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nDash Writer Profile for Whitney D. Stovall, MPA

Whitney D. Stovall, MPA

Headline

About Me

I love writing, researching, and traveling through space and time; and content marketing allows me to do all three! I transform complex information into everyday language while helping clients deliver value that builds trust and solves problems.

My clients include global education, lifestyle, business, and marketing brands. I apply my planning, ghostwriting, and communications expertise to provide online creation services for B2B and B2C mission-driven companies.  

The first step is learning about the client and the target audience – who you are, what you value, what you need. I follow SEO, social media, and analytics trends to ensure that I have the latest tools and resources to strengthen your content strategy.

I want to develop long-term relationships with my clients. My goal is to provide an experience that will make you want to work with me. I write until you’re happy. I go above and beyond. I quickly answer questions and feedback. I’m passionate about my work and seek to get better with each project.

I specialize in business startup, growth, and management, branding, social media, content marketing, nonprofits, health, wellness, medical marijuana, skin and hair care, education technology, parenting, teacher/parent support, testing, school selection, relationships, advocacy, racial and gender equality.

I am proficient in InDesign and Photoshop, with intermediate skills in digital photography (DSLR).

Industries I Write About

Staffing & Recruiting

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Program Development

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Philanthropy

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Nonprofit Organization Management

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Health, Wellness & Fitness

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Civic & Social Organization

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Education Management

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Management Consulting

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International Affairs

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My Writing Samples

How to Get Funding for Your Classroom

Education Blog Post for study.com.

https://study.com/blog/teachers-how-to-get-funding-for-your-classroom.html

PCOS Among Black Women, How It Relates to Obesity, Fertility Issues, and Our Mental Health

Ghostwritten health and wellness blog post.

https://docs.google.com/document/d/1IcC8IwZ_3_yYyHQNAVyAaB1s-H3o74rBVhpiGHY0abU/edit?usp=sharing

5 Ways to Recognize Major Donors for the Holidays

Ghostwritten nonprofit fundraising blog post.

https://docs.google.com/document/d/152aO1bj4hkAt4xl0L7gW468EXZMJm8ydMZqe0EgJKps/edit?usp=sharing

4 Tips for Growing Healthy Natural Hair

Beauty and healthy hair blog article wrote for Tailoredbeautyproducts.com.

https://www.tailoredbeautyproducts.com/blog/2018/11/27/4-tips-for-growing-healthy-natural-hair-1

5 Ways to Bring Digital Citizenship Into Your Classroom

Education Blog Post for study.com.

https://study.com/blog/5-ways-to-bring-digital-citizenship-into-your-classroom.html

How to Get Buy-in from Executives & Board Members for Giveffect

Ghostwritten nonprofit fundraising article.

https://docs.google.com/document/d/1giocMgBynSXcuvxzJoLvXF-KLVgtE3ZfH3_q6PJqRQY/edit?usp=sharing

"I Am Not My Hair...or Am I? Is Our Hair the Real Reason We Don't Work out?"

Ghostwritten health and wellness blog post.

https://drive.google.com/file/d/1Um3_nQJck28-dn-kAqGX-pa33RC3QlvR/view?usp=sharing

3 Tips for Your Winter Hair Regimen

Beauty and healthy hair blog article wrote for Curlfluence.com.

https://drive.google.com/file/d/1h38alp4MZhrSKEZroRz9vuLVdFUFDOYa/view?usp=sharing

Why Choosing a College Will Feel Like Being on The Bachelor

Education Blog Post for study.com.

https://study.com/blog/why-choosing-a-college-will-feel-like-being-on-the-bachelor.html

5 Tactics To Building A Successful Startup Team

Ghostwritten entrepreneurial startup blog post.

https://docs.google.com/document/d/1FAX-C8BXuvW2He4uepMw0eXb0ypyMAT3wPcD-Li0Lj8/edit?usp=sharing

The Real Reason African American Women are the most obese population in America.

Ghostwritten health and wellness blog post.

https://drive.google.com/file/d/1Yya0d4kcJNzRKA4InrdBdVDKLZjb_PCz/view?usp=sharing

Meet Gloria

Web content for wellness and fitness brand.

https://www.whitneystovall.com/portfolio?lightbox=dataItem-jsujpnj81

6 Products to Help You Transition from Relaxed Hair to a Naturalista

Beauty and healthy hair blog article wrote for Curlfluence.com.

https://drive.google.com/file/d/1ewcCR8HJTU2cQDCrxeXkb_RXAngEt4PY/view?usp=sharing

Put Down Your Cape: Black Women and the “Do It All Syndrome”

Ghostwritten health and wellness blog post.

https://drive.google.com/file/d/1-yfLU82geVAn43yIpa0wXxao2qYtcPcb/view?usp=sharing

It Takes a Village to Rebuild A Community & Sustain a People

Ghostwritten education Blog Post for the Village Method.

https://thevillagemethod.org/it-takes-a-village-2/

"Black Minds Matter"—Supporting A Community of Genius

Ghostwritten education Blog Post for the Village Method.

https://docs.google.com/document/d/1Hemc3GgJ9ZhQHt835PQWyaqsUofJD5QySGpycP6lYJQ/edit?usp=sharing

The Borderless Nurse

Web content to introduce a client's traveling nurse brand.

https://docs.google.com/document/u/2/d/1BD1DKmcJhTzgWxpsJ6LKP3yShsZLyy_3xZrN5HkD8oY/edit?usp=sharing

5 Hairstyle Ideas for the Holidays

Beauty and healthy hair blog article wrote for Curlfluence.com.

https://drive.google.com/file/d/10tS7VUGMwIJ-BorMHwYLkByQAv34tbQt/view?usp=sharing

Experience

CONTENT WRITER

Develop content for B2B and B2C brands, including articles, blogs, social media campaigns, and graphics. Frequently write for the education, technology, health, wellness, lifestyle, and business and marketing industries. I also write about nonprofits and racial and gender equality. Conduct research and evaluate sources; as well as, collaborate with SMEs and business executives to ghostwrite content. Create copy for web pages and pitch decks.

Company: Freelance

I worked there from 4/2017 until now

Founder & Digital Marketing Strategist

Incorporated Hello, My Name is KING, Inc. as a nonprofit to support boys and men of color. Host finance, education, and health workshops; as well as, bi-annual events. Develop social media campaign and content strategy. Increased event attendance, volunteer, and mission support using Facebook Marketing campaigns and SEO-rich content. Manage targeted content across priority platforms, cultivate a social media community including Facebook (4k likes) and Instagram (9k followers).

Company: Hello, My Name is KING, Inc

I worked there from 10/2014 until now

GRANT PROGRAM MANAGER

Managed the grant portfolios, human resource operations, and portfolio strategy. Edited proposals for OFDA, World Bank, DFID, UNICEF, UNHCR, CSF, FAO, and UNDP to support refugees, returnees, displaced persons, and host communities. Analyzed RFP requirements, wrote letters of intent/concept notes, and managed proposal submissions. Designed education, health, economic, food, and agriculture projects for target beneficiaries. Monitored project reports and budgets to ensure ROI.

Company: General Board of Global Ministries (UMCOR)

I worked there from 10/2016 until 10/2018

YOUTH EDUCATION PROGRAM SUPERVISOR

Restructured the youth education program and improved the project grade from an 88 to 100, by adhering to the grant and budget requirements. Procured $500,000 funding through research, solicitation to local foundations, and proposals developed in partnership with the Education Director. Created human-centered news articles to share project, event, and campaign announcements. Recruited and trained volunteers and staff to ensure project sustainability.

Company: International Rescue Committee

I worked there from 11/2014 until 10/2016

JUNIOR OPERATIONS ASSOCIATE & Teacher

Led the organization through the 18-month Council of Accreditation process, wherein LSG received certification in 2014. Improved internal communications and relationships with stakeholders through a monthly newsletter, staff meetings, and events. Teamed up with leadership to create annual objectives, performance measures, and complete data analysis. Served part-time in the after-school program as a teacher and acted as the interim site coordinator during periods of transition.

Company: Lutheran Services of Georgia

I worked there from 3/2013 until 11/2014

INTERACTIVE MEDIA MARKETING ASSISTANT

Supported the digital production and marketing team. Reported technical bugs and inconsistencies using Basecamp, UCM, SharePoint, and Convio to improve UX. Performed digital marketing, production, and testing in QA per the team’s work plan. Monitored event site data for accessibility, functionality, and accuracy (Relay for Life and Cancer.org).

Company: American Cancer Society

I worked there from 8/2012 until 2/2013

COMMUNICATION AND OUTREACH ASSISTANT

Improved community participation and information dissemination by developing the Public Charter Youth Leadership Council (PCYLC), a youth education and advocacy group. Implemented a communication plan to reach target families, strategies included phone banking, event networking, and social media outreach. Developed marketing copy for digital media platforms and a weekly e-newsletter. Identified new trends and stories from blogs, social media sites, and local news sites.

Company: Friends of Choice in Urban Schools

I worked there from 9/2011 until 5/2012

PUBLIC POLICY INTERN

Supported communications and outreach for the Annual Day at the Capital and collected feedback from constituents, using surveys and statistical snapshots of 200 MO legislators. Developed marketing materials for the department, including a brochure and web content. Managed content, processed data and monitored engagement through the Raiser’s Edge management system.

