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nDash Writer Profile for Theresa Kjelgaard

Theresa Kjelgaard

Headline

About Me

I realized I had a knack for writing in college when my professor was able to recognize my writing among hundreds of other students. 

I have 10 years experience in Marketing with the majority of my focus on writing. I don't just write to make things sound good or make people sound smart. I research the topic, understand the reader and write to solve a problem. I create content to help you solve your goals. Whether you are looking for evergreen content, educational content or a case study that demonstrates value I am here to help!

Because of the digital evolution, consumers and buyers are in the drivers seat when it comes to the buying experience. No longer are they beholden to a sales rep for information- they literally have access to information at the palm of their hands. 

Today, brands need to be a part of the conversation to stay competitive, both digitally and using traditional means. Statistics show that a buyer only spends 17% of their entire buying process talking with a seller. The majority is spent using digital channel. If you aren't part of the digital conversation, someone else is. Let me help you get there. 


Industries I Write About

Marketing & Advertising

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Aviation & Aerospace

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Higher Education

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Health, Wellness & Fitness

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Utilities

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Construction

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Writing & Editing

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My Writing Samples

A new hybrid sales model—Empowering sellers to drive customer engagement at scale

Sales leaders have a strategy problem. Sales tools drive them to focus on sales productivity versus buyer engagement, ultimately impeding efforts to deliver value to customers and frustrating sales force. Focusing on empowering sellers to engage their buyers drives sales quota growth.

https://cloudblogs.microsoft.com/dynamics365/2017/10/25/a-new-hybrid-sales-model-to-drive-customer-engagement/

Botlink | Who We Are

Updated content to reflect the Botlink voice and changed the values based on results on internal and external research.

https://botlink.com/who-we-are/

Botlink for Aggregates

Updated content to focus on customer needs and benefits versus only focusing on product features. Made content more conversational and more about the reader.

https://botlink.com/aggregates/

LED Lighting Sales Enablement Folder

A folder for sales to bring to customers highlighting LED lighting capabilities. Includes application postcards, services guide and case study.

https://static1.squarespace.com/static/58d1d8adff7c508a02ba0d83/t/58d2028329687f0926c9a357/1490160006585/LED+Folder.pdf

National Lineman Appreciation Day Campaign

Strategy: Support our utility customers’ efforts to express appreciation to the great men and women that work so hard for us every day. Objective: Increase utility customer employees’ engagement on our social media by having people sign up for our contest.

https://solutions.borderstates.com/category/social/lineman-appreciation-day/

Safety Products Brochure

Strategy: Create a high-level selling tool that features product categories within the safety market segment. Objective: Increase awareness that Border States sells safety products and offers services for the construction, industrial and utility markets

https://static1.squarespace.com/static/58d1d8adff7c508a02ba0d83/t/58d20881579fb3df6993fb08/1490160367788/30-278_2016-06_Safety+product+capabilities+brochure_web.pdf

Your sales team needs to be quick to impress

The tough stats around personal engagement in salesFor three days, 1,400 B2B sales and marketing leaders descended upon Las Vegas to learn, share and experience how we can improve our marketing efficiencies and sales processes, and deliver value in an increasing customer-driven environment. Regardless of your perspective at the beginning of the week, The 2017 CEB Sales and Marketing Summit didn’t disappoint.

https://cloudblogs.microsoft.com/dynamics365/2017/11/06/your-sales-team-needs-to-be-quick-to-impress/

Experience

Freelance Writer

Write and edit content for Microsoft Dynamics Sales. Content includes blogs and long form like e-books, whitepapers and presentations.

Company: Microsoft

I worked there from 10/2017 until now

Director of Marketing

Managed the marketing team and developed the strategy to build the commercial market for a drone flight control software and image processing platform.

Company: Botlink

I worked there from 1/2018 until 6/2018

Sales and Marketing Supervisor

Manage designers and writers. Develop go-to-market strategies for the construction, industrial and utility markets. Create content to support sales team and the sales strategies.

Company: Border States Electric

I worked there from 7/2015 until 12/2017

Marketing Communications Writer

Write and edit blog posts, marketing materials, sales collateral, news releases, emails, website content, persona development. Interviewed subject matter experts to gain an understanding of industry and sales needs.

Company: Border States Electric

I worked there from 2/2013 until 7/2015

Marketing Specialist

Increased enrollment, retention, and brand awareness by writing and editing content for web sites, social media, catalogs, newsletters, ads and news releases. Collaborated with graphic designers to create a consistent brand image and message. Managed an events calendar on the blog.

Company: North Dakota State University

I worked there from 9/2009 until 2/2013

Internet Public Relations Specialist

Raised targeted keywords in search results to the first page above the fold by directing search engine optimization efforts including keyword research, internal linking strategies, external link building, and on-page optimization through content creation. Gained 10K fans on Facebook and 1K followers on Twitter between the 2008 inception and 2009 through implementing the initial social media strategy including email marketing, contests and giveaways, blogger relations, and press releases.

Company: Swanson Health Products

I worked there from 5/2007 until 9/2009

Content I Write