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nDash Writer Profile for Allison Grinberg-Funes

Allison Grinberg-Funes

Headline

About Me

 I have experience creating personas and segments based on sales data and user research. I’ve got 5+ years of content experience and have strategized campaigns around blog articles, ebooks/white papers, webinars, email campaigns, and social media campaigns. My specialty is differentiating the difference between ideal customer and actual customer and strategizing content campaigns that target the person/people behind the business. We all love the term “B2B” but at the end of the day, it’s “H2H,” or “human-to-human.”

When I'm not working, I can be found perusing local independent bookstores, on my yoga mat, on the hiking trail, or traveling to experience new cultures.

Industries I Write About

Alternative Medicine

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E-learning

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Health, Wellness & Fitness

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My Writing Samples

What is Beacon Technology and How are Businesses Benefitting?

Blog article post for tech agency

https://www.rightpoint.com/thought/2018/11/16/beacon-technology

Accessibility: 3 Mobile Features that Increase Accessibility for Everyone

Blog article post for tech agency

https://www.raizlabs.com/blog/2017/03/accessibility-mobile-features-increase-usability/

Apple's Health Records Drives Digital Transformation

Blog post article for tech agency

https://www.raizlabs.com/blog/2018/04/apples-health-record-drives-digital-transformation/

How to Brainstorm Content: 6 Tips to Catalyze Ideas

Blog post article for social media agency

https://zenmedia.com/how-to-brainstorm-content-6-tips-to-catalyze-ideas/

Women of Rightpoint: Insights on Diversity & Mentorship from Vanessa Garber

Q&A interview blog post for tech agency

https://www.rightpoint.com/thought/2018/03/28/women-of-rightpoint-insights-on-diversity-and-mentorship-from-vanessa-garber

Experience

Content & Brand Strategist

-Develops and manages content/copy for web, email, blogs, ebooks, and social media channels -Creates digital & brand strategy -Develops UX/UI copy for digital products (web, mobile) -Developers user personas, user flows, and performs user research & competitive analysis -Clients include: Tech Ladies, Reflektive, Grasshopper, Creative Circle, Schmedia Media, and more

Company: Agfunes.com, Independent

I worked there from 9/2014 until now

Content Strategist

-Managed and developed the content strategy for company website, blog, social channels, and email marketing -Produced SEO optimized copy for 15+ landing pages; increased visitor traffic 19% for company website; monitored Google Analytics & Google AdWords account for company website -Collaborated with CEO, leadership, sales, design, and engineering teams to create and distribute content for target audience segments -Ghostwrote thought leadership pieces on behalf of executive team

Company: Raizlabs, a Rightpoint company

I worked there from 1/2017 until 5/2018

Content I Write