Company: National MS Society

I worked there from 6/2011 until 8/2011

COMMUNICATIONS INTERN

Supported digital marketing strategies that advanced the organization’s mission. Contributions to the communications team included: - Compiled media releases, - Disseminated news alerts, - Curated content, - Managed social media (Facebook and Twitter), - Created campaign materials, - Provided editorial assistance, - Researched priority policy areas, and - Organized video production for events.

Company: Washington Lawyer's Committee for Civil Rights & Urban Affairs

I worked there from 6/2010 until 8/2010

Content I Write

Ideas and Pitches I Wrote

5 Questions Freelancer Writers Should Ask Potential Clients

There are numerous articles available to help clients screen potential freelance writers. However, it is just as crucial that writers also screen future clients. Asking questions that help writers assess the client’s attitude, work ethic, and expertise will ensure freelancers are pitching a more accurate rate.

Content type: Blog Post

Keywords: Freelance,questions,interview

Links:

If Your Vagina Could Speak

A 5-Part blog series that explores each of the key product categories (itch, infection, odor, dryness, and contraceptive) through relatable stories of women that are funny, embarrassing, empowering and reflective of the road of discovery that all women experience.

Content type: Blog Post

Keywords: Product names and links,vagina,itch,dryness,infection,odor,condoms,contraceptive

Links:

Beyonce isn't the Only One Who Can Turn Lemons Into Lemonade

A list of practical steps that any hustler can take to reshape past negative experiences, and to find their purpose. Trauma and stress will accumulate if untreated. Instead of ignoring or allowing a negative past to cause self-destruction, one can repurpose the moment to uncover or strengthen their 'why.'

Content type: Blog Post

Keywords: purpose,hustler

Links:

Is High School an Appropriate Place for a Parent?

The secret to parent engagement is still a mystery; when youth are in elementary school parent participation is pivotal, and the absence of a parent is apparent in the behavior and academic performance of the child. By the time students are in high school, parental involvement is reduced to extracurricular activities (i.e., games or competitions). It appears educators are split on the issue, while some advocate for new ways to engage parents others say it's time students learn independence.

Content type: Blog Post

Keywords: high school,teachers,parents,classroom

Links:

Communities Across the Nation Are Fighting Food Insecurity With Urban Gardens

In response to dilapidated neighborhoods in various urban cities, there are now laws that allow community members to take ownership of abandoned lots. Groups in Atlanta, St. Louis, and Detroit, found success in creating urban gardens that not only act as a food source but provides jobs and educational resources. It would be valuable to provide readers with a solution that is practical and can help many people for generations to come.

Content type: Blog Post

Links:

Case Study

I would love to put together a case study for any of your products that have received positive or promising reviews. I have experience interviewing features and will have no trouble researching supplementary information to ensure I capture the full picture and scope of services.

Content type: Blog Post

Links:

Could Yoga be the Secret to Workplace Harmony?

Companies pour money into programs and courses each year to improve their workplace environment; however many do not see a positive change in retention, employee feedback survey responses, or overall morale. Yoga reduces stress in the workplace both physically and mentally and is a more cost-effective method. With the recent growth in the wellness and self-care industries, it will be easy for companies to find resources and professional support to provide guidance during the process.

Content type: Blog Post

Links:

Are You Prepared to Compete in the Global Retail/Sales Market in 2020?

In 2020, it is expected that 16% of retail transactions in the U.S will occur online, and even more in other parts of the world, such as Asia. Most businesses today sell some product or service online. However, the majority lack the capacity and skill to sustain sales beyond the trends, to evolve with their customer. In this post, I will highlight and backlink to AC Lion's e-commerce solutions and the value that clients receive, providing real examples of client success.

Content type: Blog Post

Keywords: E-Commerce,Digital Commerce,Retail,Sales

Links:

How Expanding Your Company’s Definition of Diversity Might be the Boost Your Marketing Plan is Missing.

When tech executives hire people who are similar to themselves, they are at risk for groupthink that limits marketing strategies; as well as, the overall innovation of the company. Readers will learn: How lack of diversity limits innovation for tech companies. The direct benefits of a diverse team in reaching intended output/outcomes. How diversity improves targeting and marketing. How technology can provide support to global teams.

Content type: Blog Post

Keywords: Diversity,Marketing Plan,Inclusion,Brand,Target Audience

Links:

How Expanding Your Company’s Definition of Diversity Might be the Boost Your Marketing Plan is Missing.

Technology executives may have to go the extra mile to recruit and maintain a diverse team, but it’s well worth the effort. Companies that prioritize cross-cultural talent acquisition also further their global brand reputation through marketing strategies that are perceived as authentic. As many tech companies have difficulty recruiting new faces locally, global team collaboration may be the answer to the problem.

Content type: Blog Post

Keywords: Diversity,Marketing Plan,Inclusion,Brand,Target Audience

Links: