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nDash Writer Profile for Harry Loney

Harry Loney


Writer, communicator, social media manager and content creator - www.blankjotter.com

About Me

I've worked in communications for over a decade, most recently as Communications Manager for the Royal Observatory, Edinburgh. Now as a full time freelancer I enjoy working with companies and brands to enhance their web copy, SEO rankings and user experience. I am a versatile writer who can write on a variety of topics, from science to entertainment to pets. 

I have an undergraduate degree in Geology, and a postgraduate degree in Screenwriting, giving me a wide breadth of knowledge and expertise. 

Industries I Write About

Defense & Space

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Education Management

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Computer Games

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Motion Pictures & Film

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Broadcast Media

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Food & Beverages

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Writing & Editing

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Performing Arts

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Executive Office

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Marketing & Advertising

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My Writing Samples

5 questions to ask before home boarding your dog

All dog owners understand that one of the hardest things to do is to leave them for any length of time. This might just be for a night or a weekend, but it gets even harder the longer you are away! With so many home boarders available though, how to separate the good ones in it for the love of dogs, from those only interested in earning a few spare pounds for minimal effort?


New Higgs Centre for Innovation opens as unique home for Space-based start-ups

A new innovation centre opened in Edinburgh today offering start-up companies direct access to world leading scientists, engineers and big data experts, as part of UK Government efforts to help boost productivity and innovation.


World Cinema: The Green Butchers (2003)

Set in contemporary Denmark, and starring Mads Mikkelsen (before he started to annoy James Bond) and Nikolaj Lie Kaas, horror combines with subtle comedy in The Green Butchers which perhaps takes an inkling of an idea from Jean Pierre Jeunet’s Delicatessen but runs with it in an entirely new way.


20 Things Only Scottish People Would Understand

Whether you are for Scottish Independence or not, one thing is and always has been true - Scotland is a pretty mental place with its own quirks, ways of doing things, and folk who can go from grumpy to delightful at the drop of kilt.


University of St Andrews student team wins award in business competition

A collaboration between an astrophysicist and a biologist has led to an innovative business idea which aims to encourage collaboration between scientific researchers and the general public.


Heriot-Watt University alumni magazine

I edited the magazine, and wrote many articles for it.



Communications Manager

I provide high quality, timely and politically sensitive advice on communications and engagement issues to the Director, her senior team and the wider Science & Technology Facilities Council management structure.I proactively research and produce compelling content of the whole of STFC science and technology, with a particular focus on the work of the UKATC and Technology Department. I assist with STFC media and other events as required and respond to media enquiries by providing direct informat

Company: Royal Observatory, Edinburgh

I worked there from 8/2016 until now

Alumni Relations Officer

I manage the printed & digital communications to Heriot-Watt's 105,000+ alumni, including promotional activity and fundraising literature. This has required setting up new procedures and pathways, developing new social media channels and researching and promoting some of the University's most successful graduates.

Company: Heriot-Watt University

I worked there from 1/2013 until 7/2016

Communications Officer

My work revolves around the full gambit of corporate communication, including copywriting, social media management, speechwriting and proofreading.

Company: Heriot-Watt University

I worked there from 6/2011 until 1/2013

Content I Write

Ideas and Pitches I Wrote

How to write killer press releases with Sorc'd

Even with blogs and social media, press releases are still vital to marketing strategies, and Sorc'd is an amazing tool that lets you "save interesting tidbits of information as you read your daily dose of trade publications". This is no use if you can't pull together a press release that gets an editor's attention. This article will introduce the basics of writing superior press releases for writers to add to their toolkit.

Content type: Blog Post


How hyperlocal marketing can energize your website's marketing strategy

A website that has hyperlocalization built into its SEO design means that those seeking your type of business in your area - especially those on mobile - can find you more easily. This blog will discuss why hyperlocalization is good, what it means for the client and the business, and how Spot On can help integrate it into your site and marketing strategy. I can be specific in talking about types of industry - pharmacy/healthcare, education as required, and offer examples of best practice.

Content type: Blog Post


Reuse and recycle - how to turn your old blog posts into fresh new content

Once a blog is written and a Facebook post linked to it, it's generally left to its own devices and dies a long, prolonged death. This blog post will talk about how to resurrect an old but good post by turning it into new content like a video, infographic, podcast or talk about it in emails to your clients who may have missed it. This blog will attract readers of nDash as it offers the opportunity for "quick win" content using blogs already in existence but giving them a different spin.

Content type: Blog Post

Keywords: blog,content,reuse,energize,video