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nDash Writer Profile for Jackie Tucker

Jackie Tucker

Headline

Freelance Writer at Shoofly Copywriting

About Me

Experienced and proactive storyteller with proven success in copywriting, content creation and marketing. Travel and hospitality marketing is my forte, but I work with a wide range of partners across various industries.  

Industries I Write About

Leisure & Travel

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Arts & Crafts

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Marketing & Advertising

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Mental Health Care

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Retail

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Health, Wellness & Fitness

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Writing & Editing

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My Writing Samples

Content Marketing Strategy for Travel and Tourism: 9 Best Practices

Travel Marketing Blog Post with SEO

http://shooflycopywriting.com/content-marketing-strategy-for-travel-and-tourism-9-best-practices/

Fly Pages Website

Website copy created for Fly Pages, a digital marketing firm that rebranded with superhero theme.

https://buyflypages.com/

Past, Present and Future at St. Louis Union Station

A travel piece highlighting a St. Louis icon that also serves as the web copy for the attraction's "About" page on the website

https://www.stlouisunionstation.com/about/

Spring Cleaning: 5 Ways to Refresh and Repurpose Your Brand's Content

Content marketing blog post for Fly Pages, a digital marketing firm

https://buyflypages.com/spring-cleaning-5-ways-refresh-repurpose-brands-content

How to Decorate a Christmas Tree with Ribbon

A ghostwritten article for ribbons.com, an arts and crafts website, describing various ways to decorate a Christmas tree with ribbon

https://ribbons.com/blog/crafts-diy/decorate-christmas-tree-ribbon/

Maritz Improves Business Performance With Innovative Behavioral Science

Online magazine article for EQ Magazine, highlighting innovation in local business

https://eqstl.com/maritz-improves-business-performance-innovative-behavioral-science/

Outwitting Your Inner Critic

Blog post on how writers can overcome their inner critic

http://www.bookshelfanthology.com/2019/01/15/outwitting-your-inner-critic/

Experience

Founder

• Creating copy for company websites, including SEO optimization • Developing content marketing plans and generating ideas for blogs and social media • Writing email campaigns with engaging and enticing copy • Writing copy for brochures, guides, newsletters • Copywriting for B2B clients

Company: Shoofly Copywriting

I worked there from 4/2014 until now

Contributing Freelance Travel Copywriter

• Interviewing subjects and researching assigned article topics, traveling to destinations when necessary • Planning and preparing overall format of article • Organizing collected information and writing engaging, informative and entertaining articles

Company: Madden Media

I worked there from 4/2015 until now

Freelance Content Creator

• Working with client and team to develop stand-out social media amarketing campaigns • Contributing to the development of social media and content marketing strategies • Providing creative input for content marketing via social media channels • Creating, scheduling and posting content for corporate social media sites using platforms such as Sprout Social and Hootsuite • Quantifying social media effectiveness and ROI using analytics tools

Company: Fly Pages

I worked there from 5/2014 until now

Contributing Freelance Travel Writer

• Pitching ideas for travel pieces and collaborating with editor to develop interesting travel stories geared to local St. Louis audience • In-depth researching of assigned topics and content material, traveling to destinations when necessary • Planning and preparing overall format of article • Organizing collected information and writing engaging, informative and entertaining articles • Submitting to editor under deadline

Company: St. Louis Bride Magazine

I worked there from 8/2015 until now

Content I Write

Ideas and Pitches I Wrote

Simple Brand Stories are More Successful

With time and attention at a premium, the most important thing you can do to connect with your audience is to keep your brand's content stories simple and accessible. This article will explore 1) the pitfalls of overly complicated content marketing pieces and 2) the key to telling a simple and impactful brand content story.

Content type: Blog Post

Links:

College Students and Eating Disorders: Staying in Recovery over the Summer

Summer break has its challenges for college students with eating disorders, including disruption of routines, going back home, and wearing more revealing clothing. This article will discuss tools to protect recovery during summer vacation.

Content type: Blog Post

Links:

Proven Instagram Strategies for Travel Brands

Visual storytelling is a vital part of the travel industry, and Instagram has become a key player in effective tourism marketing. This blog post will explore the influence Instagram has over the industry and give effective strategies that travel brands can use on the popular platform.

Content type: Blog Post

Links:

Find New Freelance Writing Clients with a Strong Letter of Intent (LOI)

Being proactive and contacting potential clients is a crucial part of any successful freelance writing career. A strong LOI can be the difference between landing high paying gigs or never hearing back from anyone. This article will cover the basic elements that any good LOI needs to showcase, including samples.

Content type: Blog Post

Links:

Easy Spring Lawn Care Tasks You Can Do Right Now

Spring cleaning isn't just for the indoors. The days are growing longer and people are spending those extra hours of sunshine outside. This article will address three easy tasks that homeowners or business owners can do to prepare their lawn for success. It will also include a call to action to contact Elite Property Maintenance for help as well as strategic SEO keywords that will boost the blog post in search engine results.

Content type: Blog Post

Links:

Benefits of Drinking Organic Wine

As we try and make smart choices about what goes on and into our bodies, that should include wine. This article will 1) explore the side effects of chemical additives that can be found in most wines and 2) examine the benefits of organic wine.

Content type: Blog Post

Links:

Tap Into Social Media: Top Strategies for Using Social to Grow Your Craft Beer Brand

The "one-size fits all" approach to social media marketing doesn't work for craft breweries. Each platform has its strengths and weaknesses, and people use them all differently. This article will look at the main 3 social media platforms (Facebook, Twitter and Instagram). It will show craft breweries how to best use each one to connect emotionally with their audience and give practical steps they can do right now that will make a difference in their brand recognition.

Content type: Blog Post

Links: