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nDash Writer Profile for Kaleigh Laurino

Kaleigh Laurino

Headline

Founder / Copywriter / Marketing Blogger / Content Strategist at K. Custom Content

About Me

I started K. Custom Content to take my passion for building brand voices to the next level. I work with clients of all sizes to create compelling brand messaging and optimized content that is designed to increase sales and engagement. With every project that I take on, my goal is always excellence. I strive to help brands communicate their message, products, and services in the best possible way to reach their readers and grow their business.

Industries I Write About

Apparel & Fashion

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Food & Beverages

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Real Estate

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Health, Wellness & Fitness

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My Writing Samples

How to Get Perfectly Straight Hair at Home: 6 Pro Tips

In this blog post for Dermstore, I combined my own personal hair straightening tips with those of professional hair stylists to create a useful guide for transforming tight curly hair into straight hair.

https://www.dermstore.com/blog/how-to-get-perfectly-straight-hair/

How to Treat Hyperpigmentation on Darker Skin Tones

For this men's cosmetic company, we created a series of educational resources for men that are interested in caring for your skin. In this post, we covered aging spots and hyperpigmentation treatments for men with darker complexions.

https://whyhis.com/blogs/news/how-to-treat-hyperpigmentation-and-uneven-skin-tone-on-darker-skin

What Skin Care Products are Right for Your Skin Type

For this men's cosmetic company, we created a series of educational resources for men that are interested in caring for your skin. In this post, the content was written as an engaging resource for men that are new to skin care find the right products for their specific skin type.

https://whyhis.com/blogs/news/what-skin-care-products-are-right-for-your-skin-type

Women's Flats | Sole Society

Working with an SEO team, I was tasked with crafting SEO-infused web copy to help the client rank for popular search terms in the fashion/footwear space.

https://www.solesociety.com/shoes/flats.html

Hot Weather Hiking Tips

For the past two years, I have helped major men's clothing brand, Dickies, take their brand into Canada. For their Canadian site, I work with an SEO team to craft engaging articles like this that integrate their products while providing real value to the reader.

https://www.dickies.ca/en/article-Hot-Weather-Hiking-Tips.html

Experience

Founder / Copywriter / Marketing Blogger / Content Strategist

K. Custom Content is a B2B/B2C content marketing agency that offers copywriting, blogging, editing, ghostwriting, and article writing services, as well as content strategy for businesses looking to increase engagement, drive brand awareness, and retain more customers. K. Custom Content was built off of a passion to help businesses and individuals tell their stories in useful and compelling ways. When you work with K. Custom Content, you’ll be working directly with me, Kaleigh Laurino a passionate storyteller that knows how to create content that search engines and humans will eat up. Let’s put our heads together and come up with a strategy for your business that will take it to the next level. If you’re ready for better content for your brand, let’s chat. kcustomcontent@gmail.com

Company: K. Custom Content

I worked there from 5/2018 until now

Art Director, Copy

+ Strategize, create, and manage engaging blog posts for the Chef’d brand, increasing monthly page views month over month. + Create and manage graphics, copy, and layout designs for all Chef’d and partner email marketing efforts. + Create, produce, edit, and distribute all video content associated to the Chef’d brand. + Produce a bi-annual magazine that features the latest happenings at Chef'd, valuable food resources, and trending topics in the industry. + Manage the relationships between creative and culinary teams to ensure all projects are seamlessly completed.

Company: Chef'd

I worked there from 10/2016 until now

Freelance Writer

Company: Wpromote

I worked there from 10/2016 until now

Content I Write