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nDash Writer Profile for Terumi Okano, Professional Engineer + Writer

Terumi Okano, Professional Engineer + Writer

Headline

Helping High Tech Companies Grow with Content that Speaks to the Human

About Me

Hello! You can remember my name by thinking of "two roomies." Nice to meet you.

Defined Persona + Definitive Buyer's Journey = Great Content Creation

I believe the foundation to making great content lies in understanding exactly who you are targeting and where you are trying to lead them.

Licensed Prof. Engineer + Awesome Writing Skills = Tech Marketing Fanatic (me)

I have a unique combination of technical expertise and marketing savviness. Just thinking about marketing lights me up and seeing the results of my efforts is just the icing on the cake. I am highly competitive and results-driven.

I'm a graduate of Seth Godin's altMBA.

I'd love to work with you. We'll get some serious work done but have some fun in the process!

Industries I Write About

Chemicals

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Industrial Automation

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Oil & Energy

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Semiconductors

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Computer Software

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My Writing Samples

White Paper: 7 Secrets to a Well Run Plant

There are multiple ways plant managers and operators can make better operational decisions by using process simulation models.

https://www.aspentech.com/en/-/media/aspentech/home/resources/white-papers/pdfs/11-8483-wp-seven-secrets-plant-manager.pdf

Case Study: Petrochemical Plant Saves $2.4M/year

Effective troubleshooting of a distillation column using a simulation model resulted in saving time and money for a global petrochemical company.

https://www.aspentech.com/en/-/media/aspentech/home/resources/case-study/pdfs/11-7756-cs-reliance.pdf

Blog Post: Semiconductor: Purifiers are Now More Than an Accessory

Why integrated device manufacturing companies and suppliers are starting to partner with liquid contamination control companies.

https://www.linkedin.com/pulse/semiconductor-purifiers-now-more-than-accessory-okano-pe/

Blog Post: Mergers and Acquisitions: Three Steps for Effective Change Management

The three key steps for successful people and culture integration in a post-merger environment. Ghostwriter.

https://blog.midaxo.com/project/successful-culture-integration-three-steps-for-effective-change-management

Brochure: Engineering Services for Plant Lifecycle and Reliability Analyses

This comprehensive brochure includes information about services, value prop, training options and some technical information.

https://lcsim.com/wp-content/uploads/2019/02/LCSIM_Brochure_Final.pdf

Article: Getting the Most from Bulk Chemical Plants

Getting the most out of chemical plants requires innovative technology to optimize assets, which ultimately delivers greater profitability.

https://www.manufacturingglobal.com/lean-manufacturing/getting-most-bulk-chemical-plants

Experience

Senior Product Manager

Responsible for coordinating and managing all elements of new and existing products and projects within assigned product lines including product line profitability, new product development, product training, product line forecasting, product life cycle management. Developed sales/marketing tools and collateral.

Company: Entegris (Semiconductor, Life Science)

I worked there from 11/2017 until 8/2018

Product Marketing Manager

Produced higher quality content and more effective marketing strategies. Designed and implemented the first integrated marketing campaign ever run at this company - and highly detailed personas along with it. Converted highly technical content into messaging that resonated and performed well above average content performance. Developed go-to-market strategies for products in the bulk chemicals, specialty chemicals and oil & gas industries. Created sales enablement materials for account managers.

Company: Aspen Technology (Engineering Software, Chemicals, Oil & Gas)

I worked there from 2/2015 until 10/2017

Product Manager

Determined market feasibility, product pricing, and developed marketing collateral. Launched new products globally by working closely with R&D/Sales/Quality/EH&S/ Eng teams; quickly resolved customer complaints. Created and presented business cases for all new Product Development Plans (PDP). Increased client satisfaction by automating and reducing sample request time by 50%. Built partnerships with our top 30% of customers as the Global Inside Sales Manager.

Company: The Dow Chemical Company (Semiconductor, Specialty Chemicals)

I worked there from 1/2012 until 2/2015

Process Engineer

Responsible for write-ups of test plan, data analysis, and test reports at the startup facility. Delivered presentations for the board of directors. Created a database for all pilot plant measurements, improving data analysis efficiency by 70%. Coordinated day-to-day test schedule and evaluating plant performance monthly. Modeled gasification chemistry for different types of waste processed.

Company: Ze-Gen (Green Energy Start-Up)

I worked there from 11/2008 until 10/2011

Co-Op

Experience in multiple roles: R&D Lab Assistant, Plaquemine, LA Run Plant Engineer, Freeport, TX Project Engineer, Pittsburg, CA

Company: The Dow Chemical Company (Bulk Chemicals, Specialty Chemicals)

I worked there from 5/2003 until 12/2005

Content I Write