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nDash Writer Profile for Shirin Mehdi

Shirin Mehdi


Content Writer & Social Media Strategist

About Me

I have done my B.A. Honors in English’s Literature, and have also pursued and attained a Diploma in Fashion Merchandising & Marketing. My education has given me the opportunity to explore a wide range of career options. But, being passionate about writing since my early years, I have always inclined towards a career in writing. I have had the opportunity to intern with an advertising firm (Contract Advertising Pvt. Ltd., Chennai, India), as a copywriter. I worked as an editorial intern for a luxury fashion magazine (Beaumont Publishing Pvt. Ltd., Singapore), and then worked full time as a content writer for stylecraze.com ( Incnut Digital Pvt. Ltd., Hyderabad, India). I also have a solid 2 years of experience with social media, having handled Facebook and Instagram for stylecraze.com. 

The flow into a career of social media was almost a natural progression. It was enthralling to be able to market the content that I had written, making sure it reaches the right audience. The reader always comes first so my experience with social media marketing allowed me to understand the audience and generate the right content for them. 

My resume will tell you my career path, but I have to add that I am extremely enthusiastic about anything I take up and I am very hard working. 

I am a big foodie and love to explore flavors from around the world and incorporate those in my cooking. I follow fashion and keep a close watch for the latest trends. I love to read and can spend hours in a corner with a good book.  

I look forward to collaborating with you and churning out some great content.

Industries I Write About

Apparel & Fashion

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Food & Beverages

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Health, Wellness & Fitness

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My Writing Samples

24 Easy Yoga Asanas That Will Cure Your Back Pain Quickly

This is an 8000 word SEO optimised article. It contains well researched information about each Yoga Asana and also gives instructions on how and when to do it, along with some safety measures.


12 Foods You Should Never Refrigerate

This was an article written to be marketed on Facebook.


21 Irresistible Bite Size Dessets

This one was written for Pinterest


Intertwined Me

A personal blog showcasing some of my creative writing.



Social Media & Content Strategist

Managed Stylecraze.com (Facebook) 8 M Followers. 5.6 M Organic Traffic. Created relevant content around the beauty and health category . Took it up when traffic was 56531 - peaked at 186992. Generated significant traffic from Instagram (27k from 200k users). Analyzed data and traffic on a daily basis using Google & Facebook analytics.

Company: Incnut Digital Pvt. Ltd.

I worked there from 12/2016 until 11/2018

Content Writer

Research and development of well-rounded content. Could write up to 40 (1000 word) articles a month. All articles were search engine optimized. Closely dealt with brands to curate content to maximize their sales.

Company: Incnut Digital Pvt. Ltd.

I worked there from 6/2015 until 12/2016

Content I Write