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nDash Writer Profile for Nkiru Asika

Nkiru Asika

Headline

About Me

Hi, I'm a Nigerian-born, UK-raised, US- trained, Toronto resident. 

I am an award-winning writer (National Press Club of America) and have been published in more than 20 global publications.

My writing experience spans journalism, marketing communications and both B2C and B2B content and copywriting. 

This means I have the rare ability to produce editorial, promotional and persuasive content. 

Other previous work and business experience includes founding and running a social enterprise supporting creative entrepreneurs; starting a Hip-Hop themed sandwich shop and producing reality shows. 

I am a continuous student of copywriting and marketing so that I can bring the best to clients.

In terms of academic education, I hold a B.A. and M.A. in History from University of Oxford, M.A. in Magazine Journalism from Syracuse University and a Post-Graduate Diploma in Publishing from the University of the Arts, London.

I am a proud mum of two and in my spare time I dance, read, watch crap TV and find any excuse to eat out.

Industries I Write About

Writing & Editing

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Civic & Social Organization

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E-learning

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Marketing & Advertising

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Public Relations

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Management Consulting

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Health, Wellness & Fitness

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Human Resources

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My Writing Samples

More Content Less Stress

blog post on one of my sites

https://leadgencontent.com/produce-more-content-with-less-stress/

About Page for Delta PEO

About page for website rewrite for Delta PEO.

https://docs.google.com/document/d/1Mg-0R2Y_YvAwiBUKgNJ4YOTSdD_DXg3ZIqiXRJgnSuQ/edit

About Page for Dr. John Sullivan

About page for website rewrite for Dr. John Sullivan, Chiropractor

https://docs.google.com/document/d/1IZ9MxcL_cSOoxqpc7OfnJniZ1UbtvDzcqYLPOKN0zUc/edit

Article on Picking a Writing Niche

Article for online publication of Canadian Media Guild

http://www.thestoryboard.ca/the-fine-art-of-picking-a-niche/

Financial Application Strategies

Article in Wall Street Journal about financial aid

https://www.wsj.com/articles/SB968961686871580892

Blog Post on Charitable Donations from Corporation

Blog post ghostwritten for CPA Jonathan Tucker changing tax rules for charitable donations from corporations in Canada

https://docs.google.com/document/d/16d2LTZpoXxS6GRajncLXJRyP0LR7yDEvtevmQcZcnbk/edit

Press Release on Aliko Dangote $100 Million Pledge

Press release promoting $100 Million pledge of Aliko Dangote on behalf of Aliko Dangote Foundation for the fight against global malnutrition.

https://docs.google.com/document/d/1I2c1KNycK5a3Qz_hqx2CfzzxJzqxS28kM7aCcKYSMtA/edit

Lead Gen Email for Data Analytics firm

Email to encourage sign-ups for free demo of predictive analytics tool

https://docs.google.com/document/d/1oTSBBI9VIo-LQkSnLE06K69yjfYJ4eVAYdHcBSj51bg/edit

Frackbar Advertorial

Advertorial to encourage webinar sign-ups

https://docs.google.com/document/d/1jgHHfqGHpzW6kMRuaTXSamGxB1TsKg6ZlwuV82ruIjE/edit

Experience

Founder

Using the trade names Leadgencontent.com and Copybooster.com, I provide copywriting and content marketing services.

Company: Nkiru Asika Consulting Services

I worked there from 4/2018 until now

Director & Chief Content Consultant

Director and Chief Content Consultant for Strategic Communications and Advisory Firm with offices in London, Lagos and Abuja. Scope of work includes communications strategy, content planning, audio-visual production, marketing communications, PR, event consulting. Clients include major names in public sector, financial services, leisure, media and technolog

Company: Dragon Africa

I worked there from 1/2014 until now

Founder & CEO

Social enterprise with a mission to build business and professional capacity and provide business support services to creative and digital entrepreneurs.

Company: Enterprise Creative

I worked there from 4/2010 until 12/2016

Producer

Supervising production executive for Africa's biggest new media and technology conference, a global week-long event showcasing impact, business and development of social and digital media on business, governance, media, civil society, education and more.

Company: Social Media Week Lagos

I worked there from 1/2013 until 12/2015

Executive Director

Content and corporate communications firm delivering audio-visual, digital and experiential content and marketing for both public and private sector organizations. Training provider of courses in international protocol, etiquette, personal effectiveness and presentation skills.

Company: OutSource Media

I worked there from 1/2011 until 1/2016

Director of Content

 Headed audio-visual production, overseeing creation and marketing of original and licensed content formats, developing commercial sponsorship opportunities and overseeing all aspects of multi-million dollar media properties including creative, logistics, administrative and budgetary.  Supervising Producer of some of the most successful and biggest budget TV shows in..

Company: Storm 360

I worked there from 1/2005 until 1/2012

Writer

 Developed, reported and wrote award-winning articles on U.S. and international financial markets (equity and bond), mutual funds, insurance products, small business, public companies, socio-economic trends and e-commerce.  Responsible for influential monthly Update column discussing SmartMoney stock, bond picks

Company: SmartMoney Magazine, The Wall Street Journal's Personal Finance Magazine

I worked there from 1/1998 until 4/2003

Content I Write

Ideas and Pitches I Wrote

COLD EMAILING STRATEGIES THAT FILL YOUR SALES PIPELINE

Cold emailing remains one of the most effective ways to generate new leads. Without a consistent lead gen vehicle, your clients' sales will stall. However, cold email campaigns are not easy to execute successfully and your clients may be frustrated with the results they are getting so far. This article will share advice on: - tools to help you find ideal prospects - research tips to make your emails more personalized - strategies to increase response rates

Content type: Blog Post

Keywords: cold emailing,cold email,lead generation,generate leads

Links:

The Massive Opportunity You’re Losing with Customer Service Emails

Are GetResponse customers overlooking the untapped potential of their customer service emails? These emails are considered boring and are often poorly written but they have high open rates. Smart marketers take advantage of their readers' attention to share other valuable content in customer service or transaction emails. I’d like to show your readers how they can use customer service emails to engage their audience, project their personality and promote their value.

Content type: Blog Post

Keywords:

Links:

How to Write Killer Onboarding Sequences that Boost Retention

Onboarding plays an important role in the battle against churn. This article will give your SaaS clients actionable steps to craft better onboarding sequences that build relationships with new subscribers and improve free trial to paid conversions. I will touch on identifying and understanding the customer (using buyer personas, journey mapping and customer research), gaining clarity around value proposition, strategic segmentation and tips for writing better email copy.

Content type: Blog Post

Links: