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nDash Writer Profile for J Katherine Bahr

J Katherine Bahr

Headline

Freelance Writer and Content Marketer

About Me

I want to solve problem for your customer. Whether you’re a B2B or B2C company, your marketing communications should be human to human. Content that informs and inspires your target customer—and sounds like it’s coming from a real person—builds that connection.

I create marketing strategies and write blog posts, email campaigns, case studies, white papers, and press releases, and I make sure your website makes sense.

With an advanced degree in creative writing and a decade working in publishing and marketing, I’ve seen pretty much everything the written word can do. I take the best from all three fields and help clients with long sales cycles move customers to a yes.

I’ve worked with organizations in education, healthcare, supply chain, manufacturing, and non-profits. But, what I look for in a client is a passion for their work. In me you’ll find bold ideas, elegant solutions, comic relief from the day-to-day, and above all good writing.  

Industries I Write About

E-learning

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Higher Education

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Logistics & Supply Chain

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Fundraising

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Hospital & Health Care

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Insurance

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Market Research

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Outsourcing/Offshoring

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My Writing Samples

The Link Newsletter, UT's Global Supply Chain Institute

Quarterly newsletter from the University of Tennessee Global Supply Chain Institute. All articles and media placements are also sample work.

https://utcba.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=C0C85A414DE9A8B0&ID=1885BED446DDD700&temp=True&tx=0

Personal Loss Leads to Research Gains

Press Release on business analytics professor who applied his techniques to create better healthcare diagnoses.

https://haslam.utk.edu/news/personal-loss-leads-research-gains

Sweatshops Hurt the Bottom Line

Article written with supply chain professors and pitched to the Wall Street Journal.

https://www.wsj.com/articles/guest-voices-sweatshops-hurt-the-bottom-line-1439841604

6 Tough Lessons for Entrepreneurs That Can Be Learned from Simulations

Blog post for e-learning client on entrepreneurship and business management.

https://www.marketplace-simulation.com/blog/6-tough-lessons-for-entrepreneurs-that-can-be-learned-from-simulations/

Transportation 2025 Megatrends and Current Best Practices

Copy, content, and design edited, and wrote press release for UT's Global Supply Chain Institute white paper on transportation.

https://haslam.utk.edu/whitepapers/global-supply-chain-institute/transportation-2025-megatrends-and-current-best-practices?w=g

Global Supply Chain Institute Website

Responsible for restructuring, initial layout, and all content on the website.

https://haslam.utk.edu/gsci

Executive MBA - Strategic Leadership, University of Tennessee

Digital brochure for the University of Tennessee's Executive MBA, Strategic Leadership. Created marketing copy, structure, and managed design process.

https://drive.google.com/open?id=1ehG_JPVQ40cinDpXqworob3WydZ-jUIb

Employee Giving Brochure, University of Tennessee Medical Center

Brochure for the internal, employee giving campaign at the University of Tennessee Medical Center. Copy writing, structure, and managed design process.

https://drive.google.com/open?id=1GSp63o7vYWOW5FhgXhaZji6xQksB2AYI

Experience

Freelance Writer

Copy writing, content marketing strategy, blogging, editing, website structure, email campaigns, and SEO work. I've worked with organizations in all areas of business, including, but not limited to: Education • Healthcare • Manufacturing • Business analytics • Supply chain management

Company: Self-Employed

I worked there from 1/2015 until now

Writer/Publicist

Primary internal clients were business analytics and supply chain management. Media relations • Social media management • Website content and structure • Communications and marketing materials • Writing and editing for online and print publications • Marketing strategy development and implementation

Company: Haslam College of Business

I worked there from 10/2014 until 8/2018

Associate Development Director

Served as the communications lead of a six-person team in a fundraising office for a major regional medical center. Grant writing and administration • Website content design and maintenance • Management of all fundraising communication materials • Wrote digital content for events, campaigns and programs • Responsible for donor relations/donor stewardship strategies • Created marketing strategies and materials for events, campaigns, and fundraising programs

Company: University of Tennessee Medical Center

I worked there from 7/2011 until 10/2014

Content I Write