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nDash Writer Profile for Robert Kaufman

Robert Kaufman


About Me

If you're looking for a native English writer and content specialist who knows how to initiate a response from readers (i.e., make a purchase, sign up for e-mails, smile after I simplify a complex subject for them or get emotional after reading a heart-wrenching article), you've come to the right place. 

For over 17 years I've used my extensive knowledge of direct response, SEO, SEM and human psychology to help companies reach their objectives. From inbound scriptwriting (web-to-phone) and radio promotion scripts to blogs, website content and printed/digital advertising, my experience runs across the spectrum. Simply stated, I'm a jack of all trades and master of content.  

I'd be more than happy to discuss potential projects and the different ways my writing abilities and experience can help you and your company get the response and/or response rate you've been hoping for. Just give me a shout... I'm always available.

Industries I Write About


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Financial Services

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Graphic Design

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Consumer Services

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Health, Wellness & Fitness

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Marketing & Advertising

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Real Estate

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Consumer Services

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My Writing Samples


Blogs on all different topics for FICO customers - from credit and debt to credit cards, budgeting and child finances


Website Copy - Children's Mental Health

Did research on all topics and wrote all content for this website for parents and teachers to help children with mental illness/challenges.


Website Copy - Veterinary Clinic

Helped design and wrote all copy for a new veterinary clinic and services provided.


EMails and Landing Pages

This page shows a variety of products/services for which I wrote email and landing page copy.


Banner Ads

A few examples of different banner ads I created and the testing of copy for each.


Magazine Articles

Two examples of the topics chosen and tone of voice I used for a woman's magazine.


Direct Mail

A sample of a few direct mail packages for which I created marketing strategy, concept and wrote all copy.


My Author Website

My author website that helps show that writing is my passion.



Copywriter, Marketing Strategist

I'm the sole owner of RJ Direct, a freelance copywriting firm that works with companies on a project basis to help them reach their goals. Clients have ranged from FICO and Affinion Group to Florida Power & Light and HomeServe USA - a broad spectrum of industries requiring a variety of different content and marketing copy for all platforms (and print).

Company: RJ Direct, LLC

I worked there from 9/2011 until now

Content I Write

Ideas and Pitches I Wrote

Letting Your Customers Know That You're A Person, Too!

Many customers, clients and patients are often intimidated by "professionals". Their thoughts are along the lines of: "I'm not as smart as my lawyer", "I'd better obey my doctor, she knows so much more than I do," or "My dentist doesn't know what it's like to sit in this chair!" To help grow (and retain) a client base, this article would help build relationships and elicit trust by allowing "clients" to understand that their professional is "human" and understands what they're going through.

Content type: Article


How Credit Helps Determine Your Child's Financial Future

I write blogs for FICO (and read their forum) and it's obvious that parents don't know how to help build their child's credit for a successful financial future. This blog will not only help parents learn how and when to start building their child's credit, but also at what ages to teach their child about the different aspects of credit - from their credit report and score to how to enhance and maintain their score throughout their life.

Content type: Blog Post


Direct Response: How to Get Visitors to Take Action

Too many web/landing pages focus on "looking pretty" versus getting potential customers to "take action". This blog post will discuss the tips and tricks to getting visitors to take action - from subtle headline and subhead content tweaks to graphics used and specific calls to action. The post will elaborate on the fact that Direct Response is a science and the formula is right at their fingertips... if utilized correctly.

Content type: Blog Post


A/B Testing: What It Is and Why You Need It.

Many clients have heard the term "A/B Testing", but most can't explain what it is or why it's so important. In this blog post, I will not only explain, in laymen's terms, what A/B Testing is, but how it's done, why it's done and how oftentimes, testing one word, a single photo or a CTA color can increase (or decrease) conversion rates in an instant.

Content type: Blog Post