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nDash Writer Profile for Kayla Naab

Kayla Naab

Headline

Business & Branding Consultant + Career Coach. FindHER founder helping every woman FindHER best self at work. ATX⚡

About Me

What I Know:

Compelling copy matters EVEN MORE in the age of post-modern media. Quality images and videos can be bought but voice and message motivate everything.

Language is underprotected and underappreciated. 

Your social strategy 110% depends on your intent and your audience. Not trends. Never trends, really.

"Best Practices" are often bullshit crafted by one marketer or exec to swerve competition or make themselves seem relevant and if you want to know what works, you better start asking questions and answering them for yourself.

Great content marketing is really just a conversation between two personas - the brand and the consumer - who have a mutual interest. The amount of "flash" & jazz hands added to that conversation is either driven by the persona or by desperation. Don't let it be the latter.

The position does not need to be in-house. Being in your office will not make the work better nor the employee better at the work. Everything about the way we source, recruit, interview, on board, retain, and evaluate employees is systemically damaged.


Industries I Write About

Apparel & Fashion

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Alternative Medicine

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Arts & Crafts

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Cosmetics

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Education Management

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E-learning

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Design

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Entertainment

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Events Services

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Fine Art

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Food & Beverages

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Fundraising

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Health, Wellness & Fitness

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Human Resources

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Internet

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Leisure & Travel

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Consumer Goods

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Luxury Goods & Jewelry

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Management Consulting

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Marketing & Advertising

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Market Research

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Media Production

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Mental Health Care

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Motion Pictures & Film

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Music

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Nonprofit Organization Management

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Online Publishing

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Performing Arts

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Photography

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Professional Training

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Publishing

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Public Relations

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Restaurants

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Staffing & Recruiting

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Writing & Editing

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My Writing Samples

The Biggest SEO Trends of 2017: A Mid-year Review

An article for the Store Troopers blog about what expert SEO professionals are intuiting for the 2nd half of 2017

www.storetroopers.com/the-biggest-seo-trends-for-2017-a-mid-year-review/

8 Benefits of Remote Work for Conscious Companies

For Conscious Company Magazine, a roundup of reasons why conscious companies (and employees) should consider remote work as part of the future of employment in the US

https://consciouscompanymedia.com/workplace-culture/remote-work-telecommuting-benefits/

Objectification, Censorship, and Global Femaleness

An interview with fashion designer Elnaz Gargari about global fashion, feminism, and censorship

http://somamagazine.com/elnaz-gargari

An Interview with Judith Estrada Garcia, Artist behind "No Sexual Assault Land"

I sat down with Judith Estrada Garcia, painter and artist behind the award-winning "No Sexual Assault Land"

https://roundrockarts.org/2018/05/31/an-interview-with-judith-estrada-garcia-women-rock-best-in-show/

Ikigai: This Japanese Infographic will Make You Live Happier

Ikigai is the Japanese concept of life balance - in this study, I explore how to achieve this balance at work and in life.

http://www.kaylanaab.com/life-balance/

Experience

Business and Career Consultant

Company: KaylaNaab.com

I worked there from 9/2016 until now

Director of Content Management

Directing content strategy, analytics, and editorial management for an online media company in the multicultural beauty space.

Company: TextureMedia, LLC | NaturallyCurly

I worked there from 2/2018 until now

Director of Digital Marketing

Managing a team of marketing writers, bloggers, graphic designers, developers, social media managers, advertising managers, and more to push forward marketing campaigns for over 50 clients nationwide.

Company: Sequoia Technologies IMS

I worked there from 6/2016 until 9/2017

Content Consultant

Consulting for clients of Haley Marketing - mostly staffing & recruiting companies

Company: Haley Marketing

I worked there from 9/2015 until 4/2017

Content Optimization Specialist

Leading teams of editorial professionals, creatives, and developers to push forth the most conversion-optimized, search optimized, and social forward content across all of our publications.

Company: Native Commerce

I worked there from 12/2015 until 6/2016

Lead Content Manager

Managing content and SEO performance for over 100 clients in the dental, chiropractic, and holistic health industries

Company: GotchaLocal

I worked there from 10/2014 until 11/2015

Content I Write

Ideas and Pitches I Wrote

Confession: Sometimes, Sex is Too Painful for Me

This blog post would filter under the "Dryness Guide" section of your In The Know menu dropdown. In it, I will address how vaginal dryness is absolutely normal and why it happens, discuss how this can impact a woman's life (especially her sex life), and how to combat this issue comfortably and safely with Vagisil products.

