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nDash Writer Profile for Ashley West

Ashley West

Headline

Content Marketing Strategist

About Me

Hello! I have a degree in writing, and have been awarded a publishing internship in Manhattan. I am a passionate believer that content that enthralls = content that engages = content that converts.
My expertise will solve your content marketing problems. Optimize the customer experience and relationship with unique and compelling substance. If desired, I work with you every step of the way until your clients are enthralled by the first sentence, the next, and the one after that. Now they can’t get enough of what you’re giving them, and your brand is perceived as likeable. Now that’s an incomparable experience!

Industries I Write About

Alternative Medicine

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Apparel & Fashion

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Architecture & Planning

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Arts & Crafts

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Design

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Entertainment

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Investment Management

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Leisure & Travel

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Marketing & Advertising

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Performing Arts

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Renewables & Environment

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Writing & Editing

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My Writing Samples

Business Class Travel: A Look Back

Features of business class in 2003 vs. in 2019

https://www.linkedin.com/pulse/look-back-business-class-flying-circa-2003-ashley-west/

Stalking the Wild Vine

Content with humor: buying wine online

https://www.linkedin.com/pulse/stalking-wild-vine-ashley-west/

Chattin' With Carol

I interviewed Carol Burnett as a prelude to her show "Laughter and Reflection."

http://www.sfexaminer.com/chattin-with-carol/

Marketing Best Practices: Brand Strategy

I wrote a series of teaching modules for small businesses to quickly learn best practices for every aspect of their enterprise.

https://www.linkedin.com/pulse/marketing-best-practices-brand-strategy-ashley-west/

Best Practices for CRM Customer Acquisition

I wrote a series of teaching modules for small businesses to quickly learn best practices for every aspect of their enterprise.

https://www.linkedin.com/pulse/best-practices-customer-relationship-management-crm-acquisition-west/

Experience

Founder

Write, ghostwrite and edit business content,web copy, blog posts and academic material. Recent client needed extensive technical editing on a real estate textbook.

Company: The Word Expert

I worked there from 1/1995 until now

Business Writer/Researcher

Researched, structured and composed dynamic teaching modules for small businesses needing knowledge in a hurry. Worked under deadline pressure and met ambitious quotas. Assumed increasing responsibility, by originating module concepts and revising colleagues’ work.

Company: Educel (now the Gonzberg Agency)

I worked there from 1/2005 until 5/2006

Content I Write

Ideas and Pitches I Wrote

How to 'Healthify' Junk Food

This article would include healthy substitutes for high calorie/low food value choices (largely dessert foods). I'll introduce the concepts of mindful eating and taste satisfaction. Source below is just a starting point.

Content type: Blog Post

Keywords: taste satisfaction,heathly eating,health food,dessert substitutions,mindful eating

Links:

Three Secret Customer Benefits of Humor Content

Many marketers already know the many benefits that humor content profits their business--differentiation, for one. But did you know that there are three concrete advantages that enhance CX exclusively?

Content type: Article

Keywords: humor content,content marketing,improve CX

Links:

Prominent Marketing Influencer Views on Content Humor

Interview two or three prominent influencers, including one who already uses humor content (@LiannaPatch). Possibilities for the other two are @KathyKlotz-Guest and @BrianSolis. I am familiar with and connected to marketing influencers on Twitter.

Content type: Blog Post

Links:

Trend Piece: How Witty Content Boosts Organic Conversion

I will delve deeply into the science behind humorous content’s skyrocketing CX effectiveness. Humor enthralls, engages and converts! This is my primary area of expertise.

Content type: Blog Post

Keywords: marketing conversion,marketing humor,effective CX,laughter physiology

Links:

Why a Humor Content Strategy Won't Backfire

Some influencers say that interspersing humor into otherwise staid content can “go terribly wrong." That opinion does not take into account the diplomacy, smarts and common sense of diligent marketers. Any industry outside of the funeral industry can skyrocket conversions with a chuckle here and there.

Content type: Blog Post

Keywords: humor content marketing,#humorcontentmarketing,#contentmarketing,#marketing strategies,#humormarketing

Links: