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nDash Writer Profile for Lindsey Horton

Lindsey Horton

Headline

B2B Copywriter: Case Studies & White Papers that Generate Leads

About Me

"Lindsey exemplifies everything we were looking for in a writer. Someone with strong research skills who effectively implements feedback to improve their writing and is easy to work with. Some of her top qualities include strong communication, quick subject matter learning, a strong writing voice, and a willingness to grow and learn. 

She demonstrated a desire to learn about our industry, and a knack for acquainting herself with industry-specific topics. Needless to say, she took any feedback for improvement to heart, and implemented it in future work. 

Now, she is one of our go-to writers whenever we need to produce high-quality content. Moreover, Lindsey is prompt with responses, edits, and drafts, and demonstrates strong communication all around. She is a joy to work with!" -Tom, BRM Institute 

Crafting engaging white papers and compelling case studies are the bread and butter of B2B sales and marketing. 

These are powerful forms of content most known for lead generation and establishing thought leadership. 

The stakes are high when your business's reputation is in the spotlight and you want to put your best foot forward when it comes to the content you deliver. 

When partnering with me as your writer, I'll work with you to: 

- Build trust and rapport with your prospective buyers and effectively establish your business as an industry leader - Generate a higher volume of quality leads 

- Demonstrate to your prospects that your products/services have proven results with featured client success stories (case studies) 

- Move prospects through the purchasing process more quickly - Craft effective tools for your sales team to leverage in prospecting 

- Set your business apart from your competitors 

Not only will you be working with a skilled copywriter, researcher, and interviewer, but you'll also: 

- Have confidence knowing that your writer understands your business needs and will partner with you to achieve your goals. 

- Save yourself time and reduce stress; you'll already have a copywriter who understands your content marketing goals and genuinely cares about your success. 

- Be able to trust that your writer is reliably overseeing the creation of your long form content projects and will exceed your expectations. 

You may already have already produced white papers and case studies for your business, but if not, you realize the value these types of content carry. If this sounds like you, I'd be glad to have a conversation with you! 

Invite me to your project/job if you have one currently, or contact me to schedule a call. I'd love to learn more about how I can help you! 

All the best, 

Lindsey Horton

Industries I Write About

Alternative Medicine

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Professional Training

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Marketing & Advertising

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Writing & Editing

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Renewables & Environment

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Computer Software

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Building Materials

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My Writing Samples

Women In Canna-Business: Culture and Closing the Gap

This article was written out my interest in cannabis subject matter. I felt that it's important to write about female leadership in the cannabis industry. I plan to write more pieces on cannabis industry topics.

https://medium.com/@l_horton/women-in-canna-business-culture-and-closing-the-gap-628c059adaa2

Work/Life Balance: An Elusive Endeavor of Self-Reflection

BRM (Business Relationship Management) brought me on as a contributing writer which involved becoming an SME on all things BRM. This involved in-depth research of the company's mission, target audience, and the educational training that their institute provides business professionals. I've produced many pieces for this client and they have expressed their satisfaction with my work in furthering their content goals.

https://brm.institute/work-life-balance/

Improve Your Job Satisfaction by Understanding your Coworkers

BRM (Business Relationship Management) brought me on as a contributing writer which involved becoming an SME on all things BRM. This involved in-depth research of the company's mission, target audience, and the educational training that their institute provides business professionals. I've produced many pieces for this client and they have expressed their satisfaction with my work in furthering their content goals.

https://brm.institute/intimate-understanding-coworkers/

Where to Start with Business Relationship Management

BRM (Business Relationship Management) brought me on as a contributing writer which involved becoming an SME on all things BRM. This involved in-depth research of the company's mission, target audience, and the educational training that their institute provides business professionals. I've produced many pieces for this client and they have expressed their satisfaction with my work in furthering their content goals.

https://brm.institute/brm-where-start-value/

Relationships and the Rise of the People Platform

BRM (Business Relationship Management) brought me on as a contributing writer which involved becoming an SME on all things BRM. This involved in-depth research of the company's mission, target audience, and the educational training that their institute provides business professionals. I've produced many pieces for this client and they have expressed their satisfaction with my work in furthering their content goals.

https://brm.institute/rise-people-platform/

White Papers: Your Content Marketing Strategy Needs Them

In this article I discuss the relevance and benefits of incorporating white papers into your business's content marketing strategy.

