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nDash Writer Profile for Christine Utterberg

Christine Utterberg

Headline

Creative Copywriter and Strategist

About Me

For over a decade, I have been working as a copywriter and creative strategist. My experience in advertising & marketing has allowed me to implement my concepts and storytelling skills across videos, websites, events, social media, and print. My ideas have been used in international campaigns for global clients across Europe and North America. 


Industries I Write About

Consumer Electronics

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Fundraising

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Health, Wellness & Fitness

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Marketing & Advertising

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Motion Pictures & Film

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Entertainment

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Performing Arts

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Photography

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Writing & Editing

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Design

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Arts & Crafts

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My Writing Samples

What Does the Word Copywriter Mean in 2018?

An SEO-driven blog post about copywriting.

https://copywritercollective.com/howtobeacopywriter/what-does-the-word-copywriter-mean-in-2018/

YOUMO Kickstarter Campaign

Web copy for a crowdfunding campaign on Kickstarter.

https://www.kickstarter.com/projects/1300499319/youmo-your-smart-modular-power-strip

The North Face French Website

French copy for Fit Analytic's size app "Trouver Ma Taille".

https://www.thenorthface.fr/shop/fr/tnf-fr/homme-hauts/sweat-a-capuche-fine-box-3bnx?variationId=ZCV

Adobe Behance Portfolio Reviews

Web copy that calls on creatives to register for a portfolio review during OFFF.

https://adobeportfolioreviews2019.creativecloud.adobeevents.com/?mv=other&sdid=Y2KRGY7N

Onsite Copy at OFFF Festival

Examples of text written for the onsite design, including LED screens and copy on walls at different stations.

https://tecnorent.es/offf-festival-arte-innovacion-barcelona/

Experience

Screenwriter

I have developed two television series, written two film spec scripts, and co-created a web series.

Company: Self-Employed

I worked there from 9/2008 until now

Freelance Copywriter

Managed the blog and website content for a copywriting agency. This included coordinating new writers and blog content 7 months in advance and wrote SEO-focused content for their social media channels and newsletters.

Company: Copywriter Collective

I worked there from 11/2017 until 6/2018

Senior Creative & Copywriter

-Creating campaign concepts that help enhance Adobe's presence in the European market. -Developing copy for Adobe's latest campaigns, including their presence at OFFF Festival, Awwwards Conference, and more.

Company: DR Digital Agency

I worked there from 11/2018 until now

Senior Copywriter

-Created campaign concepts and copy for international pharmaceutical brands.

Company: CDM Barcelona

I worked there from 7/2018 until 11/2018

Freelance Copywriter & Scriptwriter

Highlights include: -Developing concepts and copy for two global Bayer campaigns. -Managing the crowdfunding campaigns for new startups with a 100% funding success rate. This included creating content, marketing strategies, creative direction, and PR. -Transcreation copy in French for Fit Analytics, a size advisor app.

Company: Self-Employed & Agency

I worked there from 3/2013 until 7/2018

Content I Write