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nDash Writer Profile for Sarah Cavicchi

Sarah Cavicchi

Headline

Copywriter & Content Marketing Strategist

About Me

Experienced editor and marketing professional with expertise in travel, education, healthcare, medical, content marketing, and lifestyle content spaces.

Industries I Write About

Marketing & Advertising

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Health, Wellness & Fitness

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Hospital & Health Care

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Leisure & Travel

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Medical Device

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My Writing Samples

8 Fall Recipes Using the Sum of a Pumpkin's Parts

seasonal blog post for Zappos' Beyond the Box blog

https://www.zappos.com/beyondthebox/everyday-living/pumpkin-fall-recipes

How Creatives Waste Time without a Digital Asset Management System

I pitched and created a blog post for Skyword's The Content Standard blog. The goal of this content was to show our readers the value a digital asset manager can bring to their content creation process, which aligned with the launch of Skyword's DAM functionality.

https://www.skyword.com/contentstandard/storytelling/how-creatives-waste-time-without-a-digital-asset-management-system/

World's Wackiest Museums

I pitched and produced this feature article while at US News.

https://travel.usnews.com/features/worlds_wackiest_museums

Abbott LttF Blog Production

Managed content creation on behalf of the client from ideation to distribution stages Coordinated with internal stakeholders and freelance creatives to produce brand-aligned content marketing assets for the blog and social channels aimed at mainly American audiences

https://www.lifetothefullest.abbott/en/index.html

Colgate Oral Health Advisory Content Production

This content marketing initiative is aimed at dental hygienists. Though content about professional development and industry innovations, the goal is to build a relationship with RDHs and convince them to register as COHAs and recommend Colgate products to their patients.

https://www.colgateoralhealthadvisor.com/en/us/news

Hologic's Change the Cycle Blog Production

This content marketing initiative was aimed women struggling with abnormal uterine bleeding (AUB). Though lifestyle and wellness content encouraging taboo period talk, the goal was to empower women to talk to their doctor about their AUB concerns.

https://changethecycle.com/connect/

4 Alternative Options to Tackle Cramps

This was a top of the funnel blog post written for Athena Club's The Owl blog, which focuses on menstrual health and other fem-care.

https://www.athenaclub.com/4-alternative-options-to-tackle-cramps/

Experience

Copywriter & Content Marketing Strategist

Company: Freelance

I worked there from 5/2018 until now

Senior Editorial Manager

Produced and edited content marketing assets on behalf of clients such as Colgate, Abbott, UCLA, UVA Cancer Center, Hologic, and BlueCross BlueShield, among others.

Company: Skyword, Inc

I worked there from 7/2014 until 5/2018

Assistant Editor

Supported in-house creative services unit to help edit and produce print and digital membership materials for teacher leaders.

Company: ASCD

I worked there from 10/2011 until 5/2014

Travel Editor

Wrote and edited content inhouse

Company: US News & World Report

I worked there from 9/2010 until 10/2011

Content I Write