

Adobe at OFFF Festival

Web copy for the registration of portfolio reviews during OFFF 2019. I developed the creative concept and copy for this event, creating messaging across 3 spaces, 8 activities, and all digital media.

https://adobeportfolioreviews2019.creativecloud.adobeevents.com/?mv=other&sdid=Y2KRGY7N

What Does the Word Copywriter Mean in 2018?

An SEO-driven blog post about copywriting. I managed the content of the blog and wrote this original post to help drive the blog's Google ranking from 56th up to 6th.

https://copywritercollective.com/howtobeacopywriter/what-does-the-word-copywriter-mean-in-2018/

YOUMO Kickstarter Campaign

Web copy for this startup's crowdfunding campaign on Kickstarter. I oversaw the creative strategy, branding, and copy for their first product launch, including web copy, social media, PR, video script, and email newsletters.

https://www.kickstarter.com/projects/1300499319/youmo-your-smart-modular-power-strip

Experience

Screenwriter

I have developed two television series, written two film spec scripts, and co-created a web series.

Company: Self-Employed

I worked there from 9/2008 until now

Senior Creative & Copywriter

Defined & produced 5 Adobe EMEA multi-platform campaigns from concept through marketing phases. - Created & executed the concept & messaging at OFFF Festival 2019, connecting 5000+ attendees with 8 Adobe experiences. - Designed content for over 100 deliverables at Awwwards Conference, thereby meeting the brand's target in a tight timeframe.

Company: DR Digital Agency

I worked there from 11/2018 until 8/2019

Senior Creative Copywriter

Created concepts & copy for 8+ multi-channel healthcare campaigns for global brands like Staar Surgical, Pfizer, Becton Dickinson, and Grifols. - Created scripts and supervised visuals & post-production for corporate videos with €50K+ budgets. - Developed and presented ideas in line with healthcare marketing demands, thereby winning 2 new business pitches with multi-million dollar brands.

Company: CDM Barcelona

I worked there from 7/2018 until 11/2018

Freelance Copywriter & Scriptwriter

Design, execute, and optimize multi-platform campaign content for 25+ brands; secured 100-400% funding for 4 startups. Select projects: - Create email marketing content for e-commerce brands, leading to a +3% conversion rate. - Developed & led branding, creative strategy & crowdfunding campaign for YOUMO. Resulted in 200% funding and top press coverage with a +3M readership base. - Collaborated with the Bernstein Agency to write the story & messaging for Bayer Sivanto's global launch.

Company: Self-Employed & Agency

I worked there from 3/2013 until now

Content I Write