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nDash Writer Profile for Lakecia Hammond

Lakecia Hammond

Headline

Copywriter + Content Strategist

About Me

I specialize in SEO content, content strategy, copywriting, blogging, newsletters, flyers, interviews, presentations, web optimization and more. I focus on clean, creative and purposeful copy and design. Personality traits: - Risk-taker - optimistic - creative - deadline-driven Contact me if you have any questions.

Industries I Write About

Apparel & Fashion

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Marketing & Advertising

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Writing & Editing

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My Writing Samples

Portfolio

A copywriting and content strategy detailed portfolio. More samples available upon request.

http://www.lakeciahammond.com

Experience

Freelance Copywriter/ Content Strategist

- Over 5 years of experience writing content for global brands - Experience with multichannel, 360 degree brand work - Experience telling brand value stories (e.g.privacy and security, lifestyle etc) - Creating compelling content for customer-facing websites with clear messages and structure - Engaging and re-writing existing copy to meet brand standards - Crafting copy that's readable for consumers - Maintaining tone of voice and good judgment in fast-paced environments - Following SEO and Accessibility best practices - Using web analytics to evaluate what works and what doesn’t www.LakeciaHammond.com

Company: Lakecia Hammond, LLC

I worked there from 1/2015 until now

Freelance Content Strategist

- Develop creative, engaging, compelling content strategies focused on promoting and building our branding, awareness, and calls to action to engage new members. - Ensure content consistent in terms of style, quality, and tone of voice for our consumer and marketing efforts. - Write, edit, and proof emails - including subject line development, and content that delivers strong open and click-through rates; but most importantly: conversion - Developing and executing email campaign concepts, including the design templates, calls-to-action, and content. - Analyze performance, and optimize the content strategy and nurture tracks for these segments to convert leads to customers. - Follow the latest content marketing and email marketing trends and products; champion best practices and compliance requirements with stakeholders

Company: Zentist

I worked there from 6/2017 until now

Contributing Writer

Company: ODDA Magazine

I worked there from 5/2014 until now