Content type: Blog Post

Keywords: vaginal dryness,dry vagina,painful sex,pain during sex,vaginal lubrication

Links:

How to Feel Fresh (EVERYWHERE) After the Gym

This blog post will filter under your Itch OR Odor Guide section. As a content marketing manager, one of the things I always tell brands like yours is that not every single thing you write about has to lead with your niche. You target women of all ages. Presumably, they all go move and play and sweat. We can talk about how to freshen their hair, their body, their outfit, AND YES, their vagina (with Vagisil wipes for on-the-go ladies like them!)

Content type: Blog Post

Links:

We Have a Sustainability Problem: How PR Packages and Subscription Boxes are Contributing to Landfill Overload

I want to talk about how beauty companies are adding an enormous amount of plastic and other non-biodegradable trash to our landfills by sending MASSIVE PR packages to beauty gurus and influencers, by partaking in heavy packaging for beauty subscription boxes like Boxycharm, Birch, Ipsy, etc. and with all of the merch and temporary decor needed to host new launch events every month. I'm not someone who would suggest these practices should stop, but they CAN be more environmentally conscious.

Content type: Blog Post

Keywords: sustainable beauty,PR packages,beauty subscriptions,sustainability and beauty,sustainable beauty brands,beauty packaging,influencer marketing

Links:

10 Things that Happen When You Try Acupuncture for the First Time

Acupuncture is more than just an ancient and holistic practice for the body - it can also impact your emotions and your cognitive self. Let's discuss how acupuncture impacts the body, the mind, and the emotions and, in general, what to expect from this safe, painless, tranquil, and highly therapeutic experience.

Content type: Article

Keywords: acupuncture,try acupuncture,does acupuncture hurt,benefits of acupuncture,is acupuncture painful,what happens during an acupuncture appointment,my first acupuncture appointment

Links:

Transition Your Summer Staples to Fall

Sun dresses, shorts, tanks, cropped tops, sandals, straw accessories, and even swimwear can make a few last flashes of appearance after Labor Day by getting a little creative with their styling. I'll find examples to curate for your blog post OR use items from your e-commerce store or fashion line to illustrate how to give your summer items a little extra shelf life before the cold weather hits. (Slated for publishing between mid-August and mid-September)

Content type: Blog Post

Keywords: how to style summer pieces,summer wardrobe,fall wardrobe,how to style fall pieces,outfit ideas,fall outfit ideas,summer outfit ideas,back to school fashion,college campus fashion,frugal fashion,fashion on a budget

Links:

Fashion for Every Body: X Brands with Highly Inclusive Clothing Lines

Humans aren't one-size-fits-all and finally, in 2018, we're beginning a dialogue about how none of those shapes, sizes, or other features are right or wrong. True inclusivity is about more than just adding a few extra "plus" sizes to your line - it's about adapting clothing for shorter, taller, heavier, broader, more narrow, curvier, and other bodies AND matching your marketing and branding to reflect how natural and necessary this cultural shift will be to the future of fashion.

Content type: Article

Keywords: fashion inclusivity,size inclusivity,plus size fashion,fashion for every body,body positivity,inclusive fashion

Links:

X Homemade Wreaths for Every Season

Store-bought wreaths can be beautiful but they are so expensive. For frugal homeowners who like to switch out their decor seasonally - or even more often! - wreaths are a great way to add festivity and personality to the exterior of the home, the mantel, the interior doors, or another wall space. This post will roundup 10+ ways to make wreaths at home and include the estimated cost to make them (compared to their store bough counterpart)

Content type: Blog Post

Keywords: homemade wreaths,affordable decor,seasonal decor,seasonal wreaths,how to make a wreath

Links:

Art as Therapy: X Ways to Improve Your Mental Health through Art

Art journaling, art meditation, tactile experiences with art, using art to express emotions, the peace of experiencing art in a museum or gallery, the zen of watching art being made, and so many other forms of art therapy can be highly cathartic. I'll discuss the psychological principles behind this, how these practices can be instrumental for people with depression, anxiety, anger, grief, and other strong emotional friction, and offer tips for how to get involved in your own community.

Content type: Article

Keywords: art therapy,art journaling,art meditation,art zen,zen art,cathartic art,art as therapy,art for anxiety,art for depression

Links:

Your Kitchen is the Only Room to Focus on for Fall 2018

As the hearth of the home, even in 2018, the kitchen is the focal point for a majority of the fall 2018 interior design trends including the blue kitchen trend, heavy tiling, prominent metallics, crayon-like coloration, unexpected foliage, and Mediterranean inspirations. I'll detail all of these trends and talk about how homeowners who only have the budget to spruce ONE room can incorporate any combination of this year's trends in ONE room: the kitchen

Content type: Article

Keywords: kitchen decor,kitchen design,design trends,design trends 2018,interior design inspiration,design inspiration,design inspo,home decor inspo,home design inspiration

Links:

Why Everybody "Hates Math" and How to Help Your Child Love it

Math is one of those love-it or hate-it subjects but it doesn't have to be. Unlike having a preference (or not) for subjects like history, physics, or 17th century literature, math isn't a niche! Math is part of our daily lives and we use it in ways that CAN be exciting to your child. We'll talk briefly about why math is so negatively regarded and then get into a list of ways to make it more FUN (and relatable!) for kids

Content type: Blog Post

Links:

X High-Demand Soft Skills for Scalable Tech Companies

When tech companies are in a phase of tremendous growth, internal movement of team members and the "wearing of multiple hats" are probable. When hiring new employees, its best to find candidates who come with an arsenal of pliable hard skills as well as these KEY soft skills that prove them worthy of hire regardless of the company's fleeting needs. Tech companies benefit from soft skills like adaptability, ingenuity, focus, and ability to collaborate, among others. We'll detail why in this post.

Content type: Blog Post

Keywords: tech staffing,staffing for tech companies,tech recruiting,recruiting for tech companies,talent acquisition,recruiting,recruiters,staffing,soft skills,resume soft skills,soft skills in tech

Links:

Sourcing a CMO? These X Marketing Moguls Demonstrate the Skills to Search For

This will be a roundup post of between 8 and 12 (more if you want them) CMOs, Marketing solopreneuers, Marketing speakers, and voices in the industry who demonstrate a combination of what recruiters and hiring managers should be looking for in their own star CMO or other marketing exec. I'll perform research but since I'm in the marketing industry, I can pull a few names to start with. Each point will detail a different skill, tied to a person, and pull in a quote or example for what to look for

Content type: Blog Post

Keywords: marketing talent,CMO,marketing executives,marketing experts,top marketers

Links:

Stop Believing These X Myths about Home Ownership

A lot of the intimidating parts of home ownership or the home buying process are fair - it DOES cost a good deal of money and time to buy and maintain a home - however most of what keeps people renting forever is unwarranted fear. We'll detail some of the common myths about home buying and home ownership to ease the minds of your Milwaukee Residents and introduce them to a possibility they've been assuming was out of reach for them.

Content type: Blog Post

Keywords: Milwaukee real estate,rent in Milkwaukee,Rent to own,can I buy a home,can I afford to buy a home

Links:

I Left my Dream Job to Start my Dream Company

This would be either an interview with ONE individual or a summation of many CEO/Founder/Leaders experiences doing this - they already won their industry, they already had the 6 figure job OR they were already what other people would view as "successful" but they weren't happy. Then they made a change.

Content type: Blog Post

Links:

How to Audit Your Website's UX: The Ultimate UX Checklist

This post would run through the basics of how to self-audit your UX and aim to teach beginners, business owners, and new marketers on how to view UX, what's important to users in 2018, and then guide them to work with a professional team to go deeper.

Content type: Blog Post

Links:

Content Marketing is Changing: Here's How to Stay Ahead

This post would discuss the ways in which content marketing is changing for Q3 and how to rise above the noise on social media, in your email campaigns, with your blog posts, and beyond.

Content type: Blog Post

Links:

Improve Your Candidate's Experience During Recruitment with These X Tips

Hiring is still antiquated in a lot of industries. This article will address how to provide your candidate a better experience from the first touchpoint, through interviewing, onboarding, and beyond.