https://www.linkedin.com/pulse/white-papers-your-content-marketing-strategy-needs-them-horton/

6 Ways to Leverage Pinterest for Strategic Marketing

This was a guest post for Tweak Your Biz which is a blog focusing on business, marketing, technology, and many more related topics. The focus of this blog article was specific ways that small and large businesses can leverage Pinterest, a steadily-climbing social media platform. The goal was to give their readers applicable strategies specific to Pinterest since their blog already has a lot of content for Facebook, Instagram, and Twitter.

https://tweakyourbiz.com/business/marketing-strategy/marketing-pinterest

HubSpot Review: Your CRM Command Center

CoSpot brought me on as a contributing article writer to write specifically to content marketers. I completed a series of articles for their most recent content output which involved some technical writing. For the purpose of these articles, I was responsible for testing out and becoming familiar the software products being featured in the article. CoSpot expressed gratitude and satisfaction with my writing abilities and completing projects in a timely manner.

https://cospot.com/content-marketer/hubspot-review/

GatherContent Review: A Simple Collective Communication Tool...

CoSpot brought me on as a contributing article writer to write specifically to content marketers. I completed a series of articles for their most recent content output which involved some technical writing. For the purpose of these articles, I was responsible for testing out and becoming familiar the software products being featured in the article. CoSpot expressed gratitude and satisfaction with my writing abilities and completing projects in a timely manner.

https://cospot.com/content-marketer/gathercontent-review/

7 Kanban Tools to Save Your Content Marketing Workflow from Clutter...

CoSpot brought me on as a contributing article writer to write specifically to content marketers. I completed a series of articles for their most recent content output which involved some technical writing. For the purpose of these articles, I was responsible for testing out and becoming familiar the software products being featured in the article. CoSpot expressed gratitude and satisfaction with my writing abilities and completing projects in a timely manner.

https://cospot.com/content-marketer/kanban-tools/

How To Optimize Visual Content Marketing on a Budget

As a contributor to Tweak Your Biz I focus on written content that businesses can utilize and find helpful and engaging. This article covers visual content marketing on a budget. The target audience is small businesses and/or freelance businesses that are wanting to enhance their visual content without the hefty price tag.

https://tweakyourbiz.com/marketing/marketing-budget

How Can I Be More Productive as a New Freelance Writer?

This was a Guest Post for a blog called FreelancerFAQs, which focuses on topics that will help other freelance writers. For this particular blog article, I focused on tips and tools that will help a new freelance writer stay focused and on track with building their business. I worked with the owner of the blog to ensure that the content fit their style guide for their audience and that the content was useful and fresh.

https://www.freelancerfaqs.com/more-productive-new-freelancer/

Experience

Content Writer

I'm currently partnered with BRM as a contributing writer. I dedicated the time and effort to understand the company's mission and became a subject matter expert in all things BRM (Business Relationship Management). My recent articles talk about BRM Capability, Professional Development, and relationships in the workplace.

Company: Business Relationship Management (BRM Institute)

I worked there from 2/2019 until now

Content Writer

I partnered with Signature Woods as a contributing writer for their company blog which focuses on interior design topics, particularly using reclaimed wood in a variety of ways. Signature Woods is a premium reclaimed lumber products company that provides unique statement pieces for residential and commercial spaces. All products are constructed entirely from reclaimed lumber sourced from retired buildings in Southern Minnesota.

Company: Signature Woods

I worked there from 1/2019 until 4/2019

Content Writer

I partnered with CoSpot as a content writer and learned their vision, the voice they wish to speak in to their readers, and the ultimate goal of their content output. I used my knowledge and experience using Content Marketing Tools to write insightful and in-depth reviews to give content marketers an inside look before purchasing.

Company: CoSpot

I worked there from 1/2019 until 3/2019

Founder

Using a tailored approach and thoroughly researched copy, I assist B2B cannabis companies craft engaging, lead-generating case studies and white papers to grow their brand awareness and solidify their thought leadership. Working with me as your writer is a collaborative relationship. Case studies and white papers take time to craft and are a team effort. However, these long-form types of content are lead-generating magnets and are well worth the investment. http://scribeliberations.site/

Company: Scribe Liberations

I worked there from 11/2018 until now

Content I Write