Content type: Blog Post

Keywords: recruitment,talent management,candidate experience,talent experience,talent retention,candidate retention

Links:

Know Them & Serve Them: Measure and Improve Your UX the Easy Way

This article will help designers, developers, and business owners gain insight about how their users are interacting with their website by using a variety of tools, tips, and analytics datapoints that I'll walk through in this article.

Content type: Article

Keywords: Web design trends,UX,UI,user experience,website performance,UX performance,UX analytics,UX data

Links:

Branding is More Than Just a Logo: How to Develop Your Brand's Persona

This article will discuss how the visual collateral of a brand - logos, typography, colors - are not the only part of a "brand" that a business should consider. I'll discuss the development of a brand persona, drive to your services, and help potential clients or your readers to better understand why branding is valuable and how it should drive messaging, mission, and content.

Content type: Blog Post

Keywords: branding,brand avatar,brand persona,brand development,brand identity,brand voice,brand documentation

Links:

How to Assess the Real Estate Market Before You Sell

This article or blog post will help homeowners better understand the basics of analyzing the housing marketing in their city or region using the tools available to them such as looking at other listings for comparable homes, determining what unrenovated homes in similar sizes are selling for, finding out how long certain homes have been on the market, etc. I would write this similar to this Forbes article: goo.gl/EqrQJE

Content type: Article

Keywords: seller,home seller,when to sell my home,how to price my home,how to sell a home,home selling tips,housing market

Links:

Assess Your Hackability in 10 Steps

Using the OWASP Top Ten and other references, I'll run through how to test an application for hackability and illustrate the common gateways that administrators or developers can check to determine secur

Content type: Article

Keywords: security,web security,website security,application security

Links:

How to Conduct an Audit of Your Reputation in X Steps

This article would run through how a company or individual can analyze their social reputation, suss out their reviews on several platforms, and perform a listening session of their mentions/the mentions of their brand online in several steps. (Probably 7-8).

Content type: Article

Links:

The Importance of Translators and Transcribers: Illustrated

This article would be a run-through of the common spaces where things need to be translated or transcribed and how important it is that we have people (or services) to do that for us, as well as what would happen if we didn't have these services available. It's not a technical article, it just establishes value.

Content type: Article

Links:

How to Grow Your Social Following from 0

This article would address start up companies or existing companies who have never taken their brand social until now and how to grow a (relevant!) following on social media when you're starting from scratch.

Content type: Article

Links:

The Integration of Media for 2019: What to Expect

This would be a forecast of how users will digest media in 2019 and what might change about how viewers experience TV shows, broadcasted sporting events, YouTube content, social content, and how it all will further integrate, following the upswing we've seen since 2015ish.

Content type: Article

Links:

X Features of The World's Best E-Learning Platforms

This article will assess what any creator or digital instructor should look for when sussing out the perfect e-learning platform or LMS to use. Mentions of competitors can happen or be omitted but the goal would be to demonstrate what a creator should look for when deciding to publish courses. Features might include the feedback system from students, the ease of publishing or built in publishing tools, the ability to go live, video quality, the ability to take payment, etc. - We can discuss.

Content type: Article

Links:

Bridge the Gap Between High School and College with Blended Learning Curricula for Seniors

Many small-town high school students will travel to new cities (or countries!) for college and will be exposed to the world for the first time, in full color. Blended learning can bring experiences to them that they can't hop on a bus and have first hand. College also requires autonomous and independent learning and the ability to pace oneself. This post will address secondary teachers with college-track students who could use broadened horizons & fostered independence before graduation.

Content type: Blog Post

Keywords: secondary education,blended learning,online learning,college education,college prep,independent study

Links:

The Ten-Step Guide to Determining What Your Consumers Really Want

Marketing is really nothing more than a conversation between a company and its target consumers, where they discuss a mutual interest. The consumer has a need. The company has a solution. However, there are many different ways to solve the same problem. Figuring out consumer preferences, expectations, and motivations will make sure all of your marketing dollars are set to reach the people who are most ready and most willing to convert. I'll detail how to do this and yield to Pluris services.

Content type: Article

Keywords: consumer targeting,consumer avatar,consumer persona,customer profile,target marketing,customer preferences,customer survey

Links:

I'll write any of the posts you requested in your Idea Request

I'd like to be considered for multiple of the blog post topics you suggested, and I would be happy to provide additional ideas. I'm accustomed to running editorial for marketing companies - have done this for years.

Content type: Blog Post

